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online shopping

It’s one of the UK’s most popular online retailers, but that doesn’t mean Missguided is going to bow down to any standardised definition of beauty.

Having previously awarded Amber Rose and Pamela Anderson the coveted Mega Babe of Missguided title, the clothing giant has revealed 88-year-old Internet sensation Baddie Winkle as the face of its latest campaign.

Despite having been born in 1928, Baddie is both an unlikely and ideal fit for the brand.


My campaign with Missguided launched today, check it out!!! @missguided #baddie4lyf

A photo posted by badddiiie (@baddiewinkle) on


She has been described by the site as a “true icon” who inspires others to “wear and be whoever they want, ignore the basics and always, always stay wild”.

Check out Baddie’s badass campaign below:




It’s already the go-to site for Saturday night style, but it seems Missguided has plans to take over another sector of online shopping.

The brand – which hit headlines last week for selling controversial Brangelina breakup tees – has released a new line of beauty products which includes, among other things, an eyeshadow palette, contour kit and nail polish set.

For nights in, there’s also glittering bubble bath, fizzy bath bombs and pamper-focused gift sets.

In true Missguided style, the range features holographic packaging, is affordably priced and involves plenty of unicorn references.

Time to start filling that virtual cart!



Some of us love Christmas, and some of us… not so much. But one thing that everyone can agree on is that it's a pricey time of year. 

And according to a survey commissioned by the Credit Union, the average Irish adult will spend almost €600 in the run up to Christmas this year. 

The annual spending survey shows that the average shopper in Ireland can expect to spend €563 this festive season, which is actually lower than the figure produced last year. 

“We all need to remember that Christmas really is about giving, not robbing the family finances,” says Ed Farrell of the Credit Union.

A huge number of us are planning to shop online this year (67 percent), with most people saying that value can be found online and 26 per cent of shoppers said it's more convenient to shop online than trek around town. 

But many of us (70 per cent) feel worse about our financial situation than we did last year. So, do you think you'll spend that much this year? 


The fashion retailer ModCloth made the announcement that is going to remove a separate ‘plus’ section from the ModCloth website.

The change comes as an effort for the brand to be more inclusive.

Founder of the company, Susan Koger, told Buzzfeed that the decision was made as a result of customer feedback and also her own personal experiences.


“I’ve had my own struggles with body image, and I can empathize with going shopping and feeling like I’m not enough.”

A survey conducted by ModCloth revealed that roughly half of their customers were averse to the term ‘plus-size’.

Susan explained she was also inspired by women’s reactions to recent pop-up shops the company organised.


“Seeing in real life how excited customers were that about 95% of our clothing was available in a full range of sizes [XS-4X] made us not want to relegate anyone to a different section based on size, and we wanted to reflect that on the site as well.”

These shops did not separate what would normally be considered ‘plus-size’ clothing from other sizes.

“Shopping is an experience that tears a lot of people down, but we want to make it an uplifting one,” she says. “It makes us wonder, why aren’t more people in the industry doing this?”


She also explained that removing the ‘plus’ label is not only in like with the company ethos, but it is also a smart business decision:

“I’m sure certain retailers have a fear of turning off straight size customers by welcoming customers who wear extended sizes, but that’s not true from what we’ve seen.”


Since the company began stocking larger sized clothing in 2013, Susan says is has been their fastest-growing sales category.

“There’s an outdated notion that the plus consumer won’t spend money on herself, and when she does, it won’t be trendy or stylish,” she added that ModCloth proves this notion is in fact not true.



Online shopping is a joy to many. We can sit happily in our own home and choose what we want to buy while sipping on a mug of hot chocolate! 

But instead of breaking the bank when you shop, we have a few shopping hacks that will make it easier and cheaper for you to shop online:

Start your shopping on a Wednesday

Wednesday, Thursday and Friday are the most popular days for retailers to roll out sales and discount codes.


Ask for a discount

The next time you see one of those little dialogue boxes asking if you would like to chat with someone from the company, don't just close it. Say hello and ask if they have any promo codes they can share with you. Often, they have deals that you might not find otherwise. 

You can also email or call customer service if chatting isn't an option. If that doesn't work, try tweeting them. Many brands are much more responsive through social media than they are through traditional codes of communication. 


Use size filters

This is to spare yourself of the pain of seeing something you love, only to realise that it's not available in your size. This is also great if you need something quick for an event and don't have time for the store to restock. 


Stick to sites that offer free shipping both ways

This is better so you won't get caught out if the piece you ordered doesn't fit or is faulty. You can send it straight back free of charge!


Always register on your favourite sites

If you're not sure about an item, put it in your cart and leave the site without completing the purchase. Sometimes brands will reach out to you with a special discount. Just make sure you have an account set up with them before you close out. 

If you start your check-out as a guest, they won't know who you are or how to find you. Also, make sure you click the 'OK to contact me about sales and special offers' option when you register. 


Make a shopping list and then use a fashion app

Shopping apps like Polvore, Like To Know It and Stylekick can search for clothes through various sites and find the best price for the item. Fashion apps are very handy to have if you're an online shopping addict! They will always find the best places to buy your goods and at the best price. 



First Instagram, now Facebook is following the shopping online suit.

The social network will not only be the place where you stalk your boyfriend's ex; but also where you can make regrettable impulse buys late at night. 

Yes, Facebook are now making it possible to shop from your favourite stores though the site. 

The website is launching a few new features for businesses that will make them easier to shop through your phone. 

First, they're testing a Call To Action button on certain pages that will practically shout at you to shop in their store. They are also set to feature a new Shop Now button. 

As well as that, they're allowing pages to have specific tabs titled Shop and Services

The Services tab is like seeing the full menu of a restaurant – you still have to go through the company to make a purchase, but it's a shortcut all the same to help figure out where you want to shop, eat or get a mani-pedi. 

The Shop tab will let retailers showcase their products through the site, and let customers pay with the handy Shop Now button. Easy! 

At this point, the shopping section of the app will pop up gradually throughout the next few months, so be careful next time you go on Facebook after a few too many glasses of wine.

Not only your head but you wallet will hurt come morning. 



We have some excellent news for online shopaholics, and also people who just couldn’t be bothered to get up and walk to the other side of the room and rummage around in their handbag for their purse.

MasterCard is soon going to start testing their newest feature that is going to revolutionise your selfie game, and your shopping habits.

The new feature will enable you to make purchases through a facial scan. Welcome to the future.

If you’re online shopping, you’ll be prompted to snap a selfie at the checkout in order to complete the purchase. MasterCard think it’s going to be much easier than remembering your password.

We have to agree. Who can ever remember that extra pesky password that only some websites ask you for? We know, online shopping safety is an important issue but you know the frustration we’re talking about here.

CNN Money reports that the feature is initially going to be tested on a group of 500 customers. The lucky bunch.

The MasterCard will prompt you to choose a method of authorisation, if you choose the facial recognition you just need to look at the camera, and blink, once. MasterCard won’t actually receive your image, and as of yet there haven’t been any real criteria for the selfies released.

So pajama selfies could soon be a legitimate payment method? This is going to take our lazy game to a whole new level.

The credit company said “The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it.”

The new generation is now also going to be more tempted than ever to make some ridiculous online purchases if this goes to plan.

Goodbye passwords, our desire for fierce brows and good lighting just increased rapidly. 


And the award goes to… The ladies of Cork and Limerick.

Cork residents have been found to purchase the most discounted deals on beauty treatments. According to a recent survey, the women of Limerick city are apparently the second most beauty obsessed in the country. Who knew?

Discounted beauty deals count for 31% of all those purchased on Living Social in the Cork region, while in Limerick it came to 30%. South Dublin dwindled down to 18% and Galway came in at 23%.

And what do these beauty savvy ladies chose to spend their hard earned cash on you ask?

Manicures, pedicures and teeth whitening are some of the most popular indulgences for the local ladies.

The online shopping website Living Social is reporting that people in Limerick are the ones snatching up those bargain beauty deals before anyone else in the country even gets a look in.

Haircuts, waxing, laser treatments and the all-important all-over spray tan are all high on the list of purchased beauty treatments. These ladies have clearly got their priorities.

For those in Cork, the most popular treatments were manicures and pedicures. More of these packages were bought in Cork than anywhere else in Ireland and the UK.

Let it never be said that us Irish ladies don’t like to look our best, and we’re not afraid to invest in or ourselves either apparently!

If ever there was a time to use the nail painting emoji it would be now. 



There’s nothing we like better than to while away a few hours by scouring our favourite online shops. But whenever we go to buy anything there’s always the niggling fear that it just won’t fit right. Well, Clothes Horse aims to put an end to our dilemma. They’ve invented a system that will help you find the perfect fit online.

You’ll be asked some basic details about your size, as well as some quick questions about clothes you already own and how they fit, and then they will use this information to determine what size you should get in a specific item.

They’re also planning on going one step further and giving you information on how the item will fit. CEO and cofounder David Whittemore said: “Now, if it’s a loose skirt, we’re going to say that. We discovered that that’s really what gives the shopper the confidence to move forward.”

We definitely like the sound of this – though it may not do our bank balance any favours!



When it comes to shopping online in Ireland, Littlewoods Ireland takes the lead. With over 40,000 products online, it pretty much has it all.

The online shopping website is host to many celebrity fashion lines including the Kardashian Kollection, Coleen by Coleen Rooney and many more. With an impressive range of its own brands such as Love Label and South, as well as many high street brands, Littlewoods Ireland covers all your fashion needs.

SHEmazing! TV went along to the launch of the Littlewoods Ireland Autumn Winter 2014 collection last night at the Irish Georgian Society to show you a sneak peek! While we were there, we caught up with one of Irelands most popular TV personalities, Caroline Morahan and Littlewoods Ireland blogger and stylist Tanya Grimson.

Emma Power from SHEmazing! TV went along to the show. Check out the video for more!


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