The internet went mental over the weekend when rumour kicked-off that Jennifer Aniston's top-secret wedding dress had finally been revealed.
Sadly however, it later emerged that the gown was not connected to the actress in any way – and that it had all been a big misunderstanding.
Still, we shouldn't lose hope just yet – it seems that we may have indeed been given a sneak-peak of her wedding day attire before… on reality TV show, Say Yes To The Dress.
Say what, now!?
Yup, TMZ has done some stellar digging, and discovered an April airing of the hit show which reveals an awful lot.
In it, a bride is seen trying on options in Manhattan's swish Kleinfeld boutique – eventually weighing-up the merits of a €7,600 gown from Mark Zunino.
She initially feels the price-tag is too steep until, that is, an employee reveals: "I know the dress really well – I actually picked this dress for Jen Aniston to wear on her wedding day."
She adds: "In my head, this is Jennifer Aniston's dress."
The piece in question – a sweeping silk sheath gown – is a classic, somewhat understated creation.
It features a stunning deep illusion neckline and plunging back with buttons in silk crepe and lace, and has a chapel train and cap sleeves.
The gown is also an exclusive to the Chelsea bridal boutique. Indeed, the upmarket outlet is the exclusive stockist of pieces from the Mark Zunino bridal label, which was founded in 2011.
TMZ has now asked Kleinfeld for a comment, and the website says it is currently waiting to hear back. Mail Online approached the designer himself, to which a representative replied: "We can neither confirm nor deny that we designed the gown for Jennifer Aniston's special day.
"We can confirm that we did do sketches of wedding dress options for her."
Interestingly, LA-native Mr Zunino has already dressed Jen's BFF Courteney Cox for the red carpet.
Jennifer, 46, married actor Justin Theroux, 44, in a top-secret ceremony on August 5 at their €20m LA home. They have been together for four years, and engaged since August 2012.