When it comes to creating a buzz around new products, Urban Decay are the experts – indeed, their Naked Smoky palette had an 8,000-strong waiting list when it launched in Ireland earlier this year.
So it's no surprise that cosmetic junkies are already queuing up to try out Vice 4, a limited edition palette featuring 20 never-seen-before shades in deep hues of blue, green and pink.
As well as a range of new shades, the darkly gorgeous palette comes with a large mirror, a chic coordinating bag and a double-ended brush – perfect for blending and buffing the pigmented eyeshadow down to the correct colour.
Today, SHEmazing! was invited to an Urban Decay Master Class with make-up artist Danielle Roberts, who showed us her take on some Vice 4 looks – starting with this magenta-hued smoky eye.
Of course, every pro knows that great eye make-up is not just about the colours you choose – it's about how you apply it.
Before using any shadow, Danielle prepped the lids with Urban Decay's new primer, Minor Sin.
The serum-like liquid creates a base that will hold the shadow all night long with no nasty residue.
She then prepped her brush with a spritz of Urban Decay De-Slick Make-up Setting Spray – usually used to hold make-up in place – to give the shadow a foil-like finish when applied.
On-trend or what?
For the rest of the face, Danielle mixed De-Slick with Urban Decay's B6 Complexion Spray and the green-tea enriched Naked Skin Foundation.
To create a softer contour-like effect on the cheekbones and temple, Danielle suggests using Naked Skin Concealer in a shade three tones lighter than your foundation.
Make-up this season is grungy and apologetic (less Blake Lively, more Kylie Jenner), and we reckon the Vice 4 palette is the perfect addition to your Christmas party cosmetic arsenal.