Over the last few months, the rumour-mill has gone into overdrive – and it’s not difficult to see why.
For Kylie Jenner has definitely been flaunting her new curves, with her boobs and bum regularly being accentuated by tight clothing.
She’s also been increasingly comfortable posting revealing videos and photographs to Snapchat and Instagram.
And while her body-confidence should certainly be applauded, her age – she’s still just 17 – has nevertheless been an issue of concern.
After all, she admitted earlier this year that she had opted for lip enhancement treatments, and many online observers further speculated that she had surgical procedures on her breasts and bottom.
Now – finally! – the reality TV star has addressed the gossip, revealing the secret behind her body shape… and it seems it has nothing to do with a surgeon’s knife.
Taking to Instagram, the teenager explained: “I love sharing my beauty secrets with you guys and this is a favorite!
“@PureLeef offers products with All Natural ingredients (which is important to me) to help maintain & accentuate your curves!”
Ms Jenner went on to state that the brand’s butt enhancement cream and breast plumping lotion “stimulate fat cells in the target areas”.
She continued: “I started seeing results after only a month of consistent use. Love their products,” concluding with the hashtag, #curvesonfleek.
Posted last night, the image has already garnered close to a million likes.
However, not all her followers were convinced. And many others reckoned that at 17, she should embrace a more natural look.
“What kind of 17 year old feels the need to enhance their body though… This is when our bodies are at their best, why change that?” asked one. Another echoed that sentiment with: “Why people just be confident with their natural body?”
And a further user stated: “I find this disturbing seeing she is so young. Be a natural beauty.”
Someone else reckoned that Kylie has changed recently: “She seems so conceited lately with less humility than the older girls. It's sorta sad she'll just end up like all her sisters. She won't live her life and will 99% regret this.”
Ms Jenner did, however, also address the marriage rumours that emerged this week when she was seen wearing a sparkling gold band on her ring finger.
It has been previously suggested that Kylie will wed her boyfriend of a year, Tyga, 25, when she turns 18 next month.
“Not planning on getting married anytime soon :)” she said simply on Twitter.
Back in 2000, her sister Kim Kardashian, now 34, eloped with music producer Damon Thomas. She was 19 at the time.
Mr Thomas filed for divorce in 2003, and Kim went on to marry twice more: to basketball star Kris Humphries in 2011, and to current husband rapper Kanye West last year.