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Fiji Water girl

The highlight of The Golden Globe this year had to be the creation of the Fiji Water Girl meme. 

Model and actress Kelleth Cuthbert went completely viral after she posed up a storm behind various high-profile celebs, all while working as a promotional model for the water brand. 

According to The Blast, however, the model has just sued the Fiji Water Company and The Wonderful Company. She alleges that they created a marketing campaign based off her viral images without appropriate permission. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kelleth Cuthbert (@kellethcuthbert) on

According to court documents which were obtained by The Blast, 'Fiji Water intentionally created cardboard cutouts for use in a cardboard cutout marketing campaign' one day after the awards. 

It is alleged that the following day, after the marketing material had been distributed already, the company attempted to make a deal with the model's agent. 

'This lawsuit is frivolous and entirely without merit,' a Fiji Water rep told Bustle.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bradford Dworak (@bradforddworak) on

'After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated.'

'We are confident that we will prevail in Court. Throughout our history, we have had a sterling reputation working with talent.'

Cuthberth is reported to believe that she  made up to $12 million worth of brand exposure for Fiji, and is suing for monetary damages.

She has responded with her own statement on Twitter, saying: 'The decision to sue Fiji Water was a last resort for me, and I had hoped to discretely resolve this dispute.' 

'Fiji Water used my image without a contract, without consent and without payment, all for their own financial gain.'

'Models make a living off the use of their image. No on would expect other professionals to work for free.' 

'I only seek what is fair.'

Feature image: Twitter / Fiji Water 

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It's looking like Fiji Water Girl has found one hater already, after gaining notoriety at the Golden Globes for world-class attention grabbing photobombs.

Jamie Lee Curtis has criticised the "blatant promotion" tactics taken at the Globes, after she specially requested for no advertising to take place on her behalf.

Fiji Water Girl has become an internet sensation; Kelleth Cuthbert was noticed almost immediately online by viewers of the coveted awards ceremony for her "ominous" constant presence.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jamie Lee Curtis (@curtisleejamie) on

The famous Halloween actress noticed that she was included in a photo with Kelleth Cuthbert after her husband, who "doesn't look at a lot of show business news sites," read an article on CNN.

Jamie took to Instagram to inform her  followers that she "specifically moved away from the blatant promotions by Fiji… where young women with their trays filled with their wares stood near a designated camera." 

"I knew why there was a photographer poised there and I moved away as I said out loud that I didn't want to be doing advertising for either," she reveals, clearly frustrated. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jamie Lee Curtis (@curtisleejamie) on

The 60-year-old veteran actress claims she intentionally moved out of the way to avoid being photographed with brands who she doesn't endorse, she was still papped with Fiji Water Girl.

"Clearly this angle shows that I moved from her being behind me and yet from the side it still happens," she said.

She claims that brands must be more cautious around celebrity marketing; "The sponsors of events need to get permission from people when they get them to take their picture next to products," she says. 

She is currently the lone star to slam Fiji Water for their PR stunt at the awards show, which is in its 76th year.

Richard Madden, Amy Adams, Idris Elba and Jim Carrey were all pictured with Cuthbert loitering in the background but haven't commented as of yet. Whose side are you on? We stan Queen Curtis. 

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Anyone who paid attention to the Golden Globes the other night MUST have noticed the photobombing 'Fiji Water Girl.' Her constant presence was literally chilling.

Kelleth Cuthbert. AKA the 'FWG', works as a fashion model and commercial actress and pretty much just wants the world to stay DAMN HYDRATED.

She essentially stole the show at the 76th annual awards, and stood behind legit every single celebrity so ended up appearing in hundreds of high-profile images. Gas?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Alternative Press (@altpress) on

The Golden Globe model eventually became the talk of the night, with viewers taking note of her consistent red carpet star presence.

Cuthbert told People that she wasn't actually trying to emerge into the spotlight, but her modelling instincts took over (mmhmm we don't believe it).

She claims that the magical and amusing photos simply came about by “looking at the camera at the right time.” LIES-a Minelli, sweetie.

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The gal has ended up being the brunt of hundreds of unbelievable memes, but explained that she was on her A-game because of the amount of photographers there.

“There’s tons of photographers everywhere. It doesn’t matter where you stand, you’re in the crossfire of every shot,” she commented.

“You’ve gotta have good face, at least, if you’re gonna be hovering in the background frequently," she added.

Her boss, Fiji Water, described her images as "ominous", which is a new one in terms of employer feedback, we have to say.

“We’re so glad everyone is talking about our water! *senses ominous presence* She’s right behind us, isn’t she? #FIJIwatergirl” the company tweeted on Sunday.

They then kickstarted the memes themselves by photoshopping her into various classic film images, pretty much NAILING free marketing.

They inserted her into Star Wars, Rocky and Thelma and Louise successfully, somehow, and it made for wonderful content.

Despite the “ominous” appearance, Cuthbert said the red carpet was actually too fast-paced to be focusing on your face constantly.

“The photographers have to take so many shots, so rapidly. Obviously, your face doesn’t look perfectly pleasant in all of them, so they captured lots of expressions where I’m naturally making weird faces.”

She appeared with Idris Elba, Judy Greer and Richard Madden, her favourite big-name photobomb image was Jim Carrey.

“I loved the Jim Carrey one,” she revealed to People. “I love his work. I grew up watching his movies and thought it was a funny thing to find myself in the background of.”

The model was totally unaware of all the social media furore surrounding her appearance on the red carpet, where she wore a long blue gown.

"I had absolutely no idea what was happening because I obviously didn’t have my phone on me,” she spoke about the craziness online while she was oblivious.

“I felt very cut off from everything. I didn’t find out until the last stragglers of the red carpet were heading into the awards ceremony, and all these people walking by started shoving their phones in my face and showing me that I was trending on Twitter, but I didn’t understand the magnitude of it untill later,” she added.

More than 50,000 tweets were sent out about Fiji Water Girl on Twitter in a few hours alone.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by memes for ya (@memesforadepressedsoul) on

Cuthbert claims Fiji Water "got a good laugh out of it,” and that she was flooded with selfie requests from after-party guests, so she definitely made an impact.

She claims the Golden Globes was a once in a lifetime experience, despite having been in the industry for 12 years.

“Nothing quite so interesting has ever happened,” she said. “Nothing has garnered so much attention as this before.”

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