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gold fever


You'd almost feel a great big whack of empathy for the celebrities of yesteryear: after all, they did NOT have all the advantages of nifty hair gadgets, advanced hair products, and – most significantly – hair extensions that famous faces today can rely on.

Case in point: L'Oreal ambassador and all-round totally gorgeous gal Cheryl Cole – who once sported cornrows (hello, 2002) in a bid to jazz up her tresses. 

Nuff said. 

However, and while extensions have certainly in more recent times been championed by a host of red-carpet connoisseurs, small and big screen stars, and catwalk queens, adding to your own strands is now increasingly commonplace for us normal folk too. 

In fact, one recent survey in the UK revealed that an astonishing one in three women – from all walks of life – currently wears extensions. 


A video posted by Gold Fever Italia (@goldfeveritalia) on

Yes, Britney Spears, Paris Hilton, and Katie Price once gave them a seriously bad name, but there's no doubt that the hair extensions available right now are a practically flawless addition to what nature already bestowed on you. 

A whack of celebrities opt for Gold Fever – mainly because it's seemingly as close to your own real hair as extensions come. That and it's ethically-sourced and fans of the brand swear that it doesn't cause any damage to their own precious tresses. 


A photo posted by Georgia Penna (@georgiapenna) on

The current crop of fans include the likes of models Georgia Salpa and Rosanna Davison; actress Michelle Keegan; Cocoa Brown's Marissa Carter, Made In Chelsea's Lucy Watson and Nicola Hughes; Celebrity Big Brother's Danielle Lloyd; and singers Una Healy, Tallia Storm, and Louisa Johnson.

But with prices for a set – which should last six months – ranging from a couple of hundred euro up to €1,000 for more complex transformations, is it money well spent?

Well, if the before-and-after snaps of Average Josephines in salon chairs up and down the country are anything to go by, the answer is a resounding 'yes!'. 

Online reviews from bloggers and influencers are suitably gushing too. 

"I have the flattest, straightest, most lank hair you can imagine, so I just love the volume and fullness the Gold Fever Hair Extensions give me," writes The Style Fairy, aka Naomi Clarke. 


A photo posted by Rosanna Davison (@rosanna_davison) on

"Even though I have a serious amount of hair, styling is very easy. It takes me about 10 minutes to curl my hair and about 15 to dry it," highlights The Beautiful Truth – Sinead Kavanagh.

"The results as you can see are nothing short of beautiful," states Kellie B Beautiful, aka Kellie Billings, adding: "It has definitely given me a little confident boost."

Yup, clearly things have come a LONG way since Paris and Nicole first rocked super-long and lanky locks on The Simple Life – and there's no doubt that (unlike Cheryl's cornrows) hair extensions is one trend that's here to stay.



She's known for her long luscious locks – but blogger Suzanne Jackson has now taken the plunge – chopping inches off her hair. 

And while we all know how utterly terrifying it can be to see a scissors cut into your precious tresses, Ms Jackson certainly pulls off the look expertly. 

Taking to Instagram recently to debut the style, the 31-year-old wrote: "Massive thanks to my girl Jane in @red_velvet_hair_salon for applying my new @goldfeverhair extentions in time for Paris Fashion Week next week!"

She followed up the message with the hashtag #ShortHairDontCare.

Later, Gold Fever shared its own re-gram – stating that it also LOVED Suzanne's transformation. 

The Dubliner is currently in Paris for Fashion Week, giving her revamped hair a whirl on the streets of the La Ville Des Lumières.

Unsurprisingly, Suzanne has been spotted in a variety of gorgeous outfits, including a pair of fab €23 tartan trousers, a high-neck bodysuit for €12 and a patch-work leather jacket priced at €41 – all from New Look.

Yesterday, Ms Jackson, who is marrying her long-term love Dylan next year, chose a crisp white shirt, blue jeans and red velvet boots from Zara, along with a pale blue sweater-jumper from H&M.

Shorter, chic hair, and on-point fashion: at SHEmazing, we're definitely all over these seriously head-turning vibes from Suzanne.



If you have skin that’s any way fair, you’ve probably grown up with a whole set of “rules” to live by.

No pastels, no white clothes and most DEFINITELY no darker hair colours. They’ll just wash you out… at least that’s what your mam’s always drilled into you, right?

Well, you can throw those beliefs out the window because lately we’ve been getting serious hair lust for celebs rocking darker, deeper shades – everything from intense black like Suzanne Jackson to coffee brown like MIC‘s Lucy Watson.

Of course, the spectrum of darker colours ranges far and wide, and it’s all about choosing a shade that suits your skintone and your own personal style. Here are some of the celebs giving us serious dark hair #goals of late.

Suzanne Jackson

Blogger and beauty guru Suzanne, the woman at the helm of SoSueMe and SOSU cosmetics, has always gone for darker tones – but with a hint of warm brunette to ensure her paler skin is complemented.

That length and volume comes courtesy of Gold Fever hair extensions (the brainchild of fellow Irish woman Katie-Jane Goldin), of which Suzanne’s been a long-time fan. With a blend of different colours used to create the perfect shade, there’s no fear of looking washed out.

Shauna Lindsay

Another Gold Fever fan, model Shauna Lindsay is the perfect example of how to work darker tones without risking looking like Wednesday Addams the second you take your make-up off.

Her darker roots are complemented perfectly by lighter blonde-brown ends, courtesy of 20′ Gold Fever extensions, which gave some much-needed volume and an all over healthy look.

“My hair was so damaged, generally from doing fashion shows and having heat on it all the time,” Shauna says.

“I love being a model don’t get me wrong but your hair goes through a lot! My hair was NOWHERE NEAR as thick as it used to be and I longed for an extra bit of length. The extensions I got put in are 20′ and they are SO FULL,” she explains.

Lucy Watson

Granted, Made In Chelsea alum Lucy usually sets off her deep brown wavy tresses with a tan, but that doesn’t mean we can’t follow her for some hair inspiration.

Lucy keeps her hair relatively short, using extensions to add volume rather than heaps of length. The warm brown hue is perfect with her paler skin – though we reckon it would be a winner with any skin tone.

Considering changing up your style á la Lucy, Suzanne and Shauna? Check out Gold Fever‘s Instagram page for some hair #inspo. Thank us later!



When it comes to her generous mane, she has had – let's be honest – her fair share of total disasters.

And while we've actually been big fans of some of her more daring brightly-coloured mops – Kylie Jenner as a blonde was brassy, while her cornrows (eeek!) were just a horror.

Still, it's recently come to our attention that the 18-year-old reality TV star's tresses are at their ABSOLUTE best right now. Finally! In fact, we dare say we've never seen them look better. 

One recent snap on her Instagram page – where she is promoting LyfeTea clad in a skin-tight white skirt and top – has now notched up more than a million likes, with thousands of commentators compelled to remark on her luscious locks. 

A selfie of Ms Jenner dressed in a matching sand-coloured crop top and trousers was also similarly lauded for displaying her new hair to its full, gorgeous effect. 

We say, let's give a hearty pat on the back to her hair stylist – the talented Chris Dylan.

Along with makeup artist to the stars Joyce Bonelli, he is responsible for creating the Kardashian-Jenners's always totally glamorous, wonderfully OTT looks (oh for a sneak peak at his kit bag).

During the summer, the younger Ms Jenner revealed that her own hair was seriously damaged after years of colouring, styling and straightening.

She furthermore admitted that it "took months of not dyeing my hair and wearing wigs to get my hair back to health".

Back to health it most certainly is now: full and healthy – we definitely have ALL SORTS of major hair envy in the run-up to the festive party season.

Sadly, Chris Dylan hasn't divulged just yet what he's done to achieve his client's striking new look.

However, he is an ambassador for Gold Fever hair extensions (a brand which is, incidentally, overseen by Irish businesswoman Katie Jane Gold) and indeed, he sports wonderfully long, totally luscious Gold Fever locks himself.

Of course, Kylie LOVES to change up her look regularly (she could be digging out that green wig again next week) – but this is one trend we really hope she hangs on to for a while yet.


She wowed the world by looking almost impossibly well-groomed and fresh-faced less than 12hours after giving birth to her second child.

At 6 o’clock in the evening standing on the steps of the Lindo Wing at St Mary’s Hospital in London on Saturday following the 8.30am birth of Princess Charlotte, Kate Middleton was perfectly radiant. And despite her slim figure, bespoke Jenny Packham dress, and, of course, her gorgeous newborn daughter, the Duchess Of Cambridge’s magnificent hair certainly didn’t go unnoticed.

Kate and Williams with baby Charlotte on Saturday 


Rumours have long been abound that the royal relies on strategically-placed hair extensions to give her own natural locks a boost; this weekend will certainly do little to placate the conversation. Before emerging into public, she was looked after by well-to-do hairdresser Amanda Cook Tucker, who was apparently spotted entering the maternity hospital at lunchtime on Saturday, armed with appliances and products.

But speculation is now mounting that even even the best professionals in the business would struggle to create a similarly full, glossy mane without a little helping hand.

The Duchess back in 2011


Speculation as to whether the Duchess’s hair is entirely her own has circulated since her November 2010 engagement, but understandably neither she nor Kensington Palace has ever commented on the matter and she continues to ignite a serious dose of hair-envy in millions of women globally. 

“It’s impossible to say for certain unless you’re actually handling her hair,” Gold Fever’s Katie Jane Goldin, whose clients include Rosanna Davison, Georgia Salpa, and Roz Purcell, explains to SHEmazing! “But to have a such an incredible, gorgeous mane without some help from well-positioned extensions would be extremely rare.”

Rosanna Davison uses Gold Fever hair extensions


She adds: “So either she’s struck the hair-lottery – or she’s been quite clever in how she uses enhancements.

“These days, the best hair extensions look and feel exactly like your own natural strands do. You’d actually be surprised at how many people from all walks of life wear them.”


Model Rosanna Davison and businesswoman Katie Jane Goldin made their way to Punchestown earlier today in an EC-120 helicopter – flown by none other than Katie Jane’s entrepreneur brother, David Gold.

David Gold with Rosie, Katie Jane, and SHEmazing! editor Gillian Fitzpatrick


The duo were on hand to judge the racecourse’s much-anticipated Ladies Day competition – which this year was sponsored by Gold Fever hair extensions – and decided to skip the traffic by hitching a lift with David. And as SHEmazing!’s exclusive video from inside the helicopter shows, the group enjoyed some stunning scenery en route.

They weren’t the only ones to travel to Naas in style either. Racehorse owner JP McManus also landed his chopper in the vicinity.

Punters in attendance battled unseasonably cold weather, albeit interspersed with bursts of sunshine, but the fashion on offer certainly defied the unforgiving conditions. In the end, 19-year-old Kirsty Farrell from Newry shone brightest, snapping up the opening day’s Best Dressed accolade, and bagging an impressive Gold Fever prize: €1,000 worth of premium hair extensions plus an Instyler styling tool.

Day one winner Kirsty Farrell with Rosanna Davison


Kirsty, who also finished as a Best Dressed runner-up at Fairyhouse earlier this month, now goes through to Friday’s grand final where she will line-up alongside winners from the rest of the week. Each will be hoping their stylish ensemble lands them an all-expenses trip of a lifetime to Makanyi Lodge – a luxury safari retreat in South Africa’s Kruger National Park – as well as a year of Gold Fever hair extensions.

Gold Fever's Katie Jane Goldin with her husband Barry Scallan


The judges both looked seriously on-trend themselves: Rosie wore a dress by Alex Perry and sourced from the Ivory Closet, while Katie Jane, who is six-months pregnant with her first child, opted for an embellished number from Ted Baker. Each also accessorised with towering Christian Louboutin stilettos, and hats from Suzanne Ryan millinery.

Although by 5.30pm the champagne tent was heaving with revealers tucking into generous sea-food platters and bottles of chilled Bollinger, the pair were by then back in their chopper – returning directly to the Goldin’s family home near Bray.