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louise o’reilly

The Victoria's Secret fashion show took place last weekend, and the controversy surrounding the event has been mounting ever since, despite the fact that it hasn't even been aired yet.

Ed Razek, chief marketing officer of L Brands (VS's parent company) threw caution (and tact) to the wind in his exclusive Vogue interview about the fashion show, which first began in 1995.

The public were less than impressed, to say the least, about his statements regarding transgender models in his 'fantasy' show, as well as his attitude towards Rihanna's ground-breaking Savage x Fenty lingerie show.


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Razek was quizzed about the lack of diversity in his own show, which features predominantly skinny, cisgender white models, and had more than a few things to say on the matter:

"Do I think about diversity? Yes. Does the brand think about diversity? Yes. Do we offer larger sizes? Yes….Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy."

As you can imagine, this caused major drama, as it appears to imply that transgender models are not part of the 'fantasy' world of Victoria's Secret.

Razek later issued an apology regarding his comments about transgender models, which wasn't received well:

His outspoken opinions on the 'fantasy' which excluded transgender models were not the only bone of contention. Razek also shared his own thoughts on Rihanna's phenomenally successful show:

"It’s a 42-minute entertainment special. That’s what it is. It is the only one of its kind in the world, and any other fashion brand in the world would take it in a minute, including the competitors that are carping at us."

"They carp at us because we’re the leader. …We’re their first love. And Victoria’s Secret has been women’s first love from the beginning."


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"Everybody keeps talking about Rihanna’s show. If we had done Rihanna’s show, we would be accused of pandering without question."

Blogger and influencer Louise O'Reilly (@StyleMeCurvy) spoke out about the contentious chief marketing director in a tweet, which Bad Gal Riri LIKED.  The shade.

Her show featured a huge range of models ranging in size and ethnicity, as well as ability. Pregnant model and long-time Fenty ambassador Slick Woods walked the show while nine months pregnant.

Rihanna has yet to officially comment on the Victoria's Secret fashion show, but we highly doubt she'd be impressed by the now-infamous Vogue interview.

To think, it was only back in 2012 that Rihanna performed at the fashion show herself… how time flies.

2018 is a whole other fashion show ball game it seems.

Feature image: Syracuse.com


In a world full of Kardashians, we’re encouraged to be a Diana, but it’s not always easy to establish your own style and sense of poise when confronted by the same faces and trends day in and day out.

Finding your feet in the world of fashion takes time, but one woman who has done it with aplomb is Irish model, Louise O’Reilly.

Not only has she forged an incredibly successful career for herself as an international model, Louise has amassed a loyal following by sharing her own style insights on her blog Style Me Curvy.

We caught up with Louise, who recently joined forced with Dublin Fashion Festival and Westcoast Cooler as part of the #ThisIsMe campaign, and picked her brains on all things style-related.

1. Can you tell us what the #ThisIsMe campaign means to you?

I'm really thrilled to be part of a campaign that celebrates individuality and diversity. It's so important to encourage people to use fashion to embrace who they truly are.

I just loved West Coast Cooler's whole ideology behind the campaign for Dublin Fashion Festival and what it represents.

2. Have you followed trends in the past which didn't accurately represent you, and if so which ones?

There are so many trends each year I tend to pick and choose what works for me the best in terms of my own individual style and taste buds.

Definitely in the past – growing up as a teenager – I would have tried to copy my friends' style as I was so unsure of what to wear myself, but I think everyone goes through that phase. 

3. With Irish weather in mind, what trends are you all over this season?

I'm a big lover of Autumn/ Winter. I love layering, particularly high neck jumper styles mixed with skirts for a 60s style that works wonderful with tights for the colder months.

I love to invest in styles that will be here to stay for a few seasons, so A-line cut skirts with zip detail is definitely worth noting, a long lined structured coat or cosy parka with interesting trimming such as leatherette details or faux fur.

4. Did the world of modelling change your perspective on what it means to be 'stylish'?

It definitely has in many ways. On the model side we are somewhat restricted in what we can wear to castings for example.

The "model uniform" as such would usually be a black t-shirt, black skinny jeans and plain heels for castings, meaning your arriving to a client as a blank canvas for them to cast you for something.

But in the same way getting to travel around parts of the world and work on interesting fashion shoots or shows means you become totally open to other cultures sense of style and how they might put things together in a totally different way than we would.

It's definitely something that has changed the way I view fashion and style and has only made my obsession with shoes worse!

5. What are your three golden rules when it comes to your own personal style?

 I never avoid a trend I like because I'm a size 16.

Comfort yet style is always the key agenda. I have to be comfy!

I try add colour where possible and don't over accessorise. 

6. What three items of clothing could you not live without?

My Oasis biker jacket, River Island LBD and my biker boots

7. Who is your Irish style icon, and why?

I don't really have as style icon as such, but one person who I really admire would be Saoirse Ronan, her style is really individual to her, she's never afraid to show who she is and I love that in a person.

8. As an international model, you travel constantly – what is your go-to airport outfit and three carry-on essentials?

Usually it's all black as when I travel for work as you never know if you will have a last minute casting straight after your flight.

At the moment I've stuck to a suedette biker jacket, a black  jersey wrap dress, Adidas originals for added comfort and an oversized handbag to fit my blog camera and all my essentials. 

My three carry-on essentials are Carmex lip balm – brilliant for travelling and for all weather types – travel size Vichy Idealia moisturiser or Image Vital C hydrating moisturiser (both are brilliant) and Mac Studio Fix fluid foundation. 

9. Your blog is hugely successful, why do you think it resonated with so many women?

Thank you so much! Well, it's been a long journey and something I've worked so hard on.

The key point to Style Me Curvy is that it's about fashion for everyone. It's not about creating size divisions so whether a person is a size 6 or a size 28, there will always be something available for all sizes on my blog.

I also like to get people out of the 'size' mindset. I wear a size 16, sometimes an 18 or sometimes a 14. I buy what fits and that's what's most important, the fit and cut not what the label says. 

10. What are the three pieces of advice you would give your 16-year-old self when it comes to life, style and career?

What's meant for you won't pass you by

Stop dressing like someone twice your age.

Stop obsessing about your weight and take advantage of all opportunities that come your way. You only live once! 



Style Me Curvy is the essential blog for the many fashion lovers out there.

Not only has it been voted as “Best International Fashion Blog” by Cosmopolitan magazine UK, but it was also announced as this year’s "Most 'Aussome' Fashion Blog" by Aussie Haircare Australia.

The creator behind this chic blog is Louise O’Reilly. Louise works mainly as an international plus size model, and from her experience in the fashion industry she came up with the idea of Style Me Curvy. She said she wanted to create a space to promote “fashion, beauty and style for every kind of curve and body type”, which we here at SHEmazing! HQ just love.

SHEmazing! caught up with Louise, who let us in on her own fashion must-haves:

What item do you think every girl should have in her closet?
A great quality t-shirt bra for support and great shape to an outfit, a leather jacket as it goes with a multitude of items and of course the reliable little black dress 

What's the most expensive item of clothing you've bought? 
I try to invest in key pieces that I know I will get good mileage out of so usually that applies to handbags, shoes or a good coat. My most expensive piece was a Julian Mc Donald coat that was about €450 and lasted years! 

What's your best bargain?
A Zara handbag that was €90 which I found in the St. Stephens Day sales for €7 in immaculate condition!!:)  

What would you say is your favourite accessory?
It's a tie between a Murano Glass and amber necklace (sentimental value) or my open toe biker boots that work so well with most of the items in my wardrobe.

If you could only shop in one store for the rest of your life, which would it be?
Wow that's a VERY tough question. It would probably be Arnotts or River Island. I seem to an obsession with both stores this past year judging by my wardrobe. 

Don’t forget to check out Style Me Curvy and follow Louise on Twitter and Facebook https://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gif