HomeTagsPosts tagged with "style me curvy"

style me curvy

The Victoria's Secret fashion show took place last weekend, and the controversy surrounding the event has been mounting ever since, despite the fact that it hasn't even been aired yet.

Ed Razek, chief marketing officer of L Brands (VS's parent company) threw caution (and tact) to the wind in his exclusive Vogue interview about the fashion show, which first began in 1995.

The public were less than impressed, to say the least, about his statements regarding transgender models in his 'fantasy' show, as well as his attitude towards Rihanna's ground-breaking Savage x Fenty lingerie show.


A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on

Razek was quizzed about the lack of diversity in his own show, which features predominantly skinny, cisgender white models, and had more than a few things to say on the matter:

"Do I think about diversity? Yes. Does the brand think about diversity? Yes. Do we offer larger sizes? Yes….Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy."

As you can imagine, this caused major drama, as it appears to imply that transgender models are not part of the 'fantasy' world of Victoria's Secret.

Razek later issued an apology regarding his comments about transgender models, which wasn't received well:

His outspoken opinions on the 'fantasy' which excluded transgender models were not the only bone of contention. Razek also shared his own thoughts on Rihanna's phenomenally successful show:

"It’s a 42-minute entertainment special. That’s what it is. It is the only one of its kind in the world, and any other fashion brand in the world would take it in a minute, including the competitors that are carping at us."

"They carp at us because we’re the leader. …We’re their first love. And Victoria’s Secret has been women’s first love from the beginning."


A post shared by @theluxuryunderworld on

"Everybody keeps talking about Rihanna’s show. If we had done Rihanna’s show, we would be accused of pandering without question."

Blogger and influencer Louise O'Reilly (@StyleMeCurvy) spoke out about the contentious chief marketing director in a tweet, which Bad Gal Riri LIKED.  The shade.

Her show featured a huge range of models ranging in size and ethnicity, as well as ability. Pregnant model and long-time Fenty ambassador Slick Woods walked the show while nine months pregnant.

Rihanna has yet to officially comment on the Victoria's Secret fashion show, but we highly doubt she'd be impressed by the now-infamous Vogue interview.

To think, it was only back in 2012 that Rihanna performed at the fashion show herself… how time flies.

2018 is a whole other fashion show ball game it seems.

Feature image: Syracuse.com


Scrolling through Instagram or flipping through a magazine can be aspirational AF, but looking at the seemingly perfect lives and figures of our favourite Instagrammers and models can leave some of us feeling dissatisfied with our own bodies. 

A new study from Florida State University has found that interaction with average or curvy models has a positive effect on our mental health when compared to slim models or those with a less attainable body shape for some women. 

The study used psychophysiological measures to examine how women respond, both psychologically and physiologically, to models of different sizes.


A post shared by Louise O'Reilly (@stylemecurvy) on

According to the study, when average size and plus-size models were on screen, research participants had an overall more positive experience.

Participants answered questions about their body satisfaction after viewing images of both plus and straight sized models.

The participants, who were all female and all had made indications that they wished to lose weight, made fewer comparisons between their bodies and those on screen.

The subjects also paid more attention and remembered more about those models.

Most importantly, participants also reported higher levels of body satisfaction.

'We found overwhelmingly that there is a clear psychological advantage when the media shows more realistic body types than the traditional thin model,'  said Jessica Ridgway, assistant professor in the Department of Retail, Merchandising and Product Development at FSU.

'Women made fewer social comparisons, felt increased body satisfaction, paid more attention to and remembered average and plus-size models,' added Russell Clayton, assistant professor in the FSU School of Communication and lead author of the study. 

'Therefore, it might be a useful persuasive strategy for media producers to employ plus-size models if the goal of the campaign is to capture attention while also promoting body positivity.'

We're all for more curvy representation in the industry, and definitely support having a mix of diverse body shapes, both slim and plus-size, promoted in advertising. 



Style Me Curvy is the essential blog for the many fashion lovers out there.

Not only has it been voted as “Best International Fashion Blog” by Cosmopolitan magazine UK, but it was also announced as this year’s "Most 'Aussome' Fashion Blog" by Aussie Haircare Australia.

The creator behind this chic blog is Louise O’Reilly. Louise works mainly as an international plus size model, and from her experience in the fashion industry she came up with the idea of Style Me Curvy. She said she wanted to create a space to promote “fashion, beauty and style for every kind of curve and body type”, which we here at SHEmazing! HQ just love.

SHEmazing! caught up with Louise, who let us in on her own fashion must-haves:

What item do you think every girl should have in her closet?
A great quality t-shirt bra for support and great shape to an outfit, a leather jacket as it goes with a multitude of items and of course the reliable little black dress 

What's the most expensive item of clothing you've bought? 
I try to invest in key pieces that I know I will get good mileage out of so usually that applies to handbags, shoes or a good coat. My most expensive piece was a Julian Mc Donald coat that was about €450 and lasted years! 

What's your best bargain?
A Zara handbag that was €90 which I found in the St. Stephens Day sales for €7 in immaculate condition!!:)  

What would you say is your favourite accessory?
It's a tie between a Murano Glass and amber necklace (sentimental value) or my open toe biker boots that work so well with most of the items in my wardrobe.

If you could only shop in one store for the rest of your life, which would it be?
Wow that's a VERY tough question. It would probably be Arnotts or River Island. I seem to an obsession with both stores this past year judging by my wardrobe. 

Don’t forget to check out Style Me Curvy and follow Louise on Twitter and Facebook https://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gif