While we have all considered at some point or another a nice cup of coffee to get us over that post-dinner slump, we didn’t exactly envision this as the way forward.

As part of an in-store and outdoor advertising campaign, Sainsbury’s is suggesting that customers add coffee to their spaghetti bolognese.

Many customers have not taken this news well. Many had serious questions concerning quantity, quality and just general coffee to water ratios.




Then there were a few foodies who didn’t understand all of the fuss.

There's always one… 

Buzzfeed spoke to Sainsbury’s to clear up some confusion and make sure they are actually advocating such a recipe. They are, and they had an interesting explanation.

“The coffee adds a underlying depth of flavour that helps to balance the sweetness of the tomato-based ragu.”

They also added that it is not the first time sweet and savoury have collided on our dinner plates:

“Rather like adding chocolate to chilli con carne, which is another of our recommended twists – although that one is a little better known.”

If you are in any way intrigued, then make sure you check this video for a full explanation: