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top 10


The Irish influencing industry has been marred by criticism in recent mon th, but despite the criticism of the industry as a whole, hardworking and authentic bloggers and social media gurus deserve recognition for their cultivated following. 

SERMO have revealed the Top 10 globally recognised Irish influencers, and theres definitely some familiar faces on this list. 

Along with the 10, they also revealed their two most promising up-and-comers – Jodie Wood and Niamh O'Sullivan.

Here's who made the official list:

Suzanne Jackson


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Pippa O’Connor/Ormond


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Roz Purcell


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Joanne Larby (MakeUp Fairy)


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Erika Fox (Retro Flame)



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Lauren Arthurs


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James Kavanagh


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Louise Cooney


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Lorna Weightman



So, Castlepalooza is mere hours away, and you know what that means – it's time to clean off those wellies and prepare for one of the most exciting weekends on the Irish festival calendar.

And while every festival provides it's own unique charm and character, it seems like no matter which one you attend, you always seem to run into the same types of people.

Keep a look out for these 10 festival-goers over the weekend.

1. That random guy who sat behind you in Fifth Year maths

Remember Shane? That quiet guy you had honestly forgotten existed?

Well, he's here. Only now he's rocking a baja hoodie and a fairly questionable look in his eye. 


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2. A celebrity in their natural habitat

Hozier, that you? Looking splendid in that pac-a-mac as always. 

Photo – Aoife Walsh twitter 

3. The one who can't find their friends

It's five o'clock in the morning and you're finally about to doze off, when you hear the dreaded sound of your tent door opening.

"Hey, do I live here?"

"NO! – Get out and never come back."

4. The out-of-place couple

Amongst the chaos of the main stage you'll always find one couple standing in a loving embrace as Paolo Nutini plays 'their song'. 

Not the time or the place guys. 

5. The embarrassing dad 

Reliving the days of his youth, but now with added cringey dance moves. 

6. The annoyingly tall person 


You know who you are. 

7. The one who takes 'festival fashion' to new extremes 

Glitter in places it definitely shouldn't be. 


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8. The awkward work acquaintance 

Oh God, is that Kevin from accounts? 

Don't make eye contact. 

9. The girl who's only dying to get on someone's shoulders 

OK. We get it, you're small and you want to see the stage. 

But please spare a thought for all the poor souls that have suffered a wellie in the face. 

10. The one who only came for the music

They'll miss out on all the campsite fun, but they'll claim it's worth it just to see that 'mind blowing' headline set.  

So, if you are heading to Castlepalooza this weekend, why not see how many of these you can spot? 

For more information and stage times click here. 




Ladies, it's mere hours (squeee!) until the whistle will be blown to officially kick off the Halloween Bank Holiday weekend.

But if you've yet to nab yourself a ticket to an event this weekend, don't panic and suddenly resign yourself to a night of trick or treating.

Dublin has truly outdone itself this year, with countless events and attractions lending an air of the surreal to our capital city.

And here, ladies, are the absolute best.

1. Stokerland

Open to the public on Saturday and Sunday, this family-friendly theme park will give you the opportunity to experience Halloween through the eyes of a child in the 1800s.

2. The Nightmare Realm

Touted as Ireland’s most terrifying scare house, The Nightmare Realm in the RDS will be accepting Ireland's bravest visitors until well into next week.

3. Bleedin’ Deadly 

This incredible event kicking off tomorrow night is your chance to immerse yourself in freak show culture, and is PERFECT for you if your Halloween is more about the freak than the creep.

4. Urban Legends

Taking place in Smithfield Square at 7pm this October 31, this event will walk you through some of your capital city's most infamous characters…

5. Prohibition: The Beautiful and the Damned

Inject a little ghoulish sophistication into this year’s festivities by donning a flapper dress, downing a gin punch and dancing your soul out to a mix of vintage and electro swing DJ at the Irish Museum of Modern Art on Saturday October 29.

6. Macnas Parade

Taking to the streets to celebrate the eerie wonder that is Halloween, Macnas, the world-renowned pioneers of imagination and invention, will be parading through Dublin’s Moore St and Henry St on October 31, and you have the chance to see it!

7. Mother Stoker's Sickly Stories

Taking place on Friday October 28 in North Great Georges Street, the Pygmankenstein Theatre Company and The Gremlin will introduce three writers who will lead you through the life of Bram Stoker – the Dubliner behind Dracula.

8. Monster Season

Kicking off tomorrow night, the Lighthouse Cinema will be showing a series of classic monster movies – and they do, as always, encourage more than a little fancy dress.

9. Wild Spirit

If you're more into the spiritual side of Halloween, then you need to get involved with Wild Spirit – a yoga-focussed, music-fuelled, foodie event celebrating one of the most atmospheric times of the year.

And finally…

10. Halloween Haunted Spooktacular Event

OK, you're going to have to let us away on this one because it's actually in Meath, but you'd hate us for not flagging it!

Put yourself at the mercy of the people behind Ireland’s largest scare attraction by making your way through the Haunted Corn Maze before trying to make it out The Laboratory alive…




Navigating your 20’s is no easy feat. We’re expected to launch a career, snag the man of our dreams and set off on a globe-trotting adventure on a shoestring budget – but how, when, why?!

Fear not – there are tons of wise words to guide you through – so turn off the telly and get reading!

1. Bad Behavior by Mary Gaitskill
Gaitskill’s now-legendary début collection, full of longing, weird sex, dislocation and disillusionment, reminds us that no matter how damaged we may find ourselves, we are not alone.

2. To the Lighthouse by Virginia Woolf
Woolf  is a universally beloved female author and this is her beautiful masterpiece. The book is layered with cool symbolism so you’ll get more out of it, every time you pick it up.

3.  Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg
Facebook COO and female billionaire Sheryl Sandberg studies what holds women back from reaching the top and puts forward some compelling solutions for women to succeed at work.

4.  Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan
Media guru and Emmy Award-winning writer Bill McGowan gives you the knowledge you need to get your message across and avoid falling into communication traps. It’s no wonder why this guru coaches people from Eli Manning to Kelly Clarkson!

5. White Teeth by Zadie Smith
Smith’s witty, epic début takes on race, gender, class, immigration, middle age, suicide, faith and everything in between. It’s also super fun!

6. The Promise of a Pencil by Adam Braun
You cannot read this book and look at your life the same way. The author captures the restless voice within every 20-something and explains how to craft your life into a story worth telling. Gripping!

7. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey
An inspiring book praised by presidents and CEOs everywhere, Stephen Covey’s bestseller will help you strike that tricky work/life balance.

8. The Unbearable Lightness of Being by Milan Kundera
Telling the story of a woman in love with a man torn between her and his mistress, the novel traces the events and decisions that the characters build their lives around.

9. How to Cook Everything by Mark Bittman
For when you’ve exhausted every take-out menu imaginable, there’s this one-stop resource for simple cooking with great ingredients and basic tools. With over 900 pages of easy-to-follow recipes, here’s to hoping that you’ll be a whizz kid in the kitchen in no time!

10. Do Cool Sh*t by Miki Agrawal
This book was written for the new generation of people who don’t want to follow the traditional career paths. Agrawal wrote this book to remind you that you have a backbone and that it’s cool to get excited, mess up and keep trying when the odds are stacked against you.