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Another day, another Kardashian doing something culturally inappropriate.

Last week it was Kylie's absurd Handmaid's Tale-themed party, this week it's Kim Kardashian West's new body foundation AND her kimono range. 

The reality television star and beauty mogul has been accused of cultural appropriation after releasing her new shapewear collection, which is named 'Kimono'.

No, it has nothing to do with actual kimonos, or Japan for that matter. 

She wrote on Twitter about the launch, saying;

"Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work."

Social media users, however, were having NONE of it. Kim was blasted for adopting a term which bears strong significance in Japanese culture, while only using it for the play on her name in the title.

A user named Yuko Kato on Twitter criticised the name, explaining the confusion which Japanese people have regarding the inappropriate choice; 

"As a Japanese woman who loves to wear our traditional dress, kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name."

They added; "Basically, what you’re doing is creating a line of underwear and calling them, ‘traditional Japanese garments’. Is that what you’re aiming for? 

"Or, are you intentionally taking a Japanese word of specific and extreme cultural significance, stripping away its meaning, and appropriating it for your brand?

"I do hope not, but intentional or otherwise, that will be the result. That’s why many Japanese are crying foul," Yuto concluded.

It appears that Kim didn't do her homework when it came to the cultural importance of the word 'kimono'.

Another person tweeted; 

"Please be respectful with Japanese culture. The word 'kimono' shouldn't be something that any one company can take advantage and making profit out of cultural appropriation."

The range was also described as "absolutely tasteless and awful" and lambasting Kim for having "zero respect to the Japanese culture".

"I feel very sad that the name “Kimono” is being used to something completely different from what we Japanese know about it. Kimono is Japanese traditional clothes and we are very proud of its history and culture.

"I’m sorry but I feel this name choice is simply ignorant," wrote Twitter user @bunkaiwa. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

US reports stated last year that Kardashian West filed to trademark the name "Kimono Intimates".

The "kimono", was originally worn by commoners in Japan and as an undergarment for members of the aristocracy. It became a widely-worn item of clothing by the 16th century for all classes.

This isn't the first time that the businesswoman has been called out for cultural appropriation, remember her 'Bo Derek Braids'?

Feature image: Instagram/@kimkardashian

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With Body and Soul, Longtitude and Electric Picnic just around the corner it's time to start thinking about your festival wardrobe.

While Lidl may be our prime destination for affordable avocados and cupboard staples, that magical middle aisle is always worth a browse. 

The fash-huns at Lidl are launching a summer collab with supermodel Heidi Klum – and one piece in particular is calling our name for festival season. 

This long line kimono is exactly the vibe we want to establish for our festival aesthetic. 

At a mere €12.99, it's definitely not going to break the bank either. 

If you're popping in for your cans for Body & Soul this month, nab one from 155 stores nationwide in sizes 8 to 16. 

We can see ourselves teaming this statement but classic piece with some black denim shorts, chunky black boots and fishnet tights for festival season. 

Once the glitter has faded from our faces, it's being draped over a crop top and blue jeans for summer brunch with the gals.

The #LETSLOVESUMMER collection will be available Monday June 18.

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When we think of perfectly styled Irish influencers, Lauren Arthurs springs to mind immediately.

The blogger and style maven took to Instagram recently to showcase a pretty unique take on the classic summer kimono, and we're all about it.

 

A post shared by Lauren Arthurs (@lovelauren_eu) on

Lauren opted for this golden-hued oriental-inspired kimono with a cinched, button down waist and fitted lower sleeves. 

The silky finish adds a luxe touch to an otherwise very affordable statement piece. 

The low cut neckline leaves rooms for some layered necklaces, or leave the decollatage bare and add a pair of tasselled earrings. 

Bershka Kimono €45.99

Rather than teaming this piece with jeans and sandals like the stylists at Bershka, Lauren went for an edgy pair of chunky Doc Martin boots. 

She also went bare-legged, adding some black shorts and her black Gucci Marmont handbag. 

 

A post shared by Lauren Arthurs (@lovelauren_eu) on

This piece is perfect for a summer holiday, thrown over a bikini and some chunky sandals. 

We would also weAr this kimono open, with a black turtleneck top and black jeans. 

 Another piece to add to our wish list…

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Kimonos are a summer staple, with their light, breezy design and bright prints. 

The high street has created a number of striking kimono trophy pieces this season, perfect for sprucing up a dull summer wardrobe.

Celebs like Rihanna, Beyonce, Kendall Jenner and Vanessa Hudgens have all rocked a kimono in recent months, and these pieces are exactly what we need to channel the celeb-favourite look: 

 Milk It Vintage Maxi Festival Kimono €60.81, Zara Contrasting Kimono €79.95, Zara Floral Kimono €59.95

 Topshop embroidered satin kimono €98.00, Reclaimed Vintage Inspired Kimono €94.59

 New Look Floral Kimono €34.99, ASOS Orange Duster Kimono €40.54, Zara Floral Kimono €49.99

Pretty Little Thing Black Tassel Kimono €27.00, New Look Blue Floral Kimono €29.99

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Kimonos are going to be our summer wardrobe staple – who wants a cardigan when you can have a kimono instead?

We’ve been eyeing them up for a while now, but have you looked outside lately? It’s clearly still Christmas jumper weather here.

The first kimono pictured is a full-length leopard print that we think is uh-mazing, find it at Boohoo.com.

The second is from Oasis and has a beautiful floral pattern on a darker background – perfect to brighten up any outfit!

We love the bright and feminine colours of this third kimono, so pretty! You can find this kimono by Alice & You on ASOS.

The final piece can also be found on ASOS by Kiss The Sky and has an absolutely stunning tribal elephant pattern which we actually may be obsessed with at the moment.

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