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ikea

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Ikea is our go-to for home storage solutions, vegetable-shaped soft toys and insanely affordable decor. 

Now, the Swedish home ware giant is doing an amazing deal on Christmas trees, and it's almost too good to be true. 

Ikea are selling real trees for €30 – but with every tree purchased, you get a €20 Ikea voucher. Yes, really. 

The voucher has to be used after the Christmas season, so ideal for when you're Spring cleaning and want to add new accents to your home. 

The tree must be purchased between 22nd November 2018 and 24th December 2018, and the offer is available from the Ballymun Ikea store, Dublin. 

Ikea's top tips for caring for your real Christmas tree? Read on:

'• Leave the tree outside or in a cold garage for a day for acclimatization. An area that provides protection from the wind and sun will help the tree retain its moisture.

• If the tree needs to be stored for several days, make a straight cut across the base of the trunk about 3cm from the original cut. This new cut will help the tree to take up water.

• The tree will need planty of water in the first few hours – approximately 3L. Check daily and supply fresh water if needed. Store the tree upright and place the butt end in a container of water.

• Before bringing the tree into the house, shake off any loose needles

• When bringing the tree indoors for decorating, make another fresh cut across the trunk 3cm from the previous cut.

• Use a tree stand that holds plenty of water. Afterwards, check daily and supply fresh water almost every day keeping the base of the tree almost in water.

• Place the tree away from fireplaces, radiators, television sets and other heat sources.'

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IKEA's latest advert might just be its most creative, albeit completely bonkers, marketing strategy to date.

In a bizarre yet oddly clever attempt to promote the sale of baby cribs, the Swedish furniture retailer is asking its female customers to pee on its latest print ad.

Sounds pretty disgusting, we know – but hear us out.

The flyer, designed by advertising agency Åkestam Holst, actually contains chemicals similar to those found in home pregnancy tests.

The idea is that when a pregnant women urinates on the ad, the positive result will reveal a discount code for the advertised crib.

The unique ad was published in the latest edition of Amelia – one of Sweden's most influential female-focused magazines.

Speaking to AdWeek, the agency behind the campaign said: “In order to make the interactive functions of this ad work in reality, we had to make several technical advancements.”

“The pregnancy test strip was used as a starting point… Careful selection of materials, together with a controlled capillary flow have been crucial for the success of this project. Technical advancements made during the work with this campaign have the potential to improve medical diagnostics.”

So, what do you reckon? Absolutely gross or utterly genius?

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Hunting down a bargain in Ikea is part and parcel of moving house or redecorating a room.

Whether it's a snazzy throw pillow you need or a while fitted kitchen, the Swedish furniture behemoth brings on-trend interiors to suit all budgets.

The brand already has two locations in Dublin (one full-on store, one click and collect) and now their looking outside of the capital for their next location.

They also have a store in Belfast. Carrigtwohill in East Cork is set to be the new location of a full retail store.

The new store will bring up to 500 jobs to the local area, according to sources who spoke to The Irish Examiner.

Ikea opened in Ballymun, Dublin in 2009 and has been trading successfully in the Irish market.

They also recently launched an online store in Ireland, where shoppers can order their furniture online.

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Stop everything! 

IKEA Ireland has today announced the launch of its new online store, meaning Irish customers will now be able to purchase all their favourite products at the click of a button.

The user-friendly interface makes it easier than ever to browse the brand's extensive range of furniture and homewares, all with the comfort of knowing that your purchases will be safely delivered direct to your door.

Not only will the the new online shopping channel make the brand more accessible to customers all around the country, it also marks the next phase of growth for the company in Ireland.

Speaking about the launch, Claudia Marshall, IKEA Ireland Market Manager, said:  “We know accessibility, convenience and value for time are critical factors in meeting our customers’ needs. Shop online gives customers across Ireland another way to shop with IKEA and allows them to choose how and when they want to shop with us.”

“This launch will help create a seamless shopping experience from the digital right through to the physical meeting with our customers”.

While we appreciate that this is going to make our lives so much easier, we're definitely going to miss those post-shopping meatballs.

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If you have been on YouTube in 2017, you will have definitely stumbled upon an ASMR video or two.

Autonomous sensory meridian response is an experience that can be characterised by a static-like or tingling sensation on the skin.

The sensation typically begins on the scalp and moves down the back of the neck and upper spine, and can be brought about by specific sounds. 

ASMR videos have gained popularity online as a method of mind fullness and relaxation. 

Not everyone enjoys the effects of ASMR, but they have gained a cult online following. 

From videos of pronounced whispering, hair brushing and tapping, the videos can be a little odd, but for fans of the sensation, they're well worth a watch. 

Ikea is tapping into the ASMR market with their latest youtube offering. 

The furniture giant has created an ASMR video showcasing Ikea products. 

The video is being hailed by ASMR converts, and we got a little tingly watching it ourselves. 

Check it out for yourself below:

 

 

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Calling all pet owners!

IKEA has just launched an exciting to range of pint-sized furniture, specially designed for your furry friends.

The new range, cleverly named 'Lurvig' (the Swedish word for 'hairy'), offers everything from dog beds and couch covers to scratching posts and feeding bowls, all in keeping with the slick and simplistic style the furniture company is so famous for.

A spokesperson for IKEA said:

"Created by pet loving designers with support from trained veterinarians, the range covers all the bases of our shared life with pets indoors and out, so you and your pet can enjoy your home together."

The new collection has hit stores in the US, Canada, France and Japan , and although there is no official date for an Irish release, it's reported that the range will be rolled out in other stores across the world from March 2018.

In the meantime though, you and your doggo can drool over what's to come.

 

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Let's be real here, furniture shopping is not for the fainthearted.

If you've ever spent time redecorating your home, you'll know the sheer number of things you have to consider before making those all-important purchases.

And aside from cost and quality, it's vital you have an idea how the item will look in your home,

But what if you were born without that all-important eye for interior design? Well, that's where IKEA's newly-launched app comes in.

IKEA Place is the brainchild of the good folk behind the Scandanavian store, and helps consumers visualise how an item will suit a particular room.

After pointing your phone in the area of your home you imagine placing the item, IKEA Place will superimpose your desired product, thereby giving you an idea how it would look if you were to make the purchase.

The app ultimately allows consumers to decorate their home without making the financial splash first.

Ladies, welcome to the future.

 

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Going to Ikea is more than just a shopping trip – it's an experience in its own right.

From pretending to eat in the showroom kitchens, to actually eating your weight in delicious Swedish meatballs, each stage is just as important as the last.

And while there are few greater ways to spend a Sunday afternoon, news that the furniture giant may start a home delivery service has gotten us very excited.

According to Reuters, Ikea has teamed up with Amazon in a move that will see the furniture retailer start to sell its products through third party digital platforms.

While Amazon's involvement has not yet been confirmed, Reuters reckon the two companies are a natural fit for each other.

Speaking to the news agency, Ikea Group Chief Executive, Torbjorn Loof, said, "On digital platforms, we only sell our products through our own website, and there we also see that the competitive landscape is changing."

He added, "I leave unsaid on which (platforms), but we will test and pilot, to see 'what does this mean, what does digital shopping look like in future and what do digital shopping centres mean?'."

Sure, nothing could ever replace the thrill of finding that flat-pack chair buried in the back of the warehouse, but we have to admit, an online shopping option would make things a whole lot easier.  

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If you've been trawling through the world of niche fashionistas on social media, then you may have noticed a few fashion fans utilising a very unusual item into their looks.

The Ikea bag is having a moment, albeit a satirical one.

The Ikea Frakta bag is being used to create new and unusual style statements, after Balenciaga was accused of creating a bag that looked shocking similar to the blue plastic tote.

 

A post shared by LCI Barcelona (@lci_barcelona) on

The home furnishings store sells the bags for €0.70, while Balenciaga is selling their similar style for over €2000.00.

People are now getting creative when adopting the new trend into their wardrobes. 

 

A post shared by vandy® (@vandythepink) on

Creatives are clearly taking the p*** a little bit with their looks, but it's actually taking off.

Logos are having a fashion moment anyway, so why can't we pay homage to the homewear behemoth?  

 

A post shared by Gertje Dixius-Klack (@rhabarbarama) on

From sandals to chokers to full-on tops, we're obsessed with Ikea inspired Instagram posts.  

All we need now is a Frakta bag and a pair of scissors….

 

A post shared by @nicolemclaughlin on

 Feature image: Instagram / Audrakay

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When IKEA came to Dublin in 2009, we thought all of our interior dreams came true.

Many of us, even as teenagers, loitered around the IKEA maze and dreamed of what our houses would look like some day.

Image result for ikea gif

Fast forward a few years, and whether you're living on your own, renting or just doing up your room, IKEA is usually the number one stop to buy everything that is #HomeGoals.

However, a new study by Earnest, says that you may be "too old" to shop there now.

The web-based lender looked at the spending habits of 43,000 people and found that there is a point when people peak IKEA.

Image result for ikea gif

So, what is the cut-off-point..? It's 34-years-of-age.

Earnest believes that the reason for this is because when you hit that age, you care less and rely less on inexpensive brands, and move onto the high-end furniture shops.

We totally get it, but we can't see an end to our IKEA days just yet.

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While no one ever knows what Kanye West’s next move will be, we have to admit his recent confession about wishing to collaborate with IKEA did come as a bit of a surprise. 

Speaking to BBC Radio 1 earlier this week, the Yeezy creator expressed his desire to design furniture for the Scandinavian retailer when he told Annie Mac: “I have to work with IKEA – make furniture for interior design, for architecture.”

The controversial rapper explained how he thinks students in particular would love for him to design “a minimalist apartment inside of a college dorm” – even though student housing already tends to be pretty minimalist.

“Yo Ikea, allow Kanye to create, allow him to make this thing because you know what, I want a bed that he makes, I want a chair that he makes,” he said.

But unfortunately for Kanye, IKEA doesn't seem to be interested in joining forces with him right now.

A spokesperson for the brand told CNBC: “At IKEA we are constantly curious about different people, companies, artists and events around the world. To have these connections and inspiring meetings is an important way for us to find new ways to create a better everyday life for the many people.”

“Although we are really flattered by Kanye West's high interest in IKEA and the speculation around a joint venture, we have no plans to collaborate at this point in time.”

So it looks like flatpacking Ye's genius will just have to wait.

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Flat-pack lovers rejoice!  You’ll soon be able to build your own bike thanks to IKEA.

According to The Telegraph, the world's largest furniture retailer is set to grow its already expansive body of goods by launching its first ever flat-pack bicycle.

The Sladda – whose name means “to skid sideways” – will come in one colour, two sizes and have a mix of optional add-ons so if you fancy pimping out your DIY ride you can always add a basket or trailer.

As well as being lightweight and chainless, the Sladda's gears are automatic – which means they go up and down with your movements.

IKEA is so confident with its new product they’ve guaranteed it for 15,000 kilometres but according to The Guardian, the Sladda isn’t quite the flat-pack dream you’d expect as their reviewer – who does cycle – found it pretty difficult to put together with IKEA's wordless instructions.

But if you fancy a challenge and like the idea of flying around the city on your very own flat-pack masterpiece, you could get a Sladda from €700 later this year.

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