A new trend has begun in the #FreeTheNipple social media campaign – and it is hilarious.

Nipple activists are highlighting the gender inequalities that surround the controversial body part.

Seen as men our allowed to be topless on sites such as Instagram and Facebook but women are not, social media users have taken to covering pictures of women’s nipples with… Male nipples!

 

Amazing! Via @ourladyj

A photo posted by Katy Goodman (@iamkatygoodman) on

The idea originally came from Micol Hebron of the USA last year when he created an “acceptable male nipple template.”

And since musicians Our Lady J and La Sera have shared his post on their Facebook pages, the campaign has gone viral.

Dear Instagram, Here, I fixed it:

Posted by Micol Hebron on Monday, 4 August 2014

The template allows women to resize a picture of a male nipple to adequately cover their own, thus making them fit for social media… We’re actually serious.

The music artists have joined a long list of celebrities ranging from Miley Cyrus to Rihanna and Chrissy Teigen who are all for freeing the nipple.

We just can’t wait to see how Instagram are going to deal with this one!