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If you have been on YouTube in 2017, you will have definitely stumbled upon an ASMR video or two.

Autonomous sensory meridian response is an experience that can be characterised by a static-like or tingling sensation on the skin.

The sensation typically begins on the scalp and moves down the back of the neck and upper spine, and can be brought about by specific sounds. 

ASMR videos have gained popularity online as a method of mind fullness and relaxation. 

Not everyone enjoys the effects of ASMR, but they have gained a cult online following. 

From videos of pronounced whispering, hair brushing and tapping, the videos can be a little odd, but for fans of the sensation, they're well worth a watch. 

Ikea is tapping into the ASMR market with their latest youtube offering. 

The furniture giant has created an ASMR video showcasing Ikea products. 

The video is being hailed by ASMR converts, and we got a little tingly watching it ourselves. 

Check it out for yourself below:

 

 

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When you see a social media post that has been paid for, do you scroll on or keep listening?

Many bloggers and influencers have come under fire for not being up front about whether they are paid to talk about a product.

But now, one of Ireland's top influencers, Pippa O' Connor, has insisted that she doesn't get paid to post about goods or services – if she likes a product, she'll simply just say it.

 

A post shared by Pippa O'Connor Ormond (@pipsy_pie) on

According to goss.ie, the beauty blogger said: "Anything I talk about on here whether it's beauty, fashion, somewhere I've been, something I've used, if I am collaborating with a brand on anything, it will always be said this is an ad i.e they are paying me to collaborate with them.

"If I don't state otherwise it means I'm just sharing what I like.

"Just to fill you in on my point of view. I'm asked dozens, probably more than dozens of times a day to promote a brand, company, product, salon, hotel you name it I'm asked to plug it and promote it.

"But I have to respect the amount of following I have and be true. I could be on here 100s of times a day saying 'this is amazing', 'that's amazing', 'go here', 'go there' but you're not stupid. But I never ever do that.

 

A post shared by Pippa O'Connor Ormond (@pipsy_pie) on

"If someone asks me how much do I charge to do an Instagram post or Snapchat post I just don't, I don't do that. That's not what I'm about," she said.

"Apart from it being important to be honest and to not try and pull the wool over people's eyes to make a few bob, it's against the law, you have to state when something is an ad and if something is sponsored…and I think it's a good rule.

"You have to be true, you have to be honest with yourself, because you won't last and people will just see through that and be like 'ugh she's talking crap again'.

"I think there's nothing wrong by the way with a blogger, celebrity, influencer doing the sponsored tweets, snaps, instagram, by all means do it but be honest with yourself and be honest with everyone else," she explained.

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Facebook has published a number of ads in British newspapers this morning to warn its users of fake news.

The BBC reports that various advertisements have been featured in papers such as The Times, The Guardian and The Daily Telegraph.

Within the ads are lists of signs for people to look out for, which includes checking the article date, checking other websites for the same story and making sure the article isn't a satire.

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This comes after Facebook has been put under political pressure to stop fake news ahead of the UK's general election this June.

A TV show, which is due to air tonight, will show how Facebook played a role in the election of Donald Trump, as well as the Brexit referendum in Britain last year.

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