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naked smoky


We're all aware that Urban Decay have garnered an absolute CULT around their legendary make-up palettes. 

We can all remember the mass hysteria when their Naked palettes were released; we'd never seen the likes of it, and we all just HAD to acquire one.

Now the giant cosmetics brand are offering the chance to snatch a FREE Naked Reloaded palette worth €44 (£38), but you'll need to be prepared.


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They've just launched their Naked Reloaded palettes after the huge success of their debut Naked 1, 2 and 3 and have since added the Naked Cherry, Naked Smoky and Naked Fire Palettes.

Now Urban Decay have stated that they will gift the first 20 customers to walk through the doors of selected stores on Monday a FREE Naked Reloaded palette.

That's right, the claws will well and truly be out to play that day. You need to bring any other Urban Decay palette of yours to swap, however. Seems fair to us.


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The American brand removed the Naked palette from stores last August and effectively brought the beauty world into a state of grief.

The new take on their classic has since been offered, with 12 gorgeously glitter shades from warm browns to beige neutrals, rouge golds and sparkly whites.

Urban Decay are celebrating the first day of the Naked Reloaded palette hitting shelves officially with the giveaway, and we're expecting MAJOR queues to form from the break of dawn on Monday,

Get your EP tents ready for camping ladies, it's gonna be a bumpy ride when the doors open. 

Feature image: Allure


Urban Decay is famous for its cult classic beauty products, but their latest offering looks set to top all previous records.

The Naked Smoky eyeshadow palette hits Irish stores on August 6th, and 8,000 cosmetics lovers have already signed up to online and in-store pre-order lists to ensure they don't miss out. Retailing at €46, this is the fifth Naked palette to be created by the iconic beauty brand.

Though all the palettes contain a mix of neutrals and darker shades, the Naked Smoky is the first to be specifically designed for a smoky eye look. So confident are Urban Decay in the new 12-colour combo that they have called it "the key to nailing the most sought-after and elusive eye look ever."

Irish beauty writers and bloggers were treated to a preview of the palette at the official press launch this morning, and the reaction was overwhelmingly positive, with #NakedSmoky currently trending on Twitter in Ireland as a result. 

Blogger Tara O'Farrell showed off a close-up look at the shades on Instagram – the palette contains three old favourites and nine completely new colours.


Meeting this beauty today @urbandecaycosmetics #nakedsmoky

A photo posted by Tara Makeup (@tara_makeup) on

Dani O'Brien of The Glamour Nazi pulled a signature beauty blogger move and showed off some swatches of the shades, writing "Lads, i can't reiterate this enough – you need this!"

And while the shades look downright stunning, it's the packaging that really had us swooning… just look at that smoky effect:


A photo posted by Leanne Woodfull (@leannewoodfull) on

If your name's not on the pre-order list, you can also chance your arm by heading along to your local Debenhams from 8am on the launch date. See you there!