If you've been only dying to channel your inner Kendall or Rihanna by rocking a nipple piercing but can't bear the thought of whipping it out for a piercer, you're going to be all over the latest offering from Life in Perfect Disorder.
With some of the biggest names in the music and fashion industry rocking bejewelled nipples right now, the New York-based clothing brand has given its customers the chance to do the same… without enduring the 'it definitely doesn't feel like a pinch' pinch.
And Instagram is all over it.
Having launched the range back in March, the trend is quickly gaining momentum, and we're going to be honest here, we're more than a little intrigued.
From hoodies and T-shirts to crop top and swimming togs, Life in Perfect Disorder's line isn't for everyone, but it's definitely a range that has made fashion-forward grammers sit up and pay attention.
And while we can't see ourselves splashing $125 on a piercing T-shirt, they do look a lot better than we thought they would.
Something to think about…