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look what you made me do

Well, well, well; those snakes have officially been BANISHED. That's right…Taylor Swift is back with a phantasmagorial bang.

Her new pastel-themed tune is called ME! and it's a beauty, as well as featuring the great Brendan Urie from Panic! At The Disco. 

Rumours are flying that ME! was supposed to actually precede Reputation, but when sh*t went down with the media regarding the Kardashians and Kanye West, she decided to show her dark side first.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Our pal Taylor has been dropping hints for weeks about her latest musical endeavour, and the pastel colours hint at a return to her 1989 roots. 

Fresh from her Time100 success, Swift's return show's yet another streak for mastering her personal marketing brand. 

The video is adorable, and features a Parisian aesthetic with the pop star even speaking French at one point. Très bien henny. There's also a nod to Mary Poppins in there too, randomly.

The gal loves Easter eggs, and there's plenty of hidden meanings in the Dave Meyers-directed video.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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One thing's for sure…TS7 is going to be MAJOR.

Here are Twitter's most outrageous reactions to TayTay's new music video:

1. Fans have been #attacked.

2. Brendan Urie in suspenders

3. Spread the rainbow

4. This detective discovered a possible feature from the album;

5. Is she ENGAGED? Also we adore her kitty's cameos.

6. Her kitty fam possibly  just expanded

7. She has resurrected from the dead:

8. She's certainly changed her colour palette…

9. Reputation was dropping hints left, right and centre b*tches!

10. Swifties are incapable of remaining calm:

11. Is Taylor supporting Brie Larson's Unicorn Store?

12. She damn switched the light on:

13. Applicable to group projects, we think:

14. Her fans would die for her, but Instagram ain't having ih…

15. The feels are a little strong, to say the least:

At the moment, Taylor is currently on track to break the record for fastest music video to reach 100 million views on YouTube, after Ariana Grande's Thank U, Next and BTS' Boy With Luv.

It's surpassed 13 million views in just three hours, which is phenomenal.

Without further ado, here's Taylor's new video. Indulge in it, if you haven't already seen it. If you've already seen it, watch it again. It's worth it.

Feature image: Instagram/@swifties.jp 

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There is no such thing in this world as a perfect person, and one role model who emblemizes the acceptance of ones flaws has got to be Taylor Swift.

While she pokes fun at her own past through her creative music videos and tongue-in-cheek tweets, Taylor has also used the past year as an opportunity to reclaim her power in the face of her haters.

She has expanded her voice far beyond her humble beginnings in country music, and dominated the charts and popular culture with her most recent album Reputation. 

Taylor has bourne the brunt of some feuds over the past few years, and her most recent defined an entire era for Swift’s music.

Most notably, a drawn out fight with Kanye West and Kim Kardashian proved to be a difficult time for the singer.

The singer was held to task by Kim Kardashian last year, after the reality TV star leaked some unflattering audio of the singer. Kim’s penchant for the use of the snake emoji in association with Taylor’s name led to an influx of hate on Taylor’s social media, and pop culture fanatics lapped up the apparent demise of the star’s good name.

Rather than retaliate, Taylor did the opposite – she went dark. The star deleted all of her Instagram photos last August, and removed her profile photos from all of her social media. The singer was clearly gearing up for a comeback, but no one could have anticipated what she would serve up as a remedy to her silence.

An apology? A sweet-as-pie comeback to regain her throne as the globe’s most wholesome pop star? No.

Taylor made her comeback with some very mysterious videos of a snake slithering slowly, and frankly, we were all shook. Taylor came back with badass, unapologetic album, playing on her newly garnered bad Reputation, and made reference to her past feuds with delicate but dramatic references. We were hooked.

With unapologetic songs like I Did Something Bad, End Game and Look What You Made Me Do dominating the album, we’re quite certain that anyone who had previously tried to drag the pop icon down was probably losing sleep over the thought of what she would do next.

That’s the thing about bullies, once you stand up for yourself, they somehow seem to lose their (forked) tongues.

Taylor went up against some of the most powerful personalities in the celeb world, and proved that past accusations of her ‘playing the victim’ to further her career were simply untrue – she hadn’t played the victim, she had been one, and now she was reclaiming the power people had tried to take from her.

She did this once again in her well publicised sexual assault trial against former radio DJ David Mueller – winning a symbolic one dollar in compensation from the DJ who groped her publicly at a meet-and-greet.

taylor swift taylor swift dancing

The compensation was purely meant to be a symbol – Swift certainly didn’t need the money, but she needed to prove to her fans once again that if you stand up against the people who seek to harm you and take away your power, your autonomy, you can win.

‘I acknowledge the privilege that I benefit from in life, in society and in my ability to shoulder the enormous cost of defending myself in a trial like this,’ she said at the time. ‘My hope is to help those whose voices should also be heard.’

At a later concert, Taylor’s fans showed the singer that she had been heard, by holding up one dollar bills of their own one year on from the court case.

Taylor’s impact on her fans is undeniable, and rather than pandering to the needs of an endlessly churning celebrity industry by retreating to the safety of her formerly innocent image, she took the opportunity to show her fans and herself that the people who try to take advantage of you, hurt you, and beat you down can be defeated.

She came back into our lives via a fierce album, an even fiercer attitude, and a no-nonsense approach to dealing with bullies and haters, and we can’t think of a better role model than that.

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Joseph Kann, the director of the music video for Taylor Swift's new single, Look What You Made Me Do, has denied claims that he copied the imagery in Beyoncé's Formation.

Following the single's release on Thursday night, a teaser clip was dropped for the upcoming video.

Beyoncé fans were quick to point out some comparisons between the visuals for the two videos, and many took to Twitter to share the similarities, with some even accusing Taylor of cultural appropriation.

Last night, Joseph addressed the accusations in a tweet writing that he has much “love and respect for Bey”, though Taylor's new video is “not in her art space.”

Joseph has previously worked with Beyoncé during the Destiny's Child era as director of the Say My Name and Jumpin' Jumpin videos. He has also worked with Taylor on a number of projects including the videos for Bad Blood, Blank Space, Wildest Dreams and Out Of The Woods.

Look What You Made Me Do is the first single from Taylor's sixth studio album, Reputation, which is set to be released on November 10.

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