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Dublin Fashion Festival

We like to think of ourselves as a fashion forward kinda bunch (largely because we are). 

But there are other matters to consider when it comes to being decked out in our finest attire for an evening on the town. Namely: the time it takes to walk to the bus-stop; the prospect of hitting the chipper in the early hours, and whether it's proper raining or there's only a light drizzle. 

Other factors of important consideration include: the presence of cobblestones, the height of your date, and whether it's a bloaty kinda-day

So while we'd only LOVE to go all Alexa-Chung-with-a-Kendall-Jenner-twist on our weekend get-up, having a bit of good old-fashioned cop-on is key. 

We're not alone in our outlook either. A Dublin Fashion Festival survey today confirmed that six out of every ten Irish lassies dress for comfort and/or the weather.

What the report also discovered? Nine out of ten of us are more confident when we wear clothes we feel good in, and a third of us are influenced by what celebrities wear (one Lady Gaga meat dress, please).

That and we make d'lads work for our affections: 66 percent of men dress to impress their other halves, compared to 59 percent of ladies.

The findings were released to coincide with the announcement that Galaxy chocolate (delish) is sponsoring this year's fashion festival. It's a collaboration which is going to make the event – now in its seventh year – even bigger and better for 2016.

The Dublin Fashion Festival takes place from September 6-11 and you can find out more here or on the Facebook page. The hashtags to look out for are #GalaxyStyle, and #DublinFashion.


It was really a breakfast to remember!

This morning the Dublin #fashpack enjoyed an early morning breakfast, all made up by model-turned-chef Roz Purcell.  

Roz and Naked were delighted to announce this morning that the glamorous model has taken on the role as Brand Ambassador for the company. 

As well as Ms. Purcell's new and exciting role, Naked also introduced us to their all-new Coconut Water. 

The new product is the official drink of Dublin Fashion Festival which launched last night and runs until Sunday 13th September. 

Speaking of her involvement with Naked Coconut Water and Dublin Fashion Festival, Roz says, "I have long been a fan of the Naked range of drinks."

"Naked Coconut Water is 100 percent coconut water with no added sugar. It's a good source of potassium and comes in a handy carton that makes it a great replenishment for people on the go."

And Roz will be drinking the refreshment all through the week as it will sure be a busy one for her!

"Being involved in Dublin Fashion Festival, as Naked Coconut Water's brand ambassador, is the perfect opportunity for me to be involved in two of my favourite interests at the one time; health and fashion."

Dublin Fashion Festival Marketing Director, Clyde Carroll added, "We are delighted to have Naked Coconut Water and Roz Purcell involved in this year's festival."

"Naked Coconut water is the perfect choice as the official drink of the festival."

Drurys Buildings was filled to the brim with glorious fashion, delicious food and style experts. Sure what better way to spend a Tuesday morning?!

Roz, along with fashion industry experts, Jules Fallon and Irene O'Brien, hosted the morning event as they discussed the world of fashion and growing health trends which are changing the industry for the better! 

Now, models all over the world are aware of the consequences of lousy and careless dieting. 

They eat healthily, exercise regularly and enjoy an active life, which is what the exclusive morning wanted to promote. 


Here at SHEmazing HQ, we are really looking forward to Dublin Fashion Festival – but this collaboration news has got us SO excited!

Yesterday it was announced that Dublin Town and Luas are coming together for a very fabulous collaboration.

Introducing the #GLAMTRAM.

On Friday 11th September from 1 – 3pm, the city's most stylish transport provider, Luas will host an exciting new event for it's passengers. 

To celebrate Dublin Fashion Festival, hop on the Luas at St. Stephen's Green where a stationary tram will be transformed into your one-stop glam tram.

Yep, you heard right!

Guests will enjoy an afternoon of FREE mini-makeovers courtesy of Boots No.7 and Tony and Guy along with scrumptious treats and mocktails thanks to Mao and TGI Fridays.

And if that wasn't enough, Luas will be on the look-out for the most fashionably dressed passengers throughout the week of the festival. The Style Spotter competition will be offering prizes including One4All vouchers and €50 Leap cards. 

Speaking about this year’s #GlamTram activity, Clyde Carroll, Director of Marketing for DublinTown, and Festival Director, said: "We are delighted to be teaming up with Luas for this year’s Dublin Fashion Festival!"

"The festival is a celebration of all that Dublin City has to offer in the style stakes and what better way to arrive to Dublin Town in style other than with the city’s most fashionable transport provider, Luas!"

"Each year the festival gets bigger and more exciting than the last and we are delighted to be celebrating the first ever week-long festival with exciting activity such as the Luas #GlamTram, proving Dublin’s style stature amidst the ranks of the world’s fashion capitals.”



SHEmazing TV's Cat Grant got up close and personal with the stars at Wednesday's Dublin Fashion Festival launch.

Now, we have ALL the detail you need to know about the week-long event, which takes place from September 7.

We first chat to DFF director, Clyde Grant. He explains how the festival has grown over the last six years – AND he has some insider gossip too.

We then speak to designer Clare Garvey, who tells us about her new clothing line Cradle, as well as what she wants to achieve from the festival.

Take a look at the video to find out more!


We popped along to the launch of Dublin Fashion Festival last night… and it was fabulous!

With fashion and food – not to mention a few famous faces – in plentiful supply, the event was suitably stylish. 

Taking place in the spectacular City Hall in Dublin's city centre, the venue had been decorated with stunningly bright pink lights, pink banners and even art installations from Balla Ban Art. Actually, we reckon the City Hall never looked so on-trend.

We were initially greeted by some very lovely air hostesses from City Jet – and the used their expertise to show us the way into the main area where we also enjoyed some tasty canapes from San Lorenzo's on George's street.

The new face of the festival, Pippa O'Connor (whom we also exclusively interviewed yesterday) then addressed the crowd, telling us all about the week-long festival and her excitement to be the new face of the DFF.

Pippa wore a gorgeous black fitted jumpsuit from Arnotts for the occasion. 

The subsequent fashion show showcased all of Dublin's biggest retailers from Brown Thomas to Arnotts, H&M and Forever 21 and also gave us major trend alerts to get us ready for the season ahead. 

Dublin Fashion Festival will take place this year from the September 7 to 13. It is the first time Dublin will be holding a week long event (previous instalments have been shorter) so you can expect everything to be bigger and better for 2015. 

There will be more than 250 retailers, restaurants, bars and hotels taking part and daily fashion shows will also be taking place.

We are going to see oh-so cool catwalks on Grafton Street and Henry Street, night-time runway shows, workshops, make up master-classes and more. 

The Young Designer Of The Year award will also be taking place – a recognition of the creme de la creme of young design talent in this country.

And if last year's winner, Ciaran Gormley, is anything to go by, it's going to be a tough competition – but we can't wait to see who comes out on top. 


For Pippa O’Connor, whose mother Louise died unexpectedly last October, one of her favourite memories is going into Dublin city centre from their home in Kildare for a stroll and a look around the shops together.

“Soaking up that atmosphere and surrounding yourself with all the activity that the city brings was always a highlight for me,” she explains from a plush suite at the Westbury hotel off Grafton Street, where she is in conversation with SHEmazing! for the launch of the Dublin Fashion Festival.

“Dublin holds its own versus the likes of New York, London, Milan or Paris,” she adds.

“I’ve travelled to lots of interesting places as a model – I’ve done the whole back-packing around south-east Asia in my early 20s thing – I’ve seen different places and how men and women dress differently in different parts of the world.

"And Dublin is as good as it gets when it comes to fashion.”

It’s high praise indeed from a woman whose styling knowledge and skills are currently in hot demand: her Pippa’s Fashion Factory events regularly attract hundreds of women, all eager to lap up the 30-year-old’s insider knowledge, top tips and expertise.

That and she scooped the Most Stylist title at this year's VIP Style Awards.

Not that such know-how necessarily came easily: Ms O’Connor says she made her fair share of fashion mishaps over the years.

“I’ve been modelling for more than a decade,” she explains, “so there are plenty of dire photographs of me knocking around online.

“In fact, whatever you do, don’t Google ‘Pippa O’Connor 2005’ or you’ll be met with some fairly horrific sights,” she laughs. “I’ve made all the usual errors: too short, too shiny, too much tan, too much makeup, bad hair extensions – the works.”

In fact, and now sporting sexy shoulder-length blonde waves, she reckons extensions are the average young Irish woman’s worst faux pas.

“I don’t mind hair extensions per say for volume or fullness or whatever,” she explains, “but that very OTT look, with mermaid curls down to your bum? No thanks – it’s a very dated look if nothing else."

Otherwise she reckons that finding clothes that fit well, and dressing for your own body shape goes a long way.

“If your bra doesn’t fit – that knocks off the rest of the outfit. So get your boobs measured!"


Ladies!! When you don't wanna wash your hair and it's needs a lift ….try this…

A photo posted by Pippa O'Connor Ormond (@pipsy_pie) on

The Dublin Fashion Festival, of which Pippa is the face of for 2015, is now in its sixth year. 

Taking place from Monday September 7 until Sunday September 13, it involves more than 200 retailers, restaurants, bars and hotels – all of which are coming together to create one of the city centre’s liveliest events.

Previous famous faces to front the festival include Laura Whitmore, Angela Scanlon and Amanda Byram.

“I remember seeing Laura and Angela getting involved in the Dublin Fashion Festival in previous years and thinking ‘oh I’d love to do that some day,’ so I’m genuinely ecstatic to be on board,” she explains.

“The shops in Dublin are brilliant – I was trying to source a piece recently in London and in the end I found it on my doorstep in Dublin. It was here all along! But that just proves that although it’s a small city – it packs a lot of fashion punch.

“We were launching the Fashion Festival earlier today around the Castle Market area and there is such a wealth of hidden-gem shops there. George’s Street Arcade is brilliant – one of the DFF’s events is a show there which I just can’t wait to see.”

Pippa recently returned from a trip away to California with her husband, TV presenter Brian Ormond, and toddler son Ollie. And she admits to being really taken with the area.

“We were in Calabasas – where all the Kardashians and Jenners live – and wow, is it amazing!” she says. “I would definitely love to live over there at some point, but I’d have to move for the right gig or opportunity.

"I won’t just be booking myself on the next flight without a firm poa.”

And why would she – her Fashion Factory events continue to go from strength to strength, while her hugely popular website, Pippa.ie, attracts hoards of women looking for styling and beauty advice.

This summer, she also released her first product – Pippa’s Palette – a massively successful collection of nude eyeshadows.

She's hopeful though that bigger and better is still to come.


It's full steam ahead #pippasfashionfactory #lyrathestatehotel

A photo posted by Pippa O'Connor Ormond (@pipsy_pie) on

“I have some very specific projects in the pipelines – it’s all within fashion – and I can’t wait to pursue it all. And my attitude is, ‘if you don’t try you don’t know’. If I don’t give these things a go, someone else will."

Indeed, Pippa hints that she’s already turned her hand to designing. “Yes, I sketch out ideas for clothing and accessories – my mind has worked like that for years.

"I’m always thinking of something new, or a new look or a new way of presenting a current trend.

"It’s a passion of mine definitely.”

In the meantime, she’ll be kept busy with the Dublin Fashion Festival – as part of the event she'll also present a live fashion show on Friday September 11 – not to mention absorbing the sights and sounds of her favourite city.

“I feel like Dublin’s come back into it’s own after the recession," Pippa states. "There’s a bit of bounce back now; it’s beginning to feel like its old self again.

“Just hopefully with fewer hair extensions!” she adds with a smile.

For more information and the latest news, including fashion shows, in-store events and booking information visit Dublin Fashion Festival’s website or their Facebook page. They're also on Twitter @DublinFashion, and Instagram @DublinFashion_



Our new daily Fashion TV show 'The Style Show' delivers your daily dose of fabulous fashion! In today's segment, "Style Scout", our fashion reporter Ciara O' Doherty takes you behind the scenes at the Dublin Fashion Festival's Creative Quarter Fashion show, getting you all the gossip form the organiser himself! Watch the video above to get the lowdown.
Ciara O' Doherty reports.

Our new daily Fashion TV show 'The Style Show' delivers your daily dose of fabulous fashion!  Today's segment, "Fashion Report" brings you your weekly round-up of all things style and we're looking at Kate and Cara joining forces for Burberry, the latest campaign video for Warehouse, and we've got the top street style trends spotted at New York Fashion Week! 

As always, Ciara O' Doherty will be giving you a bite-sized fix of all the latest fashion news and gossip. So sit back, relax, and enjoy the latest installment of The Fashion Report, as part of our weekly Style Show!


The next part of our shiny new weekly entertainment show S! TV Snapshot is here!

The Line-Up takes a look across Ireland and picks the best events you won't want to miss out on.

This week our entertainment reporter Niamh Geaney talks how to find a man at the Lisdoonvarna Matchmaking Festival, soap box derby racing at The Knights of Westfest and Dublin's Luas being transformed into a runway! All that and much more.

We’ll be back tomorrow with our movie show, enjoy!



Are you interested in fashion and events? Well the Dublin Fashion Festival has the perfect position for you.

The fashion festival is looking for volunteers to help with the event, which runs from September 4th – 7th.

Volunteers will be provided with a crew pass to the festival, a Dublin Fashion Festival crew shirt, info-pack as well amazing hands-on experience.

To apply for the volunteer position you will need to

  • Be 16 or over on the date of arrival.
  • Be available to work between the hours of 10:30am – 11:00pm September 4th – 7th (exact shifts TBC)
  • Be available to attend a training session prior to the event (date TBC)
  • Possess a positive and professional attitude
  • Hospitality experience would be an advantage but is not essential as training will be given
  • Training for this role is provided to bring volunteers up to speed with the event and our code of conduct.
  • Wear a Dublin Fashion Festival crew pass and crew top whilst working.
  • Produce documents to prove your right to work / volunteer in Ireland if asked

If your profile fits the above, e-mail your most up to date CV to amanda@dublintown.ie  Applications need to be submitted by August 8th.