Even if we have been pronouncing it wrong all this time (oopsies), here at SHEmazing! Towers we're mega-fans of the chocolatey, hazelnutty, sugary spread that is Nutella.
In fact, we had long-ago assumed that it couldn't really get any better.
How very wrong we were: because now Nutella has just upped its game… and we're deliciously excited.
Yes, from this Friday, Brown Thomas Dublin will be offering an exclusive personalisation service which allows you to brandish the otherwise humble jar.
Never know what to get your friends and family for Christmas? Well sit back and relax; it may only be October, but you're already sorted – because it will be tubs of Nutella all round this festive season.
Brown Thomas is calling it the "ultimate stocking filler". Pish-posh, we say! These will be given pride of place under the tree (albeit away from the radiator), because it's unlikely that any other gift will top them. Ever.
You have up to nine characters to play with (fair play Alexander and Aoibheann, you just make it – better luck next time, Christopher and Blaithnaid) and can avail of the service in the Grafton Street store's Living Floor on Level 3.
Individual personalised jars are priced at €5.50, while there is also the option to purchase a personalised jar in a presentation box for €7.50.
The Nutella personalisation service is available exclusively at Brown Thomas Dublin from Friday October 16 onwards.