HomeTagsPosts tagged with "sizing"


Sizing discrepancies when shopping from store to store on the high street are crazy, and we all know the feeling of having to go up or down one, two or even three clothing sizes from our 'regular' size in particular items. 

Fitness an positive lifestyle Instagrammer Katy is going viral this morning thanks to her eye opening picture showcasing these sizing issues to great effect. 

Katy tried on two pairs of jeans in the same store, both size 10, and the evidence of what happened is captured in the images below. One pair is too big for her, while the other is unable to pass her thighs. 

And they're both the exact same size in the exact same store. 


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'LOL sizing is SUCH bullshit these are both a size 10 short from express in their low rise leggings. Literally the same store, cut, size, etc,' she captioned the powerful post. 

'The one was a hair too big and the other didn't even go over my thighs  like WHAAAT?!'

'My reason for sharing is…if you ever find yourself in a fitting room ready to burst into tears when something doesn't fit (we've all been there, myself included…millions on times…ask my mom) REMEMBER THIS PIC!'

'There are times I'm a small, times I can't even muscle into a large, times a 10 falls of my hips & times, like this, it doesn't even get past my thighs.'


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'Sizing is silly…no one will know if you had to bump up or down because of the cut, style, or likely completely wrong sizing on the store's part.'

'You mean so much more than fitting into the smallest size you can.'

'Our value should never come from a number…on the scale or in out clothes.'


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Katy's message is hitting home for many, and the comment section is flooded with anecdotes from people who have experienced the exact same issue with in-store sizing.

'I thought I was going nuts when I tried on clothes "my size" at one store and then had to go 2 sizes up at another store. Thank you for posting this!' said one. 

'I complain about this all the time. Sometimes I'm a 4 and sometimes I'm a 12. How does that work? It's ridiculous,' said another. 



H&M has officially made shopping trips easier by making their UK sizes bigger after years of backlash from customers about their tiny sizing.

We all know that finding the right size can be quite the daunting task. It can be a draining experience that often knocks our self-confidence.

Our size varies from store to store, you could fit into a size 10 top in one place, but need a size 14 in another.

Finally, after years of negative comments from customers about their extremely small clothes, H&M will now sell clothes that match UK measurements.
A spokesperson for H&M told HuffPost: “Following customer feedback, we are taking the steps to change our womenswear measurements to be in line with the UK sizing, for example, the previous measurements and fit of a size 12 will now be the measurements of a size 10.”
This means clothes that were once labelled a size 14 will now be labelled a size 12.

Customers have noticed a massive difference between H&M’s clothing sizes and other high street stores, which made shopping in the store trickier for many women.

The Swedish clothing company explained that their clothing sizes followed European measurements rather than UK ones.

This is a huge step forward for the clothing store, and it is bound to make shopping experiences a hell of a lot more easier from now on.



I approach shopping with a mixture of hope and trepidation. It's nearly like putting my self esteem on a bungee rope and hoping to hell that I tied the chord properly. 

You see, dear reader, I'm a size 12-or at least I should be. In some shops I'm a 10, in others I'm a 20. How good I feel about myself and the world in general that day directly correlates to the numbers on the clothes. And I'm sure I'm not the only one. 

Obviously, I would love nothing more to wake up in the morning and have Gigi Hadid's abs, but I like pizza too much for that to happen anytime soon. 

I'm no super model, but the 'average' size of Irish women is a UK 14, so as a 12(ish) I should have no problem finding decent clothes in an average high street store, right? 


A couple of months ago I went into a much-loved and well known high street store to pick up a chiffon shirt for work. Burgundy, with those 70's sleeves the seem to be everywhere, I figured I was on to a winner. Paid for it without trying it on, a rookie mistake in hindsight. 

I brought it home, tried it on. Much to my disgust, it wouldn't even fight over my chest. 

I was completely distraught, I must have piled on the pounds without realising it, started vowing to myself that I would live on a diet of celery and treadmills. 

Tearing it off in a self-directed rage, I turned to an old reliable shirt that's been wardrobe staple for many moons. Then, the label caught my eye, it was the same size, from the same shop. Both the shirts were a similar cut and material, bought within about two years of each other. One fit perfectly and the other restricted any hope of breathing. 

In jeans, one high street store a pair of high waisted skinny's 12 fit like a dream, another wouldn't go past my knees. 

You'd think that  there should be some kind of general consensus between clothing manufacturers but, in actual fact, there isn't. Which really doesn't make sense. Even the history behind where these sizes come from doesn't make that much sense. 

So buckle in, ladies and gentlemen, for the quickest roller-coaster whistle stop tour of sizing conundrums in the world. 

According to research done by Slate, the idea of standardised sizing first appeared in 1940's America. With Europe still in bits from World War Two, New York became home to the fashion industry. Couture and tailor made clothing begin to decline in comparison to ready-to-go, mass produced clothes. 

Before this ready-made clothes were only for men (typical), they used chest measurements to suss out what his other measurements would be. So the geniuses decided to do the same for women, basing sizes on women's busts. 

Of course, these measurements aren't exactly accurate. We all know ta ta's have a life and mind of their own. 

So in the 1950's the government went back to the drawing board, asking statisticians to take measurements of over 15,000 women. They hoped to create a broad, simple, standardised system  using all that data. But the data wouldn't co-operate, because everybody is different (obvs) AND they only measured white women. 

So they came up with 27 different sizes, including height differences, but that caused major headaches for manufacturers. So eventually, they came up with a more simplistic size range, from 8 to 32, based on bust measurements and a "classic" hourglass shape, which only 8% of women have.  By the 1970's the US government pretty much gave up trying to control dress sizes, so they let manufacturers decide.  

In 1982, the 'Specification for Size Designation of Women's Wear' was released in the UK. Similarly to the US, while stores were happy with these guidelines at first, they let them slip by the wayside giving manufacturers a lot more wiggle room (unlike those aforementioned jeans). 

Today, the changing of measurements can go either way. On one hand, you have budget stores using it as an excuse to slash sizes and save money by using less material per item. On the flip side, vanity sizing means that over the years some shops have crept their sizes up the scale to make customers feel better about themselves. 

Anyway, my point is that you don't need a label to define your size. Society constantly, through social media, magazines, films and TV, tells women that to be a above a certain size means to be lesser. Less attractive, less intelligent, less ambitious. Which of course, simply isn't true. So why do we obsess over completely archaic sizes that are totally inaccurate anyway? 

So please, ladies, don't go beating yourself by beating yourself into those jeans. You are and always will be so much more than a number on a label. And who really cares what that label says? As long as you're happy, healthy and can look in the mirror and say 'yeah I'm hella fine' that's all that matters. 


And FYI, I went back and got at top in a 16- and it looks great. 



How many times have you brought your size jeans into the dressing room, only to find that you'd need a winch and possibly some kind of denim-friendly lubricant to get them up over your thighs? 

No matter what store you walk in to, finding you size can be a little difficult thanks to the massive size difference brand-to-brand. 

The high street is being called out for its massive size discrepancies, and today it's H&M that's in the spotlight. 

Twitter user Samantha Bell took to the social media site to share a snap of two pairs of jeans, both in a size 16, from H&M and Penneys.

The size difference is blatant, with the H&M jeans being three quarters of the size of the Penneys ones.  


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This definitely isn't the first time that social media has been used to call out the murky measurements. 

Body positivity blogger Katy recently went viral thanks to her eye opening picture showcasing these sizing issues to great effect. 

The fitness and lifestyle guru showed herself trying on two pairs of jeans from different stores, both in a size 10. 

The drastic difference in fit is pretty evident in her post. 

There are so many possible reasons for this, from vanity sizing (where a label is marked as a smaller size than it is to make the customer feel good) to international sizing measurements not quite translating country to country. 

Despite being called out multiple times, it seems that high street brand owners just do not want to sit down and agree on a universal measurment for each size. 

Here's to hoping that the constant calls for a better system will be heard one of these days. 


Have you ever gone shopping and found that despite your body not changing dramatically over the space of the day, your size is varying from store to store?

There has been a lot of debate in the body positivity community about clothing sizes, which anyone who has been clothes shopping on the high street can see is inconsistent. 

As someone who is a size 12, I've found that in some stores I usually slot into a size medium, while in others I can't squeeze my bum into the XL.

And then magically in a third store a size 10 dress zips up comfortably. I mean really, what's that all about? 

Body confidence coach Michelle Elman has taken to Instagram to prove that sometimes, the size on the label really doesn't mean a damn thing, in the hopes of helping women realise that that a numeric tag really isn't something we should be paying too much notice to at all.

'I found a dress in my cupboard the other day that I had since I was in sixth form. The dress is a size 14. I bought it 5 years ago when I was a size 12. Now, I'm a size 20. And yet, I still fit it,' she captioned the powerful post.

'Which just proves that NUMBERS DON'T MEAN ANYTHING. So are you really going to let a change a dress size dictate your day? Are you really going to let an increase in a number affect your mood?'


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'Same dress. Still comfortable. Still beautiful. (In fact, I think I look better and happier now!) A higher dress size doesn't mean: – you are less beautiful – you are less worthy – you are less lovable – you are a worse human – you are a bad person – you are a different person AND it doesn't even mean you have a bigger body,' she continued.

'You could go up a dress size by simply changing stores… (or countries). You can change dress sizes because of the time of the day or simply due to whether you are on your period or not.'

'If you look at your cupboard and you find it harder and harder to find something to wear because of a change in clothing size, I have a great solution for you… throw out all clothes that don't fit.'


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'Looking at your wardrobe shouldn't be something that makes you feel insecure and sad so make sure everything in your wardrobe fits!'

'Numbers don't matter. Not the number on the back of your jeans, on the scale or even the number in your bank account. You are not a number.'

So if you don't fit into the size you feel is most reflective of your body, never fear. Think of your 'size' as more of guideline than a hard rule, because beating yourself up over something so inconsistent truly isn't worth it. 



Ever picked something up which had your size on the label only find it wouldn’t fit in a million years?  Yup, us too.

Well thankfully British PhD student Ruth Clemens has come to the rescue of every woman who’s ever been left crying by a label.

After failing to get into a size 16 pair of H&M jeans, size 14 Ruth publicly wrote to the retailer expressing her concern and kind of won the Internet in the process.

She wrote: “I'm normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I'd try them on. It did not go well.”

“As I'm sure you're aware, size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes).”

“I am not overweight (not that that should matter) and although I'm 5 foot 11 my body is pretty average shape-wise.”

“It's already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small?”

“Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn't for people like me?”

“You might recognise the top I'm wearing – it's one of yours and it's a size Medium. Sort it out would you.” 

Ruth has since received tonnes of support from other women who are fed up of misleading labels.  You go girl!