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We’ve been aware for a while now that the best relationships generally seem to blossom from actual friendships. Now we have actual scientific proof to back up the theory.

A new study from the University of Texas is telling us that if you and your partner were friends before taking the relationship leap, you’re more likely to overlook any slacking in the physical attractiveness department.

Good news for those permanently stuck in the friend zone?

Lead researcher Lucy Hunt says that having more time to “get acquainted” might just “make that person appealing in ways that outshine more easily observable characteristics such as physical attractiveness.”

The study was all about the physical attraction of love at first sight, a hotly contested topic in the research world, FYI.

Lucy and her colleagues gathered data from 167 couples, 100 married couple and 67 who were dating. The couples had been together for as few as three months to as long as 53 years, with an average relationship length of eight years and eight months.

What Lucy was interested in was how much time affects how attractive the partners were to each other.

The answer was simple; showing that “having the time to interact with others in diverse settings affords more opportunities to form unique impressions that go beyond one’s initial snap judgments.”

Basically, that super-hot guy in the club may be less than appealing two days later when you’re trying to hold a conversation over dinner.

But your friend Greg, who knows your Netflix guilty-pleasures and was there when your pet fish met his untimely end might be starting to look pretty cute after three years of friendship.

We kind of knew this already, no? Personality generally plays just as big a role as physical attractiveness in romantic relationships, yes?

It is good to know that science is actually backing us up on this though. Who knows, maybe you’ll start looking at some of your guy friends in a different light. 

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We all know the stress of convincing yourself that a selfie is acceptable to put on social media… then freaking out when it doesn't get a single response in the first 15 seconds. 

Having said that, there are few feelings in the world as satisfying as receiving that coveted 11th seal-of-approval on Instagram – a milestone which automatically swaps your likes from names to numbers. Yup… 'tis the little things.

Although some people choose to use #NoFilter (we know it's all lies anyway) there is now proper scientific research to prove that adding effects will only improve your online reputation. Hurrah!

Yes, while it might seem that you need a seriously lavish lifestyle to garner attention, it turns out that your chosen filter has a lot more to do with it than you might think. 

In a study conducted by Yahoo labs and Georgia Tech, it has been discovered that adding the likes of a Mayfair, Hudson, Lo-Fi, or indeed the coveted Valencia, to your photo means more people are more likely to engage with it. 

Indeed, they found that shots with filters are 21 percent more likely to be viewed, and 45 percent more likely to be commented on. 

The study even discovered that different types of filters can have a greater or lesser impact (for your own records: the experts advise choosing one that increases contrast, corrects exposure problems, and creates a "warmer" colour).

So fear like-less selfies no more; this is surely a fool-proof way to direct people towards your social-media selves – science always knows what it's talking about after all. 

 

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There have been so many days where we’ve been standing in front of our wardrobes wishing, that there was an exact science to putting together the perfect outfit. Getting dressed in the morning would be so much simpler, would it not?

Well, a new study asked 239 subjects to rate how fashionable men and women were from drawings, and then they used the results to devise a chart which could predict judgements across four different colour palates.

The results were very disappointing: “Maximum fashionableness is attained when outfits are neither too coordinated nor too different.”

Could they be any more vague?! They continued:

“…selecting a colour combination that is neither completely uniform, nor completely different. Certainly, moderate matching is not the only key to fashion, which varies across time and culture and depends upon many factors including cut, design, and trendiness.”

So what they’re saying is you need a little bit of this and a little bit of that.

The only advice we can take from this is that those matching skirt and jacket suits are OUT.

Back to the drawing board, ladies.

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Psychologists are always trying to figure out how to optimise happiness, which is why in 2004, Nobel-Prize winner Daniel Kahneman and his colleagues examined a single day in the life of 909 women employed in Texas.

Ten years later, two economists returned to the information they’d gathered to figure out the best way to create the perfect day – i.e one that optimises our 16 waking hours for the greatest well-being.

Here is what they found to be the best way of dividing up your time:

  • Intimate relations: 106 minutes
  • Socialising: 82 minutes
  • Relaxing: 78 minutes
  • Eating: 75 minutes
  • Pray/meditation: 73 minutes
  • Exercising: 68 minutes
  • On the phone: 57 minutes
  • Shopping: 56 minutes
  • Watching TV: 55 minutes
  • Preparing food: 50 minutes
  • Computer: 48 minutes
  • Housework: 47 minutes
  • Childcare: 46 minutes
  • Napping: 46 minutes
  • Working: 46 minutes
  • Commuting: 33 minutes

Well would you look of that! A hell of a lot of ‘intimate relations’ contribute to a very good day, who could have guessed? Socialising, relaxing, eating, exercising, shopping, chatting and watching TV are also up there. Work, on the other hand, should only last for 36 minutes if you want to have a really good day. That’s fine by us!

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The thought of eating insects has always made us shudder, and we know we’re not the only ones. After watching this latest video by AsapSCIENCE however, we have to admit that they do make a fair point! We had no idea there were so many health and economic benefits to chowing down on these creepy critters. Maybe we’ll be giving it a try soon! Watch the video above to see for yourself.

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Are you feeling awfully lazy after a big weekend?

According to this video, there’s an actual fancy science behind it!

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This video shows how our cells fight off viruses in the cutest way. If only they had videos like this when we were in school – we definitely would have listened!

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There might be an answer for that!

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Scientists have developed a new contraceptive pill for women that will protect against STDs and unwanted pregnancies. The device can last up to three months and delivers contraceptive medication and drugs that protect against HIV and herpes.

The device which has been described as a “significant advance” in drug delivery was developed by Patrick Kiser from America’s Northwestern University.

The report, published in the online journal Public Library of Science ONE, explains how Kiser’s team developed the tool so that it could deliver fixed doses of tenofovir, a antiretroviral medication, and contraceptive levonorgestrel for 90 days.

Kiser said: “I suspect women will use the ring primarily for contraception, but they also will benefit from protection against sexually transmitted diseases.”

He added: “And for women in the developing world in particular, unwanted pregnancy can have significant health, economic and cultural consequences. We want to motivate women to use this ring.”

The device is currently being manufactured and has yet to be tested on women.

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