Here at SHEmazing HQ, we are really looking forward to Dublin Fashion Festival – but this collaboration news has got us SO excited!

Yesterday it was announced that Dublin Town and Luas are coming together for a very fabulous collaboration.

Introducing the #GLAMTRAM.

On Friday 11th September from 1 – 3pm, the city's most stylish transport provider, Luas will host an exciting new event for it's passengers. 

To celebrate Dublin Fashion Festival, hop on the Luas at St. Stephen's Green where a stationary tram will be transformed into your one-stop glam tram.

Yep, you heard right!

Guests will enjoy an afternoon of FREE mini-makeovers courtesy of Boots No.7 and Tony and Guy along with scrumptious treats and mocktails thanks to Mao and TGI Fridays.

And if that wasn't enough, Luas will be on the look-out for the most fashionably dressed passengers throughout the week of the festival. The Style Spotter competition will be offering prizes including One4All vouchers and €50 Leap cards. 

Speaking about this year’s #GlamTram activity, Clyde Carroll, Director of Marketing for DublinTown, and Festival Director, said: "We are delighted to be teaming up with Luas for this year’s Dublin Fashion Festival!"

"The festival is a celebration of all that Dublin City has to offer in the style stakes and what better way to arrive to Dublin Town in style other than with the city’s most fashionable transport provider, Luas!"

"Each year the festival gets bigger and more exciting than the last and we are delighted to be celebrating the first ever week-long festival with exciting activity such as the Luas #GlamTram, proving Dublin’s style stature amidst the ranks of the world’s fashion capitals.”