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HB Ice Cream are getting their science caps on and delivering the research we both need and deserve: Ireland's top new language terms.

The bizarre evolution of our generation's language is mainly clocked down to social media, with social-speak invading 70 percent of all real life (IRL) conversations for young people.

The HBae summer campaign has named the top terms for the country's summer, with 'YAAAAAAAASSSSSSSS', 'Vibes' and 'Can't Even' leading the pack. 

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We truly are living our best lives this summer, with that term tagged in almost half of the most popular summer content this season.

'Bae' is another word we love to hate in Ireland, with 'fleek' coming in second as the most despised phrase.

HBae O'Clock is a series of flash ice cream giveaways celebrating Ireland's language evolution, and all we can say is: Treat Yo'Self. 

It turns out that keyboard chatter is massive in the Emerald Isle, with a whopping third of young Irish adults admitting to chatting through social channels over 20 times a day. Relax there, lads.

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HB is encouraging the great Irish public to prep themselves for a flurry of 'kween', 'YAAAAASSSSSSS', 'holibobs', 'this one', 'vibes', 'stun' and '#deserved' tags taking over the social media grid.

Research shows that 10 percent of Dublin, Connacht and Ulster are set to scream ‘YAAAAASSSSSSS’ this summer, while 12 percent Munster are saying 'Not Able' (N'able)

11 percent of Leinster (all of South Dublin, bae-sically) say we're all about dem 'vibes'.

Obviously. 68 percent of speakers in the land are native in Ireland's newest social media slang lingo and 90 percent of that group admit that it helps them connect with friends.

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Our language doesn't stop online, social media speak is now invading 70 percent of all conversations in person. Awks.

Ireland is 'living it's best life' this summer, with the term tagged in almost half of the most popular content this season. 81 percent of young Irish people use the term 'holibops', 'sunny dzay' and 'festi-gals'.

60 percent of us are willing to post holiday pics and 19 percent will post ice-cream photos or selfies with '#deserved' becoming a top tag for ice cream posters.

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The most annoying social media terms in Leinster with 38 percent of the vote are 'nom noms', 70 percent of people voted for 'bae' and 'not able' is also up there in the most annoying pile.

'Fleek' and 'holibops' are also getting under people's skin, but the terms show no sign of slowing down. Soz not soz. We're surprised 'shook' wasn't mentioned, personally.

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HBae O'Clock is giving away flash ice cream giveaways to celebrate the research of our most prevalent social terms, giving us our fave tasty treats all summer long.

Simply tag  #HBaeoclock every Friday to be in with a chance to grab them ice cream cones before anyone else gets their paws on them.

Seeing as there's a damn HEATWAVE going on all over the world (*cough* climate breakdown *cough*) why not celebrate the world coming to an end with some liquid sugar?


A post shared by  (@hb_ireland) on

Social media addict and presenter James Kavanagh says;

 “Sunnier days are in sight baes and we’re looking to reward all of you stunning kweens with the tastiest treats for helping develop the language of our generation, STUN!

"Get your hands on a refreshing Twister, classic Cornetto, a gorge Iceberger or my fave – a cheeky Brunch and go wild on the social speak and HB pics tagging #HBaeoclock every Friday to be in with the chance to win.”

To find out more about HB this summer, search @HBIreland on Twitter and Instagram.


The sun is shining for what feels like the first time in forever. There’s a spring in our step and we’re starting to daydream about the summertime. We know Irish summers tend to be a tad dreary, which will come as no surprise, as the country experiences between 150 and 225 rainy days every single year.

Luckily, HB is here to brighten the coming months as they have re-launched one of their nicest ice-creams. They announced that the Super Split will be back, just in time for the summer.

However, there will be something very different about the popular ice-cream. They have decided to change the name from Super Split to SPLIT.

But fear not, they won’t be changing the recipe!

HB shared, “We’ve received several heartfelt emails, handwritten letters and social media messages asking us to bring back this legend, and we listened!”

They added, "We’ve decided to give the name a makeover, from Super Split to SPLIT, but fans old and new can rest assured that the great taste they’ve come to know and love, is still the exact same."

HB SPLIT is available in packs of nine in shops nationwide.


Twisters are one of our all time favourite things to have on a hot(ish) summers day in Ireland.

And although we'll never get sick of the original, HB has unveiled a brand new flavour – and we're in love.

The new Twister is GLUTEN FREE (yes!) and low fat and boasts juicy flavours of blackcurrant and strawberry. Mmmm…

Now all we want to do is travel out to Howth and have about ten of these…


As cynical as we Irish can be about almost everything, we do have an overwhelmingly positive attitude when it comes to the weather.

For a country that is notoriously rainy, we really do never give up hope that one day the sun will come.

And at last… that day is here.

It may not be Leaving Cert week but it sure does feel like it. And with the rise in temperature we have no doubt that there is going to be a serious surge in ice cream sales too.

Is there anything better than basking in the sunlight with a Cornetto? If so we certainly don't know what it is.

And we definitely are not the only ones: HB has predicted that it will sell 200,000 ice creams every day during the current heatwave.  

That means that more than a quarter of million HB ice creams are likely to be sold EVERY DAY during the heatwave – that is A LOT of ice cream. 

So before you get your bikini on, run to the shop and make sure your freezer is fully stocked because it looks like our frozen friends could be a sell out. 

Now we just need to pray that it lasts till the weekend.