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heat styling


Penneys has it all, from quirky homeware to bargain beauty bits and everything in between. 

Now, the mega-brand is branching out into hair styling, after the mega success of its PS… beauty collection. 

Heat styling tools are always a little bit pricey, and between accumulating a straightener, curler, and hair dryer, the costs can start to seriously add up. 

Straightener €6.50

Luckily, Penneys has just introduced a range of heat styling tools, and we're kind of in disbelief at the prices. 

For as little as €6.50, you can add to your hair care routine. 

We're obsessed with the mini straighteners, as the adorable little tool is the ideal size to slot into a weekend bag for a night away with the girls. 

Straightener €14.00, Curler €11.00

Fancy a full size tool? No problem. The very same straightener, but twice the size, is also available. 

Big, loose curls are the perfect night out look, but mastering GHD curls isn't for all of us. 

Penneys has also brought out a curling wand to tackle the bouncy blow dry look on a major budget. 

Hair dryer €8.00

Need a basic blow dryer? This €8.00 metallic bad boy ticks all the boxes. 

The Penneys Gods have been good…


If you're constantly coveting perfect hair, we feel you.

As difficult as it might seem there are a few simple habits you need to start in order to achieve Disney princess-like hair. 

And no, there's no pricey fad treatments here that will drain your wallet – just little secrets on how to do your hair from your own home.

Here are the six hair habits you need to get in to:

Avoid heat styling as much as possible

Let's be honest, you have to use them sometimes. But not every single day. If you can, try to use steam rollers as they are gentle on your hair. And if you simply can't avoid using heat stylers (blow dryers, curlers, straighteners), always have a heat-spray to protect your hair. 


Keep your hair clean

We're sure you've heard of the no-shampoo movement that is currently happening, but many hair stylists disagree. If you use quality products on your hair, it is really causing no harm. Washing your hair reduces split ends, provides great moisture and gives your hair and overall clean and shiny look. 


Don't skimp on moisture

The skin on your scalp needs just as much moisture as the skin on your face, especially if it's going to provide a foundation for your hair to grow. A general rule of thumb is to use conditioner every time you wash your hair. 


Stay loyal

It's a common misconception that switching up your hair care brands keeps your hair healthier, but many experts disagree. Instead, find something that works and stick to it. Remember; you're hair doesn't know the difference. 


Get regular trims

Even if you are growing out your hair, stick to your seasonal trims. Getting your gruaig cut every six to eight weeks is necessary to prevent split ends and stops your hair cuticle splitting.


Keep it cool in the shower

When washing your hair, make sure the water isn't too hot. Blasting your hair with hot water takes the volume out, leaving you with limp locks. Instead, stick to warm water and (if you can bare it) finish by dashing your hair with cold water to achieve the ultimate shine. 



As much as we’d all like to tumble out of bed with enviable locks, the majority of us need a little (or in some cases, a lot) of extra assistance.

You’d be hard pressed to find a girl who doesn’t rely on a hair dryer, straightener or curler on a daily basis and let’s face it, many of us are the proud owners of all three.

But do we really know the rules for heat styling our hair? Considering the damage these appliances can do to our poor barnet, it’s high time we schooled ourselves on exactly what to do when it comes to our luscious locks.

Give your hair a break
Remember to give your hair a couple of off-days every week. As tempting as it is to run the straightener over your hair every morning, try not to! Professionals recommend your let your hair dry naturally once or twice a week and strongly advise we limit our straightening days to once or twice a week as well.

Don’t panic! Loads of chic looks, perfect for work or college, don’t require a straightener anyway and when you do indulge in some straightening, your hair will look all the sleeker for the time away from the heat!

Use heat protectant products
Many of us mistakenly believe that these products are little more than water and do absolutely nothing, but that’s simply not true, ladies. These products are designed to add moisture to your hair, something which rapidly evaporates the moment you apply a heated appliance to it. The products also form a protective barrier over the hair cuticle which helps to avoid that singed or brittle look many of us experience.

Why not try an experiment if you're still not convinced. Go protectant-free for one week if you dare, and the following week apply the sprays, serum or balms you've been recommended. See the difference? Yeah, we thought so!

Use the right sized appliance and accessories
If you have fine hair, then you need only use a 1’ straightener, but if your hair is thick and long then investing in a 1 ½’ appliance will make the world of difference and reduce your styling time. Also, be sure to use the nozzle on your hair dryer. This directs the heats and if done well, can reduce your straightening- time afterwards! Blasting your hair with a nozzle-free hair dryer will result in over drying and lead to a dry, frazzled look.

Yeah, think Harry from Dumb&Dumber for that one. Not quite what you're going for when the rest of you is bang on trend, right?

We have all come to rely so heavily on these appliances that using them as part of our daily beauty regime is just second nature, but you’d be surprised at how much you can do with your hair without plugging in a single tool. Plaits, high ponytails and messy buns never go out of style, so give your hair a break without sacrificing your bangin' look.

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