While we have all considered at some point or another a nice cup of coffee to get us over that post-dinner slump, we didn’t exactly envision this as the way forward.

As part of an in-store and outdoor advertising campaign, Sainsbury’s is suggesting that customers add coffee to their spaghetti bolognese.

Can everyone else see this? Am I having an episode? pic.twitter.com/O9RTkdJqJL

— Patrick Smith (@psmith) September 6, 2015

Many customers have not taken this news well. Many had serious questions concerning quantity, quality and just general coffee to water ratios.

 

@sainsburys suggest coffee in a spag bol and every Italian shudders #noneed pic.twitter.com/hXI62pg2a7

— Mike Pocock (@MikeyPocock) September 5, 2015

 

@psmith The truly bizarre thing is that it gives no indication of how much to add. A whole jar?

— Ivan Kirby (@hellothisisivan) September 7, 2015

 

What happens if you cook spaghetti in coffee instead of water.

— blacketttttttt (@RuthBlackett) September 6, 2015

Then there were a few foodies who didn’t understand all of the fuss.

I don't understand why everyone's having such a problem with this campaign. Both coffee and chocolate add richness. https://t.co/GslpfwEwto

— Anthony Dhanendran (@phowax) September 7, 2015

There's always one… 

Buzzfeed spoke to Sainsbury’s to clear up some confusion and make sure they are actually advocating such a recipe. They are, and they had an interesting explanation.

“The coffee adds a underlying depth of flavour that helps to balance the sweetness of the tomato-based ragu.”

They also added that it is not the first time sweet and savoury have collided on our dinner plates:

“Rather like adding chocolate to chilli con carne, which is another of our recommended twists – although that one is a little better known.”

If you are in any way intrigued, then make sure you check this video for a full explanation: