The world and it's mother are in LOVE with the ITV reality show winners Greg O'Shea and Amber Gill, yet the producers of Love Island aren't convinced that they'll last as a couple.
In previous years, ITV have rushed to make spin-off shows about the pairings and finalists, with popularity sky high, but this year things appear to be different.
According to The Sun, the producers are holding back as they fear the Islanders will split before the show is aired.
The ITV bosses were embarrassed last year, when Jack Fincham and Dani Dyer's on-and-off relationship was hitting the rocks before their short-lived ITV2 series was broadcast.
Jack & Dani: Life After Love Island didn't get anywhere near the same amount of viewers, and the same thing happened in 2017.
Third-placed finalists Chris Hughes and Olivia Attwood's series Chris & Olivia: Crackin' On, saw the pair have an explosive break-up at the end of the three-part show.
Amber Gill and Greg O'Shea were surprise winners of the £50,000 prize this year, after Greg had only been in the villa for 12 days.
They've only just confirmed vaguely that they're in an official relationship and still have a distance between them as Amber lives in Newcastle and Greg resides in Dublin.
Bosses don't feel it would be a wise choice to let cameras follow them around just yet.
A source said: “It’s been a publicity disaster in previous years, when couples split before their show aired or appeared to get back together just as the programmes came out."
The insider added; “Jack and Dani’s series was a perfect example last year, with everyone saying their relationship was fake.
“This year bosses want to take the heat off the contestants’ relationships, especially as it’s been such a choppy year for couples making a go of it. Instead they are focusing on winter Love Island and want to nail the casting for that series."
They continued; “Of course, they’re keeping a close eye on their couples to spot any potential for spin-off shows, but at the moment it’s certainly not looking likely.”
Most couples barely even make it to three months, and Greg and Amber have been predicted to last just 69 days by data analysts Watches2You.
Feature image: Instagram/@loveisland