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Free the nipple


We are big supporters of freeing the nipple, so when we saw this nip-inspired nail art, we thought it was pretty damn impressive. 

Nipples are having a bit of a fashion moment, with celebs like Bella Hadid and Kendall Jenner freeing their nips at any given opportunity.

Some women are even purchasing fake nipples to get in on the look.


A post shared by NAILS by MEI (@nailsbymei) on

Mei Kawajiri, the nail artist behind Nails by Mei, has just created an amazing, artistic nail art look in solidarity with the free the nipple movement.

They're pretty damn creative, with the 10-digit look featuring nipples of all shades.

Some of them even have some very stylish nipple piercings as an extra decoration.


A post shared by NAILS by MEI (@nailsbymei) on

Instagram usually removes images of female nipples from the platform, but as these are in the form of art, Nails by Mei should be safe from social media censorship. 

While we'd rather see these in a museum than on our fingertips, we're definitely obsessed with the 'normalise the nipple' message these nails represent. 



There is nothing quite like being a woman on social media to make you glaringly aware of sexism and slut shaming.

There is a particularly high level of policing when it comes to female nipples, which are seen as sexual additions to a woman's body rather than the milk-secreting organs that they are. 

Female nipples have always been hyper sexualised, and a new Twitter post seemed to prove this, causing a lot of controversy. 

One user tweeted a snap featuring two images of women who were attending festivals with their nipples visible through their shirts. 

One image was of Instagarm model Bernice Burgos, the other was of Amber Rose's pal Paloma Ford, who is known for freeing the nipple with no shame over her body and the societal constraints placed upon it. 

'So I guess see-through shirts with ya nipples showing is the wave for you females this summer huh?' he said in the caption. 

Luckily, one clued-up 16-year-old hit back at the perceived criticism in the best possible way. 

Taking to the Twitter replies, she said 'yuh and I guess wearing no shirt with ya nipples out been the wave for you males for..forever. we just joining the wave y'all been on.' (sic) 

Her tweet was met with a series of others supporting her words, and pointing out the issues with the post. 

'Nobody is complaining lol I think this look is actually (fire emoji) if done right. Was just trying to see if this was the wave for summer 17,' said the lad who originally sent the tweet after it went viral. 

While he cleared up the fact that he meant no offence, the post caused an avalanche of open conversation

However, there were quite a few slut-shamers crawling out of the woodwork. 

'Only real classy women understand that classy is when a woman has everything to flaunt but chooses not to show it. That's just my opinion,' said one (male) Twitter user.

His tweet was met with a series of responses telling him precisely what he could do with his opinion.



Women in Fort Collins, Colorado can now free the nipple anytime they please, thanks to one Court District Judge.

The judge has brought a halt to a law which bans the presentation of womens' nipples in public spaces, as he feels the law, written in 2015, is unconstitutional.

The law bans women aged over 10 from showing any part of the breast below the top of the nipple, with the exception of breast feeding mothers. 

A judge has found that this law specifically discriminates against women, and so is unconstitutional. 

"I find that the ordinance discriminates against women based on the generalised notion that, regardless of a woman’s intent, the exposure of her breasts in public (or even in her private home if viewable by the public) is necessarily a sexualised act," said U.S. District Judge R. Brooke Jackson, according to The Huffington Post. 

"Thus, it perpetuates a stereotype engrained in our society that female breasts are primarily objects of sexual desire whereas male breasts are not.”

The judge also pointed out that ironically, by policing women into hiding their nipples, nipples become a spectacle. 

“The naked female breast is seen as disorderly or dangerous because society, from Renaissance paintings to Victoria’s Secret commercials, has conflated female breasts with genitalia and stereotyped them as such," he said

"The irony is that by forcing women to cover up their bodies, society has made naked women’s breasts something to see.”


A post shared by Kendall + Kylie (@kendallandkylie) on

The free the nipple movement has come on leaps and bounds thanks to the support of high profile celebrities like Kendall Jenner, Miley Cyrus and Rihanna. 

This latest instance in Fort Collins is another huge step for the decriminalisation, desexualisation and acceptance of the female form. 

So, while we have you here; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!



This week, Bella Hadid stepped out at the Dior ball wearing a completely sheer dress that showed her nipples.

Predictably, the world fell into apparent disarray at the sight of them (God forbid) with headlines blasting "Bella Hadid flashes nipples," "Bella Hadid nipple show," and (most bizarrely), "Bella Hadid's nipples still aren't over that Selena Gomez thing."

She attended the Couture Week event with fellow nipple-freeing pal Kendall Jenner, yet even with the most popular of social media stars and models flouting the unwritten rule of never letting the nip slip, it's still seen as a faux pas. 

Why, as a society, aren't we over female nipples? After all, we see them plastered on the glamour pull-outs in teenage boy's bedrooms, on beaches, on benches seating breast feeding mums and on couture runways, so why are they still such an inflammatory novelty? 

As a feminist, the fact that women's nipples are so often censored is more of an irksome inequality rather than a big, Repeal the 8th-style issue, but it's still an example of how women are made to feel ashamed of their sexuality rather than being encouraged to own it. 

The fact that the female nipple offends is bizarre, after all it is just a small pigmented circle on the chest that marks the spot of lactation, if you really break it down to its true utilitarian purpose.

It's the suggestiveness that society assigns to nipples that's the problem. 

And men have them too, obviously, a point that Instagram page Genderless Nipples proved by uploading close ups of both male and female nipples to see which would be censored (spoiler alert, no one can tell the difference).

People may argue that it is not the nipple itself that is the issue, but the overall breast it is attached to. 

One has to call bull**** on that too, as after all, underboob and women flaunting their breasts in nipple pasties is rarely shamed or censored. 

Even the outline of a nipple, or the suggestion of bralessness under a T-shirt is hyper sexualised and shamed, as we saw when world class athlete Serena Williams was shamed for her "distracting" nipples on the tennis court during Wimbledon 2016.

Because after she won her 7th Wimbledon title she was planning on gyrating, NSFW style, on the asphalt.


A photo posted by Daisy Keens (@pieandfash) on

Instagram also seems to take issue with female nipples, swatting them down each time they appear like they're a personal pet peeve of the social media site. 

Women are regularly excluded from the site for showing a sliver of areola, and the FreetheNipple hashtag is rife with censorship. 

Celebrities like Chrissy Tiegan, Miley Cyrus and Scout Willis have all been silenced for posting a suggestion of a nip.

Even within the fashion industry, where nudity is seen as tasteful and artistic, only small breasts peep coyly through swathes of fabric (like Bella's) while anything over a B-cup is considered pornographic. 

Back in the 1930s, men's nipples were seen as taboo too, but a few protests and some brief news coverage later, 1936 rolled around and men were free to present their pectorals in public without any grievances.

81 years later, women still have not managed to detangle their nipples (ouch) from the elaborately crocheted mess that is sexualisation in society. 

While there is no argument to be made for universal, mandatory bralessness, a departure from the slut-shaming and scandalization of female breasts would be nice for a change. 



Ladies, when it comes to going braless, we would consider ourselves true supporters of the #freethenipple movement.

HOWEVER, we cannot deny the fact that some situations are more socially acceptable than others when it comes to ditching the  bra! 

You know what we mean… you should probably wear a bra to mass or to the office (we said probably), but under no circumstances are you required to rock under wire in the following situations…

Image result for when you get home from work and you ditch your bra

The cinema

It's dark, your getting comfortable… and a bra should not get in your way! 


You know what sucks? Sand in your bra… so really the only logical explanation would be not to bother. Don't even pack a bra when you go on your holidays… waste no time. 

Image result for free the nipple

Netflix and chill

This one goes without saying. If you are at home, on the couch with your laptop and a massive bag of minstrels, then there should be NO bra in the mix. 

In bed

People who wear bras to bed? DON'T trust them. 


Grocery shopping

Listen, you've managed to get yourself to the shop, which is a big enough achievement, so why bother adding a bra into the uncomfortable mix? 

Hangover days

Under NO circumstances should any of us be expected to wear a bra when hungover. You might as well be wearing a straight jacket, let those boobies breathe! 

Image result for relief of taking off your bra


If you are going to sit through 60 minutes of torture, then a bra should really be optional. Wear a baggy jumper though, for fear of a cold breeze. 


You may start the night wearing a bra, but we can't guarantee you'll go home with it. 

Image result for fat amy gif

Your birthday

Why? Because nobody should have to wear a bra on their birthday… FACT! 

Live your authentic lives ladies… stay #braless! 


Well, Kendall Jenner certainly put on a display while out shopping with BFFs Gigi Hadid and Hailey Baldwin.

The 20-year-old left little to the imagination as she wore a very sheer black top which exposed her boobs and her nipple piercing.

But the reality star didn't seem to mind as she was seen laughing and joking with Gigi and Hailey.

They all dressed very similar, wearing black and denim (which kinda made them look like a 90s girl band).

However, Hailey certainly wasn't bothered by her friend's outfit choice as she took to Snapchat to show her grabbing Kendall's boobs.

That's what BBFs are for, right?


A new trend has begun in the #FreeTheNipple social media campaign – and it is hilarious.

Nipple activists are highlighting the gender inequalities that surround the controversial body part.

Seen as men our allowed to be topless on sites such as Instagram and Facebook but women are not, social media users have taken to covering pictures of women’s nipples with… Male nipples!


Amazing! Via @ourladyj

A photo posted by Katy Goodman (@iamkatygoodman) on

The idea originally came from Micol Hebron of the USA last year when he created an “acceptable male nipple template.”

And since musicians Our Lady J and La Sera have shared his post on their Facebook pages, the campaign has gone viral.

Dear Instagram, Here, I fixed it:

Posted by Micol Hebron on Monday, 4 August 2014

The template allows women to resize a picture of a male nipple to adequately cover their own, thus making them fit for social media… We’re actually serious.

The music artists have joined a long list of celebrities ranging from Miley Cyrus to Rihanna and Chrissy Teigen who are all for freeing the nipple.

We just can’t wait to see how Instagram are going to deal with this one!  



Chrissy Teigen and Instagram came head to head yesterday when the social media site removed a photo that Ms Teigen had posted to her account.

The photo was from a recent topless spread in W Magazine. The shoot, which is ironically titled, “Privacy Settings,” also features Bella Hadid, Emily Ratajkowski, Lily Aldridge, Joan Smalls, and a host of other social media savvy supermodels.

When the site removed the 29-year-old’s post, Ms Teigen took to Twitter to retaliate. “The nipple has been temporarily silenced but she will be back, oh yes, she will be back.”

The Sports Illustrated model who is married to John Legend then reposted three filtered versions of the photo that made it look like an oil painting, a black and white pencil sketch, and a coloured pencil sketch.

Unfortunately Instagram didn’t agree that this met the terms of their rule that “nudity in photos of paintings and sculptures is OK" and removed them too. 

Miley Cyrus, Madonna, Scout Willis and Rihanna are other celebrities that have taken to social media to express their opinion that the female nipple should be allowed roam free. Rihanna even deleted her Instagram account when a photo that she posted with her nipple in it was removed by the site.