HB Ice Cream are getting their science caps on and delivering the research we both need and deserve: Ireland's top new language terms.
The bizarre evolution of our generation's language is mainly clocked down to social media, with social-speak invading 70 percent of all real life (IRL) conversations for young people.
The HBae summer campaign has named the top terms for the country's summer, with 'YAAAAAAAASSSSSSSS', 'Vibes' and 'Can't Even' leading the pack.
We truly are living our best lives this summer, with that term tagged in almost half of the most popular summer content this season.
'Bae' is another word we love to hate in Ireland, with 'fleek' coming in second as the most despised phrase.
HBae O'Clock is a series of flash ice cream giveaways celebrating Ireland's language evolution, and all we can say is: Treat Yo'Self.
It turns out that keyboard chatter is massive in the Emerald Isle, with a whopping third of young Irish adults admitting to chatting through social channels over 20 times a day. Relax there, lads.
HB is encouraging the great Irish public to prep themselves for a flurry of 'kween', 'YAAAAASSSSSSS', 'holibobs', 'this one', 'vibes', 'stun' and '#deserved' tags taking over the social media grid.
Research shows that 10 percent of Dublin, Connacht and Ulster are set to scream ‘YAAAAASSSSSSS’ this summer, while 12 percent Munster are saying 'Not Able' (N'able)
11 percent of Leinster (all of South Dublin, bae-sically) say we're all about dem 'vibes'.
Obviously. 68 percent of speakers in the land are native in Ireland's newest social media slang lingo and 90 percent of that group admit that it helps them connect with friends.
Our language doesn't stop online, social media speak is now invading 70 percent of all conversations in person. Awks.
Ireland is 'living it's best life' this summer, with the term tagged in almost half of the most popular content this season. 81 percent of young Irish people use the term 'holibops', 'sunny dzay' and 'festi-gals'.
60 percent of us are willing to post holiday pics and 19 percent will post ice-cream photos or selfies with '#deserved' becoming a top tag for ice cream posters.
The most annoying social media terms in Leinster with 38 percent of the vote are 'nom noms', 70 percent of people voted for 'bae' and 'not able' is also up there in the most annoying pile.
'Fleek' and 'holibops' are also getting under people's skin, but the terms show no sign of slowing down. Soz not soz. We're surprised 'shook' wasn't mentioned, personally.
HBae O'Clock is giving away flash ice cream giveaways to celebrate the research of our most prevalent social terms, giving us our fave tasty treats all summer long.
Simply tag #HBaeoclock every Friday to be in with a chance to grab them ice cream cones before anyone else gets their paws on them.
Seeing as there's a damn HEATWAVE going on all over the world (*cough* climate breakdown *cough*) why not celebrate the world coming to an end with some liquid sugar?
Social media addict and presenter James Kavanagh says;
“Sunnier days are in sight baes and we’re looking to reward all of you stunning kweens with the tastiest treats for helping develop the language of our generation, STUN!
"Get your hands on a refreshing Twister, classic Cornetto, a gorge Iceberger or my fave – a cheeky Brunch and go wild on the social speak and HB pics tagging #HBaeoclock every Friday to be in with the chance to win.”
To find out more about HB this summer, search @HBIreland on Twitter and Instagram.