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Balmain X H&M

Expectation has been sky-high – and evidently scores of Irish folk have been only DYING to get their hands on a piece of Olivier Rousteing's talent.


Peek… #HMBALMAINATION @hm @hm_ireland

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Yes, with doors opening at 6pm, lucky VIP invitees have been flocking to H&M's flagship store on College Green in Dublin's city centre for the retailer's high-profile collaboration with label of the moment, Balmain.


@angelascanlon on the decks tonight! #hmbalmaination #balmain #shemazing

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Social media was this evening flooded with snaps of some of the purchases made – as well as the lengthy queues to get in.


2 of balmains biggest fans @hm #BalmainBoys

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Officially for the rest of us, the collection goes on sale at 9am tomorrow in the College Green shop and on H&M's website. Undoubtedly, demand will continue until the items sell-out. 

Elsewhere around the world, the queue to get into H&M's flagship outlet at Orchard Building in Singapore began on Monday, while on Fifth Avenue in New York, lines of shoppers are also well-established by now. 


Two very #HappyBunnies having bagged our #HMBalmaination goodies #eeekkk @abbie.devereux_stylist

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In Sydney, those first in the queue at the Pitt St Mall were being paid hundreds of dollars by eager fashionistas.

As one 19-year-old student there explained to the Daily Telegraph: “I’ve gotten $200 from someone who asked me to buy a dress for them.

“The dress costs $200 and she handed me another $200. People are really desperate for the clothes in the collection but not willing to line up overnight.”


#hmbalmaination @hm

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Oxford Street in London is also already extremely busy, as is the Avenue K store in the Malaysian capital of Kuala Lumpur.


No stock left but at least I'm in #hmbalmaination #balmain @hm_ireland @balmainparis

A photo posted by Isabelita (@isabelita_ruiz) on

Understandably, the hashtage #HMBALMAINATION has been the top trending item in Ireland this evening. 


The Balmain x H&M fashion show was certainly one to be remembered, from the dancers that stomped their way around to runway to the abundance of major super models like Kendall Jenner, Karlie Kloss, Gigi Hadid, Joan Smalls, Jourdan Dunn and more. 

But probably the most memorable part of the show (for us, anyway) was seeing Kendall and Gigi busting moves to the Backstreet Boys. 

Wearing the brand new Balmain x H&M collection, the models were standing front and centre, and dancing like nobody was watching. 

Watch the video here (caution: you will want the Backstreet Boys to come on the radio next):



The lengths that some fashion fans will go to for a glimpse at a brand new designer collection?

Well, hacking isn't out of the question, evidently. Olivier Rousteing's master plan of dropping only the most elusive nuggets to tease Balmain's upcoming collaboration with H&M hit a slight snag.

The Cut reported that a woman in Chicago has posted 99 images to Instagram that she is saying belong to the much- talked about collection, which was not supposed to be released to the public until November.

Kathryn Swartz Rees first announced her discovery on Twitter Tuesday evening, tagging the message with the hashtag: #HMBALMAINNATION. Her Instagram account has since been deactivated.

Kylie Jenner and Kendall Jenner attend the 2015 Billboard award wearing Balmain x H&M


She says she simply "happened to search at the right time using the right parameters," she told The Cut.

According to Swartz Rees, she was able to pull images of the collection right from H&M's site because Google had supposedly indexed the URL, which allowed her to retrieve the images with a well-timed Google sweep. This page she alleges she found them on has been taken down since. 

Previously, we've only seen select Balmain for H&M pieces sported by members of Rousteing's #BalmainArmy on the red carpet and in the just-released ad campaign. However, the leak was the first comprehensive look at the entire collection — women's and men's apparel, shoes, and accessories. 

And the pictures Swartz Rees posted looked fairly legit. They also looked absolutely fabulous. Since the 'leak' a new Instagram account has come online, featuring many pieces similar to that seen last night.


We already want the boots.


Oh- and this dress too! To be honest, we want one of everything.

On top of the beaded blazer and similarly-embellished pieces we’ve already seen on Kendall Jenner and the rest for supermodel squad, there's rich velvet, satin-look fabric, and  and other similar attention to detail we've seen from Rousteing's Balmain.

Swartz Rees told The Cut that the there are different colourways available for certain items that didn't feature in her Instagram feed.

There's less than one month before the official collection is due to be launched and now we're feeling even more excited about it. H&M told Buzzfeed News about the leak:

“Images from our Balmain x H&M collaboration have surfaced. We are pleasantly surprised by our fans positive reaction to the collection.”



Since the announcement was made four months ago, we've been silly excited about Balmain's arrival at H&M.

With good reason too – not only is the French fashion house one of the hottest labels of the moment (thank you, Kim Kardashian) – it's haute couture status means it is also one of the most eye-wateringly expensive.

Indeed, simple blazers come in at around €1,500 with sandals similarly priced. Meanwhile, a leather embellished mini dress from this season is a cool €8,500.

And though H&M has over the last decade brought us seriously affordable designer goodies at distinctly high-street prices – it seems that this collaboration will be somewhat more pricey.

Debuting one of the pieces last night, Gigi Hadid hit the red-carpet at the swish Harper's Bazaar Fashion Week closing party in New York.

With head designer Olivier Rousteing's signature geometrical pattern being used to full-effect, the long-sleeved dress sports monochrome and subtle gold hues.

It was the price, however, that really caught our eye: a cool €500.

Although the dress is likely to be among the most expensive pieces on sale come November 5 (when the range launches internationally – including in Ireland), last year's Alexander Wang collection was not quite so dear. 

Fans then were invited to snap-up over-the-knee socks for just €15 and tank tops for €30. At the other end of the scale, the range charged around €200 for footwear, with a metallic down jacket – the most costly Wang item on sale – being priced at €350.