Naked Smoky: The eyeshadow kit with an 8,000-strong waiting list

Urban Decay is famous for its cult classic beauty products, but their latest offering looks set to top all previous records.

The Naked Smoky eyeshadow palette hits Irish stores on August 6th, and 8,000 cosmetics lovers have already signed up to online and in-store pre-order lists to ensure they don't miss out. Retailing at €46, this is the fifth Naked palette to be created by the iconic beauty brand.

Though all the palettes contain a mix of neutrals and darker shades, the Naked Smoky is the first to be specifically designed for a smoky eye look. So confident are Urban Decay in the new 12-colour combo that they have called it "the key to nailing the most sought-after and elusive eye look ever."

Irish beauty writers and bloggers were treated to a preview of the palette at the official press launch this morning, and the reaction was overwhelmingly positive, with #NakedSmoky currently trending on Twitter in Ireland as a result. 

Blogger Tara O'Farrell showed off a close-up look at the shades on Instagram – the palette contains three old favourites and nine completely new colours.


Meeting this beauty today @urbandecaycosmetics #nakedsmoky

A photo posted by Tara Makeup (@tara_makeup) on

Dani O'Brien of The Glamour Nazi pulled a signature beauty blogger move and showed off some swatches of the shades, writing "Lads, i can't reiterate this enough – you need this!"

And while the shades look downright stunning, it's the packaging that really had us swooning… just look at that smoky effect:


A photo posted by Leanne Woodfull (@leannewoodfull) on

If your name's not on the pre-order list, you can also chance your arm by heading along to your local Debenhams from 8am on the launch date. See you there!

Well hello there!
Help us help you by allowing us and our partners to remember your device in cookies to serve you personalized content and ads.

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.