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mannequin

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By now, all of society have adjusted to constantly seeing mannequins looking the exact same, with very slim form and usually white.

However, sportswear brand Nike have debuted their plus-size para-sport mannequins in their London flagship store, and has been applauded for this inclusive step.

Their first plus-size clothing range debuted in 2017, offering customers sizes up to 3X. The Oxford Street shop has unveiled its new women's floor exclusively for female athletes.

Nike’s GM/VP for Women in EMEA, Sarah Hannah, said:

“With the incredible momentum in women’s sport right now, the re-designed space is just another demonstration of Nike’s commitment to inspiring and serving the female athlete.

“This is more than a shopping experience, it’s a destination to celebrate sport just in time for an incredible summer of football, netball, athletics and more," Hannah added,

The brand's choice to use a variety of body sizes in its mannequin range has been met with phenomenal praise. The new women's section also has bra fittings and leggings adjustments, so sport can be for everyone and every body type.

With the internet increasingly editing and filtering images of themselves and their bodies, seeing authenticity in clothing modelling is incredibly important.

Any honest depictions of the female body in fashion is a rarity, so we are hugely impressed with Nike's new women's floor.

Celebrating diversity in sport allows anyone to take part in activities of exercise, for their health as well as for social reasons. Giving plus-sized people this space is beyond amazing.

The average mannequin measures, according to The Guardian, are 6ft in height, with a 34in bust, 24in waist, and 34in hips. Not very realistic, is it?

This makes Nike the first brand to use realistic mannequins, and last year Missguided displayed mannequins of varying ethnicities and possessing stretchmarks and vitiligo.

Let's keep up the momentum of demanding real-life bodies in the media, in beauty and in fashion. No airbrush, no editing, and no bullsh*t.

Feature image: Twitter/@designtaxi

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Most people are well aware that store mannequins are not meant to be an accurate or realistic portrayal of the human form, but teens and young girls may not be able to see this fact as clearly. 

One mum has taken issue with the size of the mannequins at high street favourite Topshop, after her daughter brought the mannequins' physiques to her attention. 

"My Biggest Girl went into town with her friend after school yesterday. They went around the shops to try to find a birthday present for another friend of theirs," she wrote, in a now viral Facebook post. 

"She thrust her phone under my nose and showed me this picture and said, 'Look at that, Mum! I mean just LOOK at it. Me and M couldn't believe it as we walked past!'"

"I mean, it's not surprising that so many of my friends think they are fat or just don't like their bodies. Are girls not meant to be happy whatever size they are?"

Others have also taken to social media voicing their concern over the mannequins, which have been described as looking like "famine victims" in some comments. 

Topshop came under fire two years ago for the same reason, and pledged to stop using this particular style of clothes horse. 

At the time, the store responded in a statement about their use of the slender mannequins, reports The Guardian

"This particular style is used in small number of our stores and is based on a standard UK size 10."

“The overall height (187cm) is taller than the average girl and the form is stylised to have more impact in store."

“As the mannequins are solid fibreglass, their form needs to be of certain dimensions to allow clothing to be put on and removed easily; this is therefore not meant to be a representation of the average female body.”

 

 

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Everyone, from Blac Chyna in labour to Hillary Clinton and her campaign team, have tried the mannequin challenge.

Branded "the new ice-bucket challenge," one group we never thought we'd see try the trend was An Garda Síochána.

However, and much to the delight of the nation, the gardí at Store Street station in Dublin have completed the challenge to great effect. 

Most importantly, a video capturing the moment is raising awareness of domestic violence.

The video urges victims of domestic violence not to remain silent, and call emergency services 

The mannequin challenge is a new internet craze which sees people uploading videos looking as though they've been frozen in time. The clip is then shared using the hashtag #MannequinChallenge.

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Primark have removed mannequins with protruding ribs from their window displays, after receiving numerous complaints on Twitter.

Mel Fraser was the first to post a picture of the controversial mannequin, when she spotted the ribcage design in a Glasgow in the UK.

Mel’s tweet has since been retweeted over 1,600 times with users disgusted by the stores’ designs.

Fraser also highlighted that it was nothing to do with “skinny bashing” but was concerned that no other body sizes were represented in mannequin forms.

“And before I get anyone saying that I’m skinny bashing, I’m not, I’d just like to see mannequins in clothing stores being all different shapes and sizes rather than young girls thinking that this is the only way to be!”

Primark were quick to reply to Mel’s tweet saying they were investigating the matter. Three days later they removed the controversial mannequins from their stores.

 

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Lingerie label La Perla has been forced to remove a rib-showing mannequin from their New York stores after outraged shoppers started a campaign against the brand.

One Twitter user posted a picture of the emaciated-looking mannequin with the caption, “How does La Perla think visible ribs on a mannequin is OK?”

This sparked a hashtag campaign – #NotBuyingIt – which spread like wildfire.

La Perla’s PR team quickly apologised, and said that an ‘internal investigation’ was underway.

The brand also released a statement, confirming the mannequin had been removed, “and will not be used again by any La Perla boutique.”

“We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our U.S. stores will no longer be used,” they said.

What were they thinking?!

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Imagine having a friend who is clued in on how to create the perfect outfit on a night out.

Well, now shop dummies have been fitted with a devise which allows them to tell you all about the outfit they’re wearing, the prices and how to best accessorise it.

The new technology, that enables the mannequins to transmit information about the clothes on display directly to an app on the shoppers’ smartphones, was launched yesterday.

Regular customers might be offered a personal discount on the dress on display by way of a loyalty reward, or they would be able to share the images with friends to get advice on whether or not to buy it.

Shoppers can also store the information on their phone to think about it and buy later from the retailer’s website.

The VMBeacon system has been developed by the British technology and design company Iconeme.

The beacons installed inside the mannequins have a range of 100 metres and a battery life of three years and so can communicate with shoppers even when stores are closed.

Let’s get shopping!

 

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