While we have all considered at some point or another a nice cup of coffee to get us over that post-dinner slump, we didn’t exactly envision this as the way forward.
As part of an in-store and outdoor advertising campaign, Sainsbury’s is suggesting that customers add coffee to their spaghetti bolognese.
Can everyone else see this? Am I having an episode? pic.twitter.com/O9RTkdJqJL
— Patrick Smith (@psmith) September 6, 2015
Many customers have not taken this news well. Many had serious questions concerning quantity, quality and just general coffee to water ratios.
— Mike Pocock (@MikeyPocock) September 5, 2015
@psmith The truly bizarre thing is that it gives no indication of how much to add. A whole jar?
— Ivan Kirby (@hellothisisivan) September 7, 2015
What happens if you cook spaghetti in coffee instead of water.
— blacketttttttt (@RuthBlackett) September 6, 2015
Then there were a few foodies who didn’t understand all of the fuss.
I don't understand why everyone's having such a problem with this campaign. Both coffee and chocolate add richness. https://t.co/GslpfwEwto
— Anthony Dhanendran (@phowax) September 7, 2015
There's always one…
Buzzfeed spoke to Sainsbury’s to clear up some confusion and make sure they are actually advocating such a recipe. They are, and they had an interesting explanation.
“The coffee adds a underlying depth of flavour that helps to balance the sweetness of the tomato-based ragu.”
They also added that it is not the first time sweet and savoury have collided on our dinner plates:
“Rather like adding chocolate to chilli con carne, which is another of our recommended twists – although that one is a little better known.”
If you are in any way intrigued, then make sure you check this video for a full explanation: