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He might be an Oscar-nominated actor with a string of model girlfriends these days, but rewind ten years and Michael Fassbender wasn't quite so widely known.

Two years before 300 and four before Hunger, the Kerry native was making a name for himself as "the fella who jumped into the sea" in a VERY well-known Guinness ad.

It's been 11 years since the ad was released on Irish TV, but it popped up on Reddit this week and gave us all a serious dose of nostalgia.

In case you don't recall Michael's Guinness debut, he has an argument with his bestie and decides he needs to make his way to New York to say he's sorry (and buy him a round).

The Cliffs of Moher, Times Square and even that road ball sculpture on the Naas Rd all feature, set to the soundtrack of that oh-so Irish pop song, Mic Christopher's Heyday.

Watch it and prepare to feel a lot of love for Ireland and its most attractive export… we're talking about Guinness, of course.

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Ireland is known as the land of Guinness, but vegans and vegetarians haven't been able to drink our adored black stuff due to the way the drink has been filtered. 

Until now, that is.

According to The Times, Guinness will become vegan-friendly due to changes in it's filtering process. 

The news comes after a Guinness spokesperson revealed this week that the company will stop using isinglass, a by-product of the fishing industry, for filtering.

The news has been welcomed with open arms by vegans all around the world and by 2016, Guinness will be totally vegan. Hurrah!

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Countless numbers of Irish women might disagree – but research has now revealed that men are, in fact, BETTER in bed after taking a few pints of the black stuff.

Yes, in her recently published book, The Married Sex Solution: A Realistic Guide To Saving Your Sex Life, Dr Kat Van Kirk highlights the four different ways beer-drinking guys benefit when it comes to getting busy in between the sheets.

And coming in for particular praise are dark beers such as Guinness.

Why? Because, explains Dr Kirk and as reported by askmen.com, the high amounts of iron contained in stout increases the amount of blood circulation to the penis. This in turn can then boost a man’s libido and lead to longer, more intense erections.

That's not all, however. No siree. Dr Kirk, a clinical sexologist and marriage and family therapist, also explains that beer ultimately supplies your body with plenty of phytoestrogens which are scientifically proven to delay orgasm.

Meanwhile, Italian researchers have found that daily beer drinkers have more stamina than their sober counterparts — and are 31 percent less likely to have heart disease, heart attacks or strokes (nope, we're not questioning it either).

Finally, Guinness is especially rich in probiotics and B vitamins, which are excellent for digestive health (because nothing says 'mood kill' like a dodgy tum). This also means "you won’t feel sluggish during sex," Dr Kirk adds.

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We've only just recovered from the announcement that personalised Nutella jars are now available in Dublin – when yet more chocolatey, hazelnutty, sugary news comes our way – this time from Milan.

Yes, some 60 French and Italian chefs have now created a Guinness World Record-breaking baguette – which stretches to an astonishing 120-metres.

Better still, once the record had been authenticated, it was sliced, diced and smeared with lots of lovely Nutella – being then passed around to the waiting crowd of hungry observers. 

"It's very difficult to do a big baguette because we are outside, you know, the temperature, it's cold and we are outside so for the dough it's not easy," said Dominique Anract, one of the bakers and owner of the La Pompadour bakery in Paris.

The Italian city is currently hosting the six-month long Expo 2015 – a world fair that Michael D Higgins visited back in June as part of an official three-day tour of Italy. 

It was at least the fourth world record declared during the Expo, which closes October 31. Further world bests include the longest pizza, which came in at an astonishing 1.6km.

The talented bakers worked for nearly seven hours on Sunday to bake the impressive baguette. Kneading at a rate of 20metres an hour, a specially designed portable oven was also constructed on site for the task.

 

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Newbridge Silverware have launched their new collaboration with iconic Irish brand GUINNESS and it is a stunning collection of rose-gold and silver-plated jewellery. 

Each piece is inspired by both brands resulting in gorgeous pieces that are full of beauty and history. 

S! TV presenter Lisa Kavanagh headed along to the launch of the collection to learn more, chatting to Newbridge Silverware's Marie Brennan and stylist Roxanne Parker about the thinking and inspiration behind the collection and pieces. 

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Two of Ireland’s most iconic brands have teamed up for a seriously stunning collection of jewellery, homeware and gifts.

Guinness and Newbridge Silverware have put their unique Irish qualities into a brand new design collection, including the inspired ‘1759’ collection, signifying the date Arthur Guinness signed the lease at the iconic home of Guinness, St. James' Gate in Dublin.

Every piece of the delicate rose-gold plated and silver-plated pieces in the collection have the special date engrained onto them, instilling the unique Guinness element into the pieces.

Each watch also has a harp at the 17th and 59th minute – what an amazing touch! Also featured in the jewellery pieces are hops flowers – the flower of the plant that is used in the production of Guinness.

Not only are the pieces beautiful, they are also very affordable with prices starting at only €35.00. Meaning not only can we pick up the perfect Mother's Day gift for next month but we can also buy ourselves a little something too…

Irish rugby legend, Rob Kearney, is the face of the home and menswear collection for the exciting collaboration, saying:

 “I am delighted to be working with Newbridge Silverware on their latest collaboration with Guinness. It is a great privilege to be associated with Newbridge Silverware as a distinctly iconic brand and to help launch the collection which represents heritage, style and exquisite craftsmanship.”

We agree with you there Rob and we cannot wait to get our hands on this amazing new collection that represents Irish culture perfectly. 

Check out the Newbridge Silverware website to shop the collection in full. 

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If you felt a bit sick even reading that, you are not alone.

Always one for experimenting with flavours, Starbucks has launched a new Dark Barrel Latte inspired by Irish stout such as Guinness.

Starbucks describe the new latte as a “blend of espresso, and chocolatey stout flavoured sauce and freshly steamed milk, topped with whipped cream and dark caramel drizzle.”

It's also available as a Frappuccino, but if you want something cold that tastes like Guinness, you could always, you know, drink some Guinness.

It's currently only available at a few locations in the US while they test its popularity, and the reaction on Twitter has been… mixed.

It looks like the Guinness Latte is a contender to be the next Marmite.

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Well, it looks like September will be no craic at all this year, as Guinness have announced that they have cancelled Arthur’s Day.

They say they haven’t given in to the pressures to abandon the day because of the excessive drinking it encourages, instead going with the line that they just needed a change.

Sure, Guinness. We believe you. Though the good news is that they’ve started a new music promotion programme called Guinness Amplify which will support new bands. It’ll give bands the opportunity to perform in pubs over five weekends, beginning September 11-14 in Leinster and moving to Ulster (September 18-21), Connacht (25-28), Munster (October 2-5) and Dublin (October 9-12).

There’ll be workshops, studio days, surprise shows by major acts and the chance for new artists “to share a stage with some of the biggest names in music”.

What do you think? Will Guinness Amplify make up for the lack of Arthur’s Day?

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While we’ve seen our fair shares of viral proposals, Laurence certainly set the bar high with his unique proposal to his girlfriend Rebecca.

Laurence was spotted popping the question to Rebecca with a pint of Guinness at Temple Bar on Monday. But this was no normal pint, as he had the special glass customised with his other half’s name as well as the big question itself.

Staff at Temple Bar have been sharing the happy moment on Facebook and Twitter: “We at The Temple Bar would like to congratulate Laurence and Rebecca on their recent engagement and wish them all the best for the future. The best proposal idea we’ve ever witnessed.”

Congrats to the happy couple, we can’t wait to see what they have in store for the big day!

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