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street style


The Paddy's Day bank holiday weekend is finally almost upon us, so it's time to hit the town. 

And, you can't even use the "I've nothing to wear" excuse not to head out, because we've put together a selection of gorge style pieces – based on your zodiac sign.  

12 stunning ensembles to help you forget that Mercury is in retrograde. 


Boohoo boots in zebra €44.24, Structured Cross Body Bag €16.80, Striped t-shirt €7.95, Cord dress €40.00


Organza blouse €49.95, Nasty Gal boots €27.00, Faux Leather skirt €29.95, Denim jacket €64.00


ASOS DESIGN pop green soft suit blazer €62.21 & shorts €30.42, White t-shirt €3.95, Pearl palm leaf earrings €9.95, Animal print runners €59.95


ASOS WHITE casual crepe trousers €89.86, White runners €35.00, Shanghai Box Grab Bag €34.00, Zara t-shirt €12.95


Neon milkmaid top €19.95, Beaded net tote €40.00, Neon Hun Chunky Runners €23.50, Cargo trousers €27.99


Blue utility pinafore denim dress €48.00, Penneys Bumbag €7.00, Zara runners €25.95, Turtle Neck Volume Sleeve Rib Top €9.80


Level Head Beret €11.00, Penneys Belt €5.00, Platform trainers €22.99, Khaki utility boiler jumpsuit €75.00


Bad Romance Shaggy Cardigan€68.00, Jersey bandeau €3.50Grey flatforms €50.00 ASOS DESIGN wide leg trousers in snake print €38.71


Textured trucker coat €32.90, Khaki tie waist shirt dress €65.00, Red leather block heel ankle boots €80.00, Rainbow beaded bag €18.90


ASOS DESIGN asymmetic knitted top €30.42  Short denim jacket €27.99, Topshop ankle boots €34.00, Black Amelie RI washed super skinny jeans €50.00


  Trenchcoat €69.99, Brown leopard print paperbag jeans €55.00, Chunky boots €32.90, Khaki crop top €8.00


Teddy faux fur aviator €37.80, Denim mid skinny fit rigid jeans €55.00, River Island heeled boots in khaki €69.13, Light brown stripe button front vest top €25.00



Festival fashion is an entire style genre of it's own, hallmarked by clashing textures, bright braids, sequin accents, and lashings of glitter.

If you've even been to a festival on the Emerald Isle, you'll know that the style stakes are high, and there is nothing we love more at the SHEmazing HQ than seeing how real women style their covetable festival looks.

Proving that they know exactly what they're talking about, here's a hand picked selection of our favourite looks from Instagram from the Saturday of Forbidden Fruit. 


A post shared by Édaeín O' Connell (@edaeinxox) on


A post shared by Girl Glam Beauty(@girlglambeauty) on


A post shared by Lauren Scully (@laurenscullys) on


A post shared by Om Diva (@omdivaboutique) on


A post shared by KATIE BOLAND (@katieeboland) on


A post shared by FiFi  (@fionadwyer) on




New year, new you and all that jazz, right?

Nah. When it comes to fashion and style, you always need to stay true to yourself. Otherwise, you'll find yourself fidgeting, pulling, dumping… and well, just being plain grumpy.

Saying that, there's no harm in spicing up your look or adding a thing or two to make you feel that little bit more glamorous.

So, now that we're all well into 2017, here's ten outfits to inspire you this month and get your fashion juices flowing:



A photo posted by Emma Hill | EJSTYLE (@emmahill) on






A photo posted by Fashion Bloggers UK (@fbloggersuk) on



A photo posted by Emma Hill | EJSTYLE (@emmahill) on



A photo posted by Tandya (@simplytandya) on





A photo posted by Ayda Hadi (@ayda.hdi) on



Tributes have been pouring in from models, designers and celebrities alike, who are all mourning the loss of a fashion industry legend.

The world famous fashion photographer, Bill Cunningham, passed away on Saturday aged 87 in New York, following a stroke.


I was so sad yesterday to hear of the passing of the legendary, Bill Cunningham. Here's a little story… I watched a documentary about this iconic NY street style photographer, called "Bill Cunningham New York" last year (a must see if you're into fashion, btw). I was so taken by this sweet man & his commitment to his art… you can't help but fall in love with him. All I could think after watching was, I want to be photographed by Bill! How cool would that be?! A few months later I was in NYC for fashion week. I stepped out of my car at the DVF show & photographers started snapping shots. I was so distracted by what was happening in front of me, that I didn't realize there was a familiar face in a familiar blue jacket taking pictures to my left. My stylist Madison (who is equally obsessed with Bill) gets my attention amidst the chaos & points at sweet Bill. What happened next was completely unexpected. I saw him, freaked out & excitedly screamed "BILLLL!!!". I'm pretty sure I startled him & he shyly smiled & took some pictures of me. A wave of emotion came over me & I started to cry. I tried to hide my tears of joy as I posed for a few more shots, hoping that people wouldn't notice. I made my way over to Bill & told him how much I loved him & asked for a picture. He was so adorable & kind & gentle. #RIP #BillCunningham It was an honor to have met you & to have been photographed by you. I hope wherever you are, you still have that camera of yours. 

A photo posted by Victoria Justice (@victoriajustice) on

Cunningham is famous for saying ‘he who seeks beauty will find it’ and this could not be more true to fact when looking at his work. He had an eye for the magnificent, and a flair for the fabulous. We have Bill Cunningham for the idyllic street style that New York is famous for. 

Bill Cunningham

He will be missed by all lovers of fashion and photography. Rest in Peace you wonderfully talented man. 



Every fashion week brings a whole array of new trends and styles – but we're not looking at the catwalk for inspiration, no, we're taking to the streets.

Fashionistas, bloggers, models and journalists alike flock to New York twice a year to show off their epic style, and we can learn a thing or two from these ladies.

In the mix of trends, we're seeing some hot stuff coming along, and here we break down the must-have pieces you need to grab right now:

Faux fur and sherling




Big prints


Flash accessories


To flares and beyond


Statement jackets


Booty lovin'




Once only affordable to the rich and famous, velvet is now one seriously classic and versatile fabric.

Let's be thankful then that it crops up everywhere from designer runways, to high-street rails… and even your granny's attic.

Warm, luxurious and rich in texture, having a key velvet piece is basically a necessity for ALL winter wardrobes.

Let's face it though, the material is also notoriously difficult to style. Yup get it wrong and it will only look costumey and awkward.  

So if you are worried your velvet creations will be a bit too on the nose this festive season, here is how to remain fashion forward (and not a fashion fail). 



Avoid wearing a lot of slouchy velvet and instead opt for tailored, fitted lines. A velvet suit is a handy trick to keep up your velvety sleeve as it transitions from business to casual seamlessly. Incorporate into a professional wardrobe for some rock chic texture or pair with a pair of trainers for day time cool. 


All in one 

Don’t be afraid to purchase a velvet piece for the party season. Dresses, playsuits and jumpsuits in this fabric are instantly glamorous and will add some warmth on those cold winter evenings. Pair velvet pieces with stripped back accessories in cool tones and minimal jewellery so that you don’t venture into costume territory. 


Mix n match 

Having velvet options can add new texture to your wardrobe that you may not have even known you were missing. Incorporate velvet shorts, a t shirt or cardigan into any outfit to add some depth as well as a soft touch. Velvet tends to come in super rich tones so style it up with solid colours such as grey, black, brown or navy. 


Style it up

If you are a bit fearless and want to add even more opulence to the most luxurious fabric on the planet, instead of layering it on, try opting for ornate patterns. Velvet is often used to create beautiful designs on plain fabric so use this for instant glamour. Pair ornate pieces with simple accessories that don’t overpower your look. 


Style it down

Velvet CAN be dressed down, but do it in the right way. Pair your velvet leggings with slouchy cardigans and a beanie or throw your velvet blazer over a pair of distressed boyfriend jeans and trainers. Velvet can give any casual look a sense of refinement. 




When it comes to shopping for winter clothes, coats rank as one of the bigger-ticket investment pieces that should be taken more serious than the rest. 

The expectation is that it will last you for years and years, not just one single season; so if you want to nab the best coat you can find, follow these five simple rules so you won't be left with dreaded buyer's remorse: 

Avoid extreme trends

Tha goal is to  buy a coat that will give you a lot of mileage – not just a one hit wonder. It's better to go back to basics for this one and not buy into any extreme trends; what's in this winter season might not be next year. 


Go for a neutral colour palette or a safe pattern

A black or navy coat will always work but if you want something a bit fresher, opt for grey, camel or army green. When going for a pattern, stay safe such as check or tartan, 


Find a silhouette for all occasions

For a practical investment, your best bet is to buy a coat that ties around the waist, is minimal at the front and has a nice collar. This will suits all styles and occasions, whether you're going to work or out for dinner. Fitted coats always look better than oversized ones. 


Stick with looser-fit sleeves

We're constantly layering our outfits these days, so to avoid being bundled up and not being able to move your arms, opt for a loose-fit sleeve. You'll thank us later. 


Keep length in mind

Gravitate towards a coat that hits the knee or just above. Those are the most flattering and functional. While long coats are very chic, they aren't as functional for everyday use. 




Sometimes, no matter how hard you try, or how good you look, it just doesn't come across on camera.

And with social media being all about the snaps these days, we want to show the world just how fab we can be. 

So next time you know you'll be snapped, follow these five rules in order to look your best. 

Wear bright colours

If you want to stand out from the crowd, make sure to be noticed in something that is a bright and clean colour. 


If you want to wear a pattern, go for a bold one

Bold, graphic patterns look better on camera than small stripes or tiny micro-prints.


Often, less is more

Simple and elegant looks will come across as more chic and stylish on camera.


Dark clothes sometimes don't look great

If you wear dark clothes, the print or details will get lost once it's photographed.


Sunglasses are lifesavers

Sometimes, if you've gotten little sleep or your make-up didn't turn out too well, sunglasses will be your saviour.



Looking good can sometimes be a major challange, especially when you're in a rush and can't be bothered to put together a creative outfit. 

The lives of bloggers, seem to be constantly busy, so we want to know – how exactly do they look so good, all the time?!

Who What Wear spoke to six bloggers who dished their go-to style secrets. Now we can look just as good too!

Courtney Trop of Always Judging

Her go-to outfit: A fitted black t-shirt, black skinny jeans, basic black boots, and Ray-Ban Wayfarer sunglasses.

“All black, always. As a blonde, it makes me want black because it makes my hair stand out. I usually throw some sort of trench or blazer over this sort of look in the fall. This is my go-to because it’s simple and easy, and something about all black always looks chic. It’s really about finding the perfect pair of jeans and tee to make the outfit.”


Christine Reehorst of Fash n Chips

Her go-to outfit: A big blazer or coat and a pair of classic, cropped black trousers.

“I like to go for this combination because I can wear whatever I like underneath as you won't be able to see much of it anyway, and the shoes don't seem to matter so much either. A big coat will instantly make any look more put together.”


Sarah Mikaela of Framboise Fashion

Her go-to outfit: A knit or blouse and boyfriend jeans.

“It’s super comfy and so versatile in terms of styling it further, like I did in this outfit with a silk shirt around my waist and pointed boots.”


Irina Lakicevic of A Portable Package

Her go-to outfit: A brilliantly cut white shirt, high-waisted fitted jeans, and pointy loafers.

“I am very concerned with always looking professional, but in the same manner not too polished. It has to feel personal rather than like a uniform.”


Andy Torres of Style Scrapbook

Her go-to outfit: Black jeans and a blazer.

“To be honest, I would wear black jeans and a blazer every day. I obviously have to spice it up but I think wearing black skinny jeans, a t-shirt/blouse, a pair of heels, and a blazer is such a classic statement look."


Zina Charkoplia of FashionVibe

Her go-to outfit: A cashmere sweater, an asymmetric skirt, pointed-toe heels, and my Fendi purse. 

“Feminine and fabulous! I feel like a real woman in this outfit. Not too sexy, not too conservative—just perfect!”



One of the most interesting aspects of good style is that it's not something that just happens

No ladies, good style is a result of a woman putting herself together in a certain way. 

Every time we see enviable street style snaps, the woman in the picture didn't just throw on that outfit – she used her own set of skills to get ready and look fabulous. 

Celebrities have stylists to do all that hard work for them, but for us humble beings, we have to rely on ourselves to look good. 

If you follow these simple (yet very valuable) steps every morning, you will always be confident that you're rocking whatever outfit you're wearing. 

Sit down in your outfit

It might sound weird, but if you're going somewhere that requires you to sit – the office, dinner, drinks – then it's a good idea to test it out before you go.

Wearing tight denim might look fabulous on your figure, but sitting down in it for hours will only result in the jeans digging into your poor waist, and nobody has time for that. 


Take off one accessory – cliché but true

Coco Chanel's infamous piece of advice has well and truly appraoched cliché status – but sometimes, clichés are there because they're true.

Most woman have a tendency to over-accessorise, so by removing one small piece from your outfit, you'll be fit for a catwalk (the street counts as a catwalk, right?). 


Look at your full outfit in the mirror

This one seems pretty obvious, but think back to all the times you left the house without glancing at yourself; only to look in a mirror at lunch and think, "Oh no…".

Yep, it happens to the best of us. Have a quick look at everything you're wearing (shoes, bag, sun glasses) to make sure your whole outfit is on point. 


Take a selfie

Just like Cher taught us in Clueless, mirrors often lie, but photos never do. Have your friend or significant other take a photo to see how you really look.

If no one is available, take a selfie. The snap might just notice something the mirror didn't. 


Double check for underwear lines

Underwear lines are so not a good look. Even if you think you are in the clear, double and triple check this one.

And whenever you wear something tight, seamless underwear will be your new best friend. 


Prep your bag for the day

Take a look inside your handbag and make sure you have everything you need for the day. Plasters, lip gloss, wet wipes, whatever floats your boat. Your future self will thank you. 


Walk around in your shoes

BEFORE you leave the house. This one is especially true if you're about to walk out in a brand-spanking new pair of shoes.

You do NOT want a sneaky blister popping up during your day. Take a test around the house to pin point any sore points, and bandage them up in advance.



Don't get us wrong, we love our pets. 

They cheer us up when we're sad, make us laugh with their funny gestures and even cuddle us when we're cold. But when a pet becomes more fashionable than you could EVER hope to be, it's probably time to start rethinking a few things.

These chic fur-balls have better clothes, better accessories and probably better hair than we will ever have.

Here's a look at the fashionable life of the fluffy elite: 

Marni and Chubby Beckerman (@beckermanblog)

These chic pooches share an IG page with their owners, Cailli and Sam. Expect to see a lot of funky fashion from these two. 


Cecil Delevingne (@cecildelevingne)

Cara Delevingne's bunny has her own Instagram account and probably has better accessories to wear than any of us.


Trotter (@trotterpup)

Trotter poses in everything from floppy hats to six-inch heels – and looks totally fierce while doing so.


Menswear Dog (@mensweardog)

He dresses better than your boyfriend. Fact. 


Asia (@ladygaga)

Lady Gaga's new dog Asia wears Alexander McQueen. Yes – we're jealous too. 


Choupette Lagerfeld (@choupettesdiary)

This IG account follows the life of Karl Lagerfeld's cat – and it includes very fancy jet rides and endless plates of shrimp.


Digby Van Winkle (@digbyvanwinkle)

Doggy Digby takes a mean selfie and fills his feed with very snazzy outfits.


Neville Jacobs (@nevillejacobs)

The ever stylish pooch of Marc Jacobs trots the world with his owner and looks effortlessly dapper while doing do.


Barkley Sir Charles (@barkleysircharles)

The cutest IG you will ever come across, this dog can't help but smile while wearing the finest outfits.


Grumpy Cat (@realgrumpycat)

He wears a hat better than Pharrell – and probably everyone else in the world. But does not look happy about it. 


When it's time to get up early on a dark morning, the last thing most of us want to do is spring an outfit together from the top of our heads.

Most of us are still so dazed that we just throw on anything and hope for the best.

But with the help of fashion bloggers and street style photographers it is actually easy-peasy to get inspiration for a new look at the click of a button. 

The blogs and street style photos can be great but recently we have come across some AWESOME Instagram users that create fashion mood boards on their page. The images are just to-die-for. You need look no further for inspiration, we've got it all here.


Collage Vintage (@collagevintage)


Park and Cube (@parkandcube)


Sara Strand (@sarastrandno)


Stop It Right Now (@stopitrightnow)


Look de Prenille (@lookdepernille)


Carola Fingerhut (@caroladearmas)