HomeTagsPosts tagged with "sainsbury’s"


This week has seen two of the hottest days of the year so far, and while the public – both in Ireland and the UK – were facing into a week of nonstop chafing only made better by the promise of office ice creams, one store in the UK was busy preparing for the festive season.

With five months to go until we can officially say the Christmas season is upon us, a branch of Sainsburys in East Dulwich hedged their bets in the hopes some wily shoppers might use the hottest day of the year to do a spot of Christmas shopping.

Taking to Twitter to draw attention to the grocery giant's seasonal slip-up, Nigel Hall shared a snap of a shelf of milk-chocolate Toblerones festooned with miniature Christmas trees.

"Yes, on the hottest day of the year @Sainsburys has got Christmas stock in," he wrote in a tweet which has hit headlines this week.

With social media users wasting no time calling the retailer out on their festive eff-up, a spokesperson for Sainsbury commented on the matter, saying: "We’re looking into how this stock got onto our shelves in the middle of Summer."

And in a move which any lover of Dad jokes would appreciate they finished by insisting: "We appreciate it’s snow joke and will find out from our supplier whether they Noel more."

Oh, you guys!

If you come across any Christmas merchandise this summer, take a snap and email it to hello@shemazing.ie


While we have all considered at some point or another a nice cup of coffee to get us over that post-dinner slump, we didn’t exactly envision this as the way forward.

As part of an in-store and outdoor advertising campaign, Sainsbury’s is suggesting that customers add coffee to their spaghetti bolognese.

Many customers have not taken this news well. Many had serious questions concerning quantity, quality and just general coffee to water ratios.




Then there were a few foodies who didn’t understand all of the fuss.

There's always one… 

Buzzfeed spoke to Sainsbury’s to clear up some confusion and make sure they are actually advocating such a recipe. They are, and they had an interesting explanation.

“The coffee adds a underlying depth of flavour that helps to balance the sweetness of the tomato-based ragu.”

They also added that it is not the first time sweet and savoury have collided on our dinner plates:

“Rather like adding chocolate to chilli con carne, which is another of our recommended twists – although that one is a little better known.”

If you are in any way intrigued, then make sure you check this video for a full explanation:



Just when we had *almost* gotten over the tearfest that the beautiful John Lewis Christmas ad – there's another one to set us off!

This Sainbury's advert for the festive season is based on true events from one hundred years ago. 

The short movie was made in association with The Royal British Legion and all profits made from the chocolate bar featured in the video and on sale in Sainsbury's stores will go towards the Legion. 

Tissues at the ready, ladies…