While people have always used tattoos and paints as creative body art, the new method that people are using to design their skin is incredibly dangerous.
Most of us are acutely aware of just how bad high levels of sun exposure are for your health. We are forever being warned of the dangers and health risks that exposing ourselves to the sun without protection can cause.
But the latest worrying Instagram trend is seeing people purposely burning their skin in order to create a temporary tattoo.
A scary number of the social media site’s users have put pieces of cloth, stickers and tape to their skin and let their bodies burn so that when they remove the material, there will be the desired shape left on their skin.
Unprotected exposure to the sun can lead to skin cancer, ageing of the skin and other harmful side effects.
But alas, that is what people are willing to risk for a three-day tattoo.