Sometimes, no matter how hard you try, or how good you look, it just doesn't come across on camera.
And with social media being all about the snaps these days, we want to show the world just how fab we can be.
So next time you know you'll be snapped, follow these five rules in order to look your best.
Wear bright colours
If you want to stand out from the crowd, make sure to be noticed in something that is a bright and clean colour.
If you want to wear a pattern, go for a bold one
Bold, graphic patterns look better on camera than small stripes or tiny micro-prints.
Often, less is more
Simple and elegant looks will come across as more chic and stylish on camera.
Dark clothes sometimes don't look great
If you wear dark clothes, the print or details will get lost once it's photographed.
Sunglasses are lifesavers
Sometimes, if you've gotten little sleep or your make-up didn't turn out too well, sunglasses will be your saviour.