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Beauty means something different to everyone. An episode of Sherlock I distinctly remember had the protagonist declare while giving the Best Man’s speech at a wedding; “Beauty is a construct based entirely on childhood impressions, influences and role models.”

At the time, I was roughly 16 years old, obsessed with changing absolutely everything about my appearance. During my school days, everyone wanted to look the same.

The same tanned skin, bright blonde hair which is pretty much only natural if you are of Scandinavian descent, contoured cheekbones and slender figure with a waistline that most likely requires a corset to maintain.

Being different was not only seen as unattractive, it was even feared.

It was only when I entered college and saw beauty expanding its traits that my eyes were opened to different types of aesthetically pleasing looks. As well as this, I began to understand that confidence is beauty.

Happiness is beauty, intelligence is beauty, generosity is beauty. And that beauty is often the least interesting thing about a person.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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However, the ideal of beauty which had been prominent during my secondary school years remained the same until the Kardashians exploded onto the reality TV scene, and over the course of the last decade have altered the idea of beauty as we know it.

With their bum and breast implants, nose jobs, cheek implants, lip fillers, whitened teeth among other procedures I don’t have the vocabulary to describe, somehow the idea of what was beautiful drastically changed.

Body modification became far more normalised, as well as the fact that social media gave audiences the power of knowledge.

While celebrities were undoubtedly changing their faces and bodies for decades, especially ones on our cinema and TV screens, social media and the internet now gave us the tools to recognise when ‘work’ had been done.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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One fascinating case which has attracted massive public attention in the last few weeks is that of Elliot Joseph Rentz, otherwise known as Alexis Stone.

The make-up and drag artist garnered public furore after revealing a massively drastic surgical transformation to his large social media following, uploading reveal videos to his YouTube channel which were bombarded with negative comments spewing hateful language and even death threats.

Rentz began the process on August 1 of last year, explaining to his following in a video;

“I don’t want to look the way I look today. I don’t connect with what I see. I never have. So I’m changing it all. I’ve been called crazy. I’ve been called botched. I’ve been called an addict. I’ve been called ugly. I’m told every single day that I’ve ruined my face,” he claimed, emphasising that every last cent he owned would be given to his surgical dream of metamorphosis.

“You name it, I’m having it done,” he explained.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Alexis Stone (@thealexisstone) on

Alexis uploads a video titled “The Reveal”, which has since racked up over 450,000 views. In the diary-like visual film, the drag artist shows off his brand new face, which included fat grafts to his nose, forehead, and chin, as well as chin and cheek implants and an eye lift.

“This had nothing to do with vanity and everything to do with sanity,” he quotes, directly from Pete Burns’ biography.

One month later, Rentz uploads a compilation of comments, each more vicious and negative than the next. Some of them are hard to read.

Stone later claimed his so-called friends and family members often joined in on the vitriolic, with some people even telling him to take his own life, and that his ex-boyfriend committed suicide because of Stone.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Roll on January 1 2019, and Stone reveals in a lengthy YouTube documentary that the whole six-month journey was a complete hoax – his new ‘botched’ face was a complex mask.

Working with Academy Award-winning makeup artist David Marti, a stunt mask was even developed from prosthetic facial materials to be worn outside of the house. Months of effort and secrecy had led to this, and the result was fascinating.

He referred to the stunt as a social experiment, while others called it a cry for mental health help, an attention seeking performance or even a show of disrespect for those who have undergone extreme surgery themselves for whatever reason.

So why did he do it, and what did his social experiment show about society’s idea of beautiful versus ‘botched’ surgery?

Ireland’s perception of the cosmetic surgery industry is vastly different from the reality.

Dozens of clinics have popped up all over the country – Westport in County Mayo is even the predominant creator and exporter of the world’s botox – and yet there is an element of hushed secrecy to the entire organisation.

It is rare to find an Irish person who opens up about having plastic surgery, we are a country of people who lament so-called ‘narcissism’, yet self-confidence issues remain potent within our society.

In a society that profits from self-doubt, liking yourself is an act of rebellion.

Jameela Jamil has frequently found herself in the public eye for her scathing indictment of the Kardashian family, arguing that their world is one which 'recycles self-hatred'.

Yet the reality TV clan have essentially transformed the perception of beauty over the last decade, morphing women into self-obsession with curves, plumped up lips, tanned skin and bodycon clothing.

“You’re selling us self-consciousness,” she claims, portraying her deep disappointment of the ‘double-agents to the patriarchy’. Her main issue with the Kardashians is their weight-loss product endorsements, which are basically a fancier packaging for laxatives in protein shake form.

The family have abundant riches which can afford the best photoshop, photographers, airbrushing, personal trainers, stylists, dermatologists and cosmetic surgeons the world can offer.

Even a glance over websites aimed at young women such as Boohoo, Missguided and PrettyLittleThing shows the huge changes in the beauty industry.

Their models have hyper-miniscule waists and voluptuous curves, glossy brunette locks, tanned skin and full lips, highly reminiscent of the Kardashian family’s idea of what beauty means.

The #10YearChallenge has proven at least one thing; those who have money have a greater control over their appearance than those who don’t.

Body modification has become normalised in society, whether it’s permanent or semi-permanent. Contouring, filters on our social media apps, airbrushing, make-up tutorials on YouTube and cosmetic surgery all reflect the culture we live in, which constantly tells us what we look like isn’t enough.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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And yet, if a person who changes their appearance is genuinely happier and finds improvement in their mental health and self-esteem as a result of body modification, who are we to judge their lifestyle choices?

Choice is the vital word here. Our society and law consistently shows that it believes it possesses the right to control other people’s bodies. Specifically female bodies.

If another person has the funds and is of sound mind, shouldn’t they be allowed to alter their body if it sparks joy in them, to reference the iconic Marie Kondo?

What struck me most was the understanding which the public has for those undergoing body modification for the sake of their physical health.

Whether it’s a nose job for aiding breathing, a breast reduction surgery to alleviate back pain or even just braces, the level of support appears to be significantly higher when physical health is taken into account, rather than perceived vanity.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Yet if a person’s mental health is suffering as a result of their appearance, is this not still a health reason? On an ‘extreme’ level, is transitioning from a male or female gender to the opposite biological sex classified as body modification?

In this case, a person’s mental health would presumably suffer as a result of their appearance, should they not identify with who they see in the mirror.

Cases of body dysmorphia are higher than ever in Ireland, obsession with one’s flaws can cause great emotional pain. Yet we fixate on the reasoning for a person’s body modification, we presume we have the right to judge them for their choices.

SHEmazing spoke to a young woman named Gráinne, who underwent breast reduction surgery at the age of 19, and never looked back. She was plagued with back pain throughout her secondary school years, but the daily toll which her chest took on her confidence and mental health was the final straw;

“For my own personal experience I would say, I think my chest came in in like first year when I was 13, and got bigger after that. I’d say it probably crossed my mind, a chest reduction every once in a while. You’d be trying on clothes and things just wouldn’t fit, whether it was bikini or swimsuits or whatever, I couldn’t buy clothes that fit. You’d be thinking, ‘just chop them off and be done with it’.”

“Throughout secondary school if you had that idea, you’d just dismiss it, because we don’t do that. I didn’t take it seriously, it was a passing thought. It was first year of college that my cousin, who had a bigger chest than I did, got a breast reduction surgery done. I thought, ‘If she could do it, why can’t I?’ It dispelled the taboo a bit, I guess.”

Gráinne noticed the unspoken way which Irish people often have of burying a topic until somebody else is brave enough to unlock it.

“I hadn’t really thought about it, but that took away the wall up around it. The summer before I started second year in college, it was just getting to me. It affected everything in the way of confidence, everything I wore, playing sports just wasn’t a thing, I just felt vulnerable. My mum always compared it to wild games of tennis at Wimbledon, everything’s going the wrong direction. You’re very self-conscious about it. I was starting to get dints in my shoulders, I would have been 19 at the time so I couldn’t believe I could get them so young”

Gráinne discovered that she qualified for the surgery through the state on medical grounds, and her life greatly changed after that pivotal moment;

“I got my chest done September of 2015, so I would have been 19 when I started. I went to my GP about it, and he referred us. It was on medical grounds, I couldn’t straighten my back or stand for five minutes without a pain in my back because it just couldn’t hold my breasts. You feel like a hunchback all the time because you’re always bending over. I remember when I was going to the consultant, I was more nervous because I thought ‘If he tells me I can’t get this surgery, what am I going to do?’"

"I went in and found out I could have it on health grounds, and I was the right BMI for them to justify it. We had to wait for the insurance to approve it. The only funny thing was that they told me there would be scars. I never cared about this, I knew I could deal with them if it meant that I could have a smaller chest. To this day, I don’t care about the scars. They’re there, they’re fine, they’re healed.”

The process of the surgery itself is a journey, from the initial thought pattern, to the planning, to the operation itself and then recovery. Nobody takes on cosmetic surgery lightly, nobody does it on a whim or doesn’t think it through. They don’t think about ‘ruining’ their looks, or what other people think.

They have been on their journey for a long time, they are of sound mind, and they have ultimately made a choice and will handle whatever consequences arrive afterwards;

“Having the surgery itself, people would ask me if I was nervous. I kept telling people, ‘Why would I be nervous, I just have to lie there? It’s the doctor’s job.’ I wasn’t nervous, I was excited about it because it meant that so many other things were going to be open to me. When I finally got the surgery done, I was just ready for it. After the surgery, you had to have a week of bedrest to recover, and take care of yourself. It was fine, I had protein and scrambled eggs because the nurses said that it would help the healing of scars. I never put any kind of stress on it, I was always just excited about the chance to have it done. I can’t imagine what my life would be like without having it done, if I was still in the mental headspace of constantly being conscious of my chest like that.”

What changed in Gráinne’s life after her operation, and how does she feel today about it?

“It was just such a thing that you hid before. Everyone in my family had adapted to wearing big jumpers and scarves to hide it, we were a big chested family. I have no problem talking about my surgery, I have no problem talking about my chest size. I was never vulnerable about it, I kind of own it. Every year around the anniversary of my surgery, I think of it like a little victory. It’s an attitude, it’s another year on of not having to deal with my chest. People who knew me and knew how important it was for me were supportive."

"I wonder if there was someone who wanted implants for their chest, would it have been the same reaction? My flat chested friends always joked ‘I’ll use whatever you don’t want!’, I wonder if someone had gotten implants, would it have been the same reaction? Would people have been as supportive? Even if it was for their own mental health because they can’t stand being so flat-chested, I don’t think it would be as accepted.”

I asked Gráinne how her life changed after the surgery, in more than just a physical way;

“It definitely improved my mental health and the way I see myself. It’s made me more accepting of other parts of my body, of me as a whole. My physical health has also improved, I’m more active. I used to do so many after-school activities in primary school, but once my chest developed I stopped those. Sports bras didn’t improve it either. No one in my life ever commented on me having a big chest in a negative way to me, I don’t think. It was just something I wanted.”

Ariel Winter chose to have a breast reduction surgery following years of public and online ridicule, complications involving acting roles as well as intense back pain. Speaking about the difficulties to Glamour in 2015, she said;

“We live in a day and age where everything you do is ridiculed. The Internet bullies are awful. I could post a photo where I feel good, and 500 people will comment about how fat I am and that I am disgusting. On red carpets, I just said to myself, "You have to do your best to look confident and stand up tall, and make yourself look as good as you can in these photos," because everyone is going to see them. I definitely seemed confident; I'm an actress, that's what we do. But on the inside, I wasn't feeling so happy.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ARIEL WINTER (@arielwinter) on

For Gráinne, Ariel Winter’s story deeply resonated with her;

 “I saw her on Ellen, and just understood everything she said. You’re so self conscious of it. It would have affected my confidence going on Erasmus, I always hid behind scarves and jumpers. I’m far more confident now, and whether that was just growing up or having my chest done, I feel the chest was a major contributing factor. I’m still a curvaceous figure, but it’s manageable and I’m not weighed down by it. It wasn’t about anyone else, it was about me and no one else. If that’s what someone else wants, then they should go for it.”

When asked her opinion on Alexis Stone’s stunt, Gráinne was struck by the thought of going ‘too far’, and why that seemed to offend so many people. The idea that if you transform yourself to look less like the culturally accepted beauty standards, you are committing a grave sin in some way;

“For the whole Alexis Stone side of things, I think the problem with that was, did he go too far in people’s eyes? He didn’t fit with what society wanted him to look like. Kylie Jenner’s lips, she was self-conscious about them, and had been over-drawing, she got them done, but now we forget that she ever got them done. We accept that this is her face. But with Alexis, everyone thinks he went too far. People getting things like that done are often afraid of other people seeing their insecurities. There’s a model of what society wants people to look like, and you’re either reaching that model or you’re going too far."

Image: youtube.com

"Rachel Green in Friends, it’s so overlooked that she got a nose job, because it was to fix what they saw as a flaw. If Alexis Stone pretended to get work done for what he saw as a flaw, but society didn’t, then it’s a problem. Other people didn’t know about my chest, but I felt that it was a burden for myself and how I viewed myself. It was literally weighing me down. Kylie Jenner’s lips were a flaw to herself, and she ‘fixed’ them and she’s happy. It’s about ‘fixing’ what people’s perception of beauty is.”

What a large group of people perceive to be aesthetically pleasing offers a mirror to that society itself. Sociological factors have a major impact on why we see certain shapes, sizes, faces, skin types, hair and eye colours etc as the desirable way to look. Despite the fact that millions of young women ache to look the same as the Kardashians, it’s what is unique to each person that is the inherently beautiful part of them.

What's 'beautiful' today may be off-brand tomorrow. Why try to keep up?

As well as their appearance, their worth is so much more than what they look like or what they way. What they feel, what they offer to the world, their identities, their language, their flaws, their intelligence, their kindness; these factors are often greatly impacted by appearance, but beauty is more to do with the mind than what the eye envisions.

“Society has an issue with it if it’s pointing out flaws that they see in themselves as well. If you see something that you really admire in someone else, you feel self-conscious about it yourself in some way.”

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Kendall Jenner has opened up to Allure about her self-esteem issues surrounding her acne and skincare routine since she was 14-years-old.

She only revealed to the world last month that she is a long-time sufferer of the skin condition which plagues mainly young teens around the world.

Taking to Instagram back in January, she wrote to her fans; "While there are much bigger problems happening in the world, suffering from acne for me was debilitating. It’s something that I’ve dealt with since I was a young teen and has caused me to feel anxious, helpless and insecure."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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She continued; "As humans, I don’t think we share our insecurities enough because we live in a time where being “perfect” is the standard. We curate our life online and pick the pretty moments to post. I’d like to show a younger generation that not everything is perfect."

Jenner's goal is to create a conversation surrounding image and insecurity; "I didn’t think I’d see the day where I would feel confident posting a makeup free picture. My goal is to open up a dialogue around skin positivity.

Now, she has stated that the online haters as well as her acne has made her cry for days in the past. We've all had a bit of a sob when a massive spot surfaces on the exact day you have an important event on, it's so cruel.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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She revealed more about her young life to Allure;

"I've always struggled with a bit of acne since I was around 14. It killed a lot of self-esteem and I had to really work past that." She is also a person who detests when her pimples are pointed out to her, as we all are.

A break-out at the Golden Globes caused her endless stress, saying, "I was feeling good about myself, and then when people say mean things I'm like, 'I know I have a zit. I know I'm breaking out. You guys don't have to keep pointing it out. I obviously see that, but let me live.'"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kendall (@kendalljenner) on

Those people are legit the worst. Rude, much?

She admitted; 

"I have cried endlessly for days because of things people have said to me, and I've had to become stronger through it. I mean, don't get me wrong: I am not superhuman. I definitely feel, and the things people say online are very hurtful."

We're happy for her that she's found a great skincare routine that works for her, and is starting the conversation. Young women are under such pressure to look picture perfect 24 hours a day.

Feature image: StyleCaster

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Plastic surgery appears to be embedded in celebrity culture, especially among the infamous Kardashian family, with procedures such as lip injections, nose jobs, hip and bum implants, and boob jobs seemingly becoming the norm.

What has just come to our undivided attention however, is the rise of a new strange trend involving… wait for it… NIPPLE IMPLANTS. 

A recent New York Post video which involves a plastic surgeon explaining the rise of 'designer nipples' has come to light, and we're so shaken.

The video features an anonymous 28-year-old patient who is sitting in plastic surgeon Norman Rowe's exam room. The woman explains that she aspires to have nipples like Kendall Jenners:

"I love Kendall Jenner, and I love that she just doesn't wear a bra. You can't see her nipples, but you can see the pointiness."

"I think there's something really sexy and feminine about it," she says, lamenting the fact that her nipples never get hard.

"I think it would be really cool to just have protruding nipples all the time," continues. Rowe uses a hyaluronic acid-based filler to add volume to the nipples and to make sure that they can be seen through the woman's clothes.

Hydraulic acid fillers start at about $700 in price and usually last roughly two years. Rowe told Allure that cosmetic nipple procedures have been occurring for years;

"It recently became popular with patients desiring nipples like their favourite reality stars," he says. 

Patients also ask for "smaller areoles, smaller nipples, larger areoles, larger nipples, a change in colour or change in the shape of the areola, or any combination thereof," he says.

Darren M. Smith, another NYC plastic surgeon, prefers a different approach;

"I would generally guide patients towards a biocompatible implant-based solution as we have more control over this kind of procedure given the delicate nature of the surrounding anatomy,"

"I would exercise great caution before injecting fillers into the nipple as the risk of damaging these structures is real."

"Filler could clog milk ducts or inhibit blood supply to the nipple which could interfere with breastfeeding, sensation, or even damage the nipple itself."

Rowe, however, claims that the only risks involved are "getting too many compliments." Would you try it?

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We're getting SERIOUSLY excited about 2019, for the sole reason that Lady Gaga is potentially getting her own cosmetics line. Ready? We were born for this, just GIVE US THE GOODS.

The Blast is reporting and the U.S. Patent and Trademark office has confirmed that the pop diva and all-round superstar has taken out a trademark for the cosmetics line Haus Beauty.

The Joanne singer's company, Ate My Heart Inc., appear to be gearing up for a major launch that could legit change our mediocre lives for the better.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lady Gaga (@ladygaga) on

Haus Beauty will allegedly sell products such as cheek blushers, bronzers, foundation, lipstick, lip glosses, brow accoutrements and eyeshadows.

There could even be skincare goodies such as moisturisers, hand-creams, sun-creams, self-tanners and body scrubs. Dear God, let this be the TRUTH.

2018 was Lady Gaga's year, with her starring role in A Star is Born possibly earning her a Oscar nod, Joanne gaining multiple Grammy nominations and her Las Vegas residency ENIGMA opening with a bang and gaining rave reviews.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lady Gaga (@ladygaga) on

The Ate My Heart Inc. trademark is possibly coming after watching the incredible success of Rihanna's Fenty Beauty cosmetic and lingerie business

Lady Gaga has been dropping numerous hints on her Instagram, and more hashtags regarding Haus Beauty.

2019 is going to be another huge year for the unbelievably talented woman, we can't wait to see what she achieves.

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When we think Kim Kardashian, the first thing that springs to mind is probably her reality TV empire, makeup collection and enviable curves.

Her feminist ideology probably isn't the first thing that comes to mind, but the reality TV queen has opened up about her feelings regarding gender equality. 

Speaking to Allure, Kim outlined her feminist stance. 

'I don’t really live by society’s ideals, so what I would hope is just that women are equal, in every way,' she told the beauty bible.

'Whether it’s equal pay, equal rights, I just feel like women should have the same rights as men.'

Kim pointedly said that she feels that women should have the right to do what they wish without shame or stigma. 

 

A post shared by Allure Magazine (@allure) on

'I definitely think that women should just have the rights of what they do with their bodies and I think that’s really frustrating when certain rights are being taken away.'

'I feel like we’re just moving backwards when we’ve come so far.'

Kim has previously been shamed online for her risque selfies, and for her original claim to fame – a sex tape with  former partner. 

She went on to say that she will also teach North and Saint the same life lessons, from how to throw a party to how to keep a home. 

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It may look like Kendall Jenner's transition from being the Kardashians' little sister to becoming a world-famous catwalk model was a smooth one, but there have been a few bumps along the road.

The 19-year-old graces the cover of Allure's March issue, looking like a true Hollywood starlet with dark brown pin curls and bold eyeliner. Speaking to the magazine about her family and her rise to success, Kendall said she made the decision to distance herself from the Kardashian-Jenner clan when launching her modelling career, in order to make a name for herself without their help.

"I wanted it to be like, ‘OK, this is [Kendall's] thing—and she's taking it seriously," said the teen, who goes only by her first name within the modelling industry.

Speaking about her first venture down the catwalk, Kendall explained why she asked her family – in particular big sister Kim Kardashian- not to attend. "As selfish as this sounds, I wanted the attention to be on me for five seconds rather than my family. If they were sitting front row, it would have been all about, ‘Oh, Kim goes to Kendall's first fashion show!'"

Kendall's mum Kris and sisters Kylie, Khloé, Kim and Kourtney have since attended many of Kendall's shows, but the model was keen to make a name for herself before bringing them into the equation. "I didn't need it to be a family affair, " she said.

Despite coming from such a high-profile family, Kendall says she doesn't regret growing up in front of the KUWTK cameras. "It started so early that it's the only thing I can remember," she told the magazine. "Kylie and I had to grow up in front of people, and it was hard sometimes…but it was never a negative thing."

Never forget where you came from, Kendall!

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Eek, Lauren Conrad is not happy – and it’s not hard to see why!

Allure magazine featured an article called ‘Typecasting’ in which they decided which celeb would fill the perfect character in a movie.

Lauren is labelled as the ‘basic’ in the article, which Know Your Meme describe as: “an individual who displays cliché, conformist or otherwise predictable character trait.”

The reality TV star turned entrepreneur was clearly less than impressed at the label given to her by Allure, taking to her Twitter and writing: “I definitely just got called a basic b*tch! Haha! Sausage curls!? Really @Allure_magazine?”

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Rachel McAdam’s has posed make-up free for the cover of Allure’s August issue.

The star looks amazing without any help from mascara, eyeliner, lipstick – or any of the things we instinctively reach to each morning before leaving the house.

It was a strange coincidence that the beautiful cover came out the same day it was announced that Eva Mendez and Ryan Gosling, Rachel’s ex, were expecting a baby together.  And we really can’t believe that it’s been ten years since The Notebook and Rachel still looks the EXACT same.

We need to know her secret!

allure

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So that’s how she does it!

Victoria Beckham has revealed to Allure magazine that she runs at 6.00 am every morning for four miles. Now that is dedication!

The designer also spoke about speculation she had a boob job in the past, finally revealing: “I don’t have them anymore. I may have purchased them.”

Speaking about her husband, David, Victoria only had great things to say fourteen years into their relationship: “He’s a fantastic father. He’s incredibly talented, a wonderful husband.”

We’re not sure what it is but Victoria is becoming more likeable as the days go by. Take notes, Gwyneth.

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