Michael Kors receives international praise after pledging to ditch fur

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Great news for animal lovers – accessible premium brand Michael Kors has pledged to eliminate the use of fur in their designs.

The brand has received international praise for the move.

CEO John D Idol said in a statement that technological advancements in the production of faux fur mean that the same luxurious appearance and texture can be created without harming sentient animals.

 

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‘This decision marks a new chapter as our company continues to evolve its use of innovative materials,’ he said in a statement to Business of Fashion.

This decision will extend to the brand Jimmy Choo, which was recently acquired by MK.

‘This is a wonderful holiday gift for fur-bearing animals and follows many years of protests at Michael Kors fashion shows and boutiques by PETA and other animal rights groups,’ said animal rights giant PETA.

 

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‘Today’s shoppers no longer want to buy or wear the skins of animals who were caged and then electrocuted or bludgeoned to death,’ PETA's Paula Moore said in a blog post praising the move.

‘Michael Kors is the third luxury fashion brand in recent months to realise that fur is a dead-end.'

'This fall, both Gucci and BCBG Max Azria made headlines around the world when they announced that they were ditching fur.’

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