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The highlight of The Golden Globe this year had to be the creation of the Fiji Water Girl meme. 

Model and actress Kelleth Cuthbert went completely viral after she posed up a storm behind various high-profile celebs, all while working as a promotional model for the water brand. 

According to The Blast, however, the model has just sued the Fiji Water Company and The Wonderful Company. She alleges that they created a marketing campaign based off her viral images without appropriate permission. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kelleth Cuthbert (@kellethcuthbert) on

According to court documents which were obtained by The Blast, 'Fiji Water intentionally created cardboard cutouts for use in a cardboard cutout marketing campaign' one day after the awards. 

It is alleged that the following day, after the marketing material had been distributed already, the company attempted to make a deal with the model's agent. 

'This lawsuit is frivolous and entirely without merit,' a Fiji Water rep told Bustle.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bradford Dworak (@bradforddworak) on

'After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated.'

'We are confident that we will prevail in Court. Throughout our history, we have had a sterling reputation working with talent.'

Cuthberth is reported to believe that she  made up to $12 million worth of brand exposure for Fiji, and is suing for monetary damages.

She has responded with her own statement on Twitter, saying: 'The decision to sue Fiji Water was a last resort for me, and I had hoped to discretely resolve this dispute.' 

'Fiji Water used my image without a contract, without consent and without payment, all for their own financial gain.'

'Models make a living off the use of their image. No on would expect other professionals to work for free.' 

'I only seek what is fair.'

Feature image: Twitter / Fiji Water 

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Anyone who paid attention to the Golden Globes the other night MUST have noticed the photobombing 'Fiji Water Girl.' Her constant presence was literally chilling.

Kelleth Cuthbert. AKA the 'FWG', works as a fashion model and commercial actress and pretty much just wants the world to stay DAMN HYDRATED.

She essentially stole the show at the 76th annual awards, and stood behind legit every single celebrity so ended up appearing in hundreds of high-profile images. Gas?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Alternative Press (@altpress) on

The Golden Globe model eventually became the talk of the night, with viewers taking note of her consistent red carpet star presence.

Cuthbert told People that she wasn't actually trying to emerge into the spotlight, but her modelling instincts took over (mmhmm we don't believe it).

She claims that the magical and amusing photos simply came about by “looking at the camera at the right time.” LIES-a Minelli, sweetie.

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The gal has ended up being the brunt of hundreds of unbelievable memes, but explained that she was on her A-game because of the amount of photographers there.

“There’s tons of photographers everywhere. It doesn’t matter where you stand, you’re in the crossfire of every shot,” she commented.

“You’ve gotta have good face, at least, if you’re gonna be hovering in the background frequently," she added.

Her boss, Fiji Water, described her images as "ominous", which is a new one in terms of employer feedback, we have to say.

“We’re so glad everyone is talking about our water! *senses ominous presence* She’s right behind us, isn’t she? #FIJIwatergirl” the company tweeted on Sunday.

They then kickstarted the memes themselves by photoshopping her into various classic film images, pretty much NAILING free marketing.

They inserted her into Star Wars, Rocky and Thelma and Louise successfully, somehow, and it made for wonderful content.

Despite the “ominous” appearance, Cuthbert said the red carpet was actually too fast-paced to be focusing on your face constantly.

“The photographers have to take so many shots, so rapidly. Obviously, your face doesn’t look perfectly pleasant in all of them, so they captured lots of expressions where I’m naturally making weird faces.”

She appeared with Idris Elba, Judy Greer and Richard Madden, her favourite big-name photobomb image was Jim Carrey.

“I loved the Jim Carrey one,” she revealed to People. “I love his work. I grew up watching his movies and thought it was a funny thing to find myself in the background of.”

The model was totally unaware of all the social media furore surrounding her appearance on the red carpet, where she wore a long blue gown.

"I had absolutely no idea what was happening because I obviously didn’t have my phone on me,” she spoke about the craziness online while she was oblivious.

“I felt very cut off from everything. I didn’t find out until the last stragglers of the red carpet were heading into the awards ceremony, and all these people walking by started shoving their phones in my face and showing me that I was trending on Twitter, but I didn’t understand the magnitude of it untill later,” she added.

More than 50,000 tweets were sent out about Fiji Water Girl on Twitter in a few hours alone.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by memes for ya (@memesforadepressedsoul) on

Cuthbert claims Fiji Water "got a good laugh out of it,” and that she was flooded with selfie requests from after-party guests, so she definitely made an impact.

She claims the Golden Globes was a once in a lifetime experience, despite having been in the industry for 12 years.

“Nothing quite so interesting has ever happened,” she said. “Nothing has garnered so much attention as this before.”

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Jaime King might be feeling a bit morto today!

The model and actress, who is currently expecting her second child with her husband Kyle Newman, got very angry on Instagram last night… but it was all down to a mix-up about the word "ho."

All the drama kicked off when Jaime posted a picture of a bottle of Fiji water, the celebrity favourite, reminding pregnant women to keep hydrated.

A commenter named Jessica took issue with the picture of the high-priced bottled water, writing, "I'm sure the people of fiji would like fiji water too but unfortunately they can't have any because some big business decided that they now own the water in fiji. But hey ho, keep paying top dollar for those bottles of water, as long as oppression isn't on your door step, am i right?"

Jaime immediately took issue with the use of the word "ho" and replied to the comment with an EPIC rant, saying, "Dear Jessica- an open letter to your open assault. Apparently, I am a ho. Oppression is not at my doorstep according to this you. (Ironically, I grew up with my father taking care of the tenements and section 8 housing, collecting quarters out of washing machines and cleaning broken toilets) there are many forms of oppression. Physical, emotional, mental, spiritual and beyond."

The rant continued by telling Jessica to "take responsibility" for her words, with Jaime saying the comment deserved "instant karma."

However, as many of the model's other followers pointed out, it's highly likely Jessica meant "hey ho" as an informal, non-offensive greeting. 

"'Hey ho' is a British phrase to say like 'Ah well' @jaime_king she wasn't calling you a ho," wrote one follower. "I know it doesn't make her post any less ignorant. Just so you know it wasn't as mean/personal as it probably came across xo."

Jaime then quickly deleted the entire post to avoid any further confusion, and took to Twitter to express a semi-apology:

An eventful night indeed!

 

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