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hair styling


Penneys has it all, from quirky homeware to bargain beauty bits and everything in between. 

Now, the mega-brand is branching out into hair styling, after the mega success of its PS… beauty collection. 

Heat styling tools are always a little bit pricey, and between accumulating a straightener, curler, and hair dryer, the costs can start to seriously add up. 

Straightener €6.50

Luckily, Penneys has just introduced a range of heat styling tools, and we're kind of in disbelief at the prices. 

For as little as €6.50, you can add to your hair care routine. 

We're obsessed with the mini straighteners, as the adorable little tool is the ideal size to slot into a weekend bag for a night away with the girls. 

Straightener €14.00, Curler €11.00

Fancy a full size tool? No problem. The very same straightener, but twice the size, is also available. 

Big, loose curls are the perfect night out look, but mastering GHD curls isn't for all of us. 

Penneys has also brought out a curling wand to tackle the bouncy blow dry look on a major budget. 

Hair dryer €8.00

Need a basic blow dryer? This €8.00 metallic bad boy ticks all the boxes. 

The Penneys Gods have been good…



Well, you can't say we don't look good.

It has been revealed that Irish women spend a total of three days every year styling our gruaige.

A survey carried out by Great Lengths Hair Extensions found that the average Irish woman cares a lot about her hair, and all of these hours are mainly spent washing and blow drying.

Most ladies wash their hair every other day, with only 8 percent taking Kim Kardashian's approach of washing their hair every five days. 

But if this is surprising to you, it probably shouldn't. Ireland has one of the highest rates in Europe for using foundation and fake tan. We're a glamorous bunch, right? 

And it's not only the ladies taking up this much time for styling. Yep, the lads are in on it too, spending the same amount of time gelling and styling their locks. 

And who won the prize for being our hair hero? None other than Vogue Williams, of course. 


We all know the drill by now: another day, another new beauty product.

This time it's in hair care and we just think it might take over our beloved dry shampoo: hair primer. 

But how on earth do we use it? Will it be right for my hair type? Should I really just stick to what I know best? 

So here at SHEmazing! we got to grips with the product, got all the info about why is works, as well as the low-down as to when to use it. 

Primers in hair care, as in skin care, are designed to create an even surface base. It can be used alone or before you use any styling products, to give your hair weightless, humidity-resistant shield that will protect the hair from drying out, frizzing up or going limp. 

As celebrity hair stylist, Ben Skervin, explains: "The benefit to using one is your style lasts longer due to its ability to resist the moisture disruption, and it helps your hair stay cleaner longer."

He adds: "They protect the hair from heat styling, condition it, and help give it shine and smoothness for a healthy appearance."

It seems that any hair type can use the product too: just like in skin care, there is a version out there for everyone. Yipee!

It all sounds so far so good, but how do we use them?

Ben tells us: “After using shampoo and conditioner, add a dime-sized (about a 10c coin) amount of primer to your hands, then run them through your damp hair. You can use the product solo or as a first layer under your regular styling aids before air-drying or heat styling.”

This product is sounding too good to be true, we think it might even be time to dump the dry shampoo and get a hair primer. 


Air-drying your hair is SO alluring. All you have to do is grab a towel, give your hair a little, gentle rub and you are out the door. Easy!

Yes, easy but NOT very stylish. After an hour it turns into a frizzy, limp mess with fly-aways and knots all over the place.

But don't give up, you can still have them extra few minutes of sleep in the morning if you use these tips.


1. Not all towels are great for drying your hair. As it turns out, the fibres in most bath towels can leave your hair frizzy and what's worse is that when you wrap it all up, it can pull and break your hair. Using a microfibre towel can cut the drying time in half and you will still have big, bouncy locks!


2. For best results when combing your hair while still wet, use a wide-tooth comb instead of a heavy-bristled one. This way the comb will distribute your locks evenly without interfering with your hairs natural groove. 


3. To make the air-drying experience even quicker, use a detangle spray. The spray will have a hydrating formula which will leave your hair knot free while also minimising frizz. 


4. If you want that beach babe look but have no time to curl or wave your hair, the air-drying technique is your best bet. All you need to do is put in some sea salt spray and it will add a hell of a lot of texture to your tresses. It also dries up oil like dry shampoo! Win-win situation here. 


5. if you're a night-time washer, there are so many options for you. Putting your hair in buns, twists or plaits will give your hair some amazing waves without all the timely styling of a hot tool. 


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