Great news for animal lovers – accessible premium brand Michael Kors has pledged to eliminate the use of fur in their designs.
The brand has received international praise for the move.
CEO John D Idol said in a statement that technological advancements in the production of faux fur mean that the same luxurious appearance and texture can be created without harming sentient animals.
This decision will extend to the brand Jimmy Choo, which was recently acquired by MK.
‘This is a wonderful holiday gift for fur-bearing animals and follows many years of protests at Michael Kors fashion shows and boutiques by PETA and other animal rights groups,’ said animal rights giant PETA.
‘Today’s shoppers no longer want to buy or wear the skins of animals who were caged and then electrocuted or bludgeoned to death,’ PETA's Paula Moore said in a blog post praising the move.
‘Michael Kors is the third luxury fashion brand in recent months to realise that fur is a dead-end.'
'This fall, both Gucci and BCBG Max Azria made headlines around the world when they announced that they were ditching fur.’