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Women have long been told to hide their natural body hair, even if it means beginning the expensive and often painful habit of shaving or waxing half your body all the time.

I became completely normalised to harbour the notion that you are only attractive to men without any body hair at all, like a naked mole rat. However, the times are a-changing.

Women across the world and celebrities alike are embracing body hair, with some even choosing to dye their armpit pair (Miley Cyrus, who else). The movement has now been pushed to the forefront by Billie razors.

The brand released their 'Project Body Hair' video one year ago, which was the first ever razor ad to show female body hair.

"We very much wanted to not only acknowledge that body hair exists, and to show it," Billie co-founder Georgina Gooley told Glamour. "But we also wanted to move the conversation around the message that razor brands have been sharing with women—and that shaving is a choice, not an expectation.”

They've now smashed even more taboos by becoming the first ad to show pubic hair. Ideas of what constitutes beauty are definitely changing, courtesy of women like Janelle Monae and Ashley Graham.

Billie wants to normalise pubic hair with its newest campaign, Red, White, and You Do You, to celebrate the Fourth of July.

Image: Billie

The video shows the pubic hair of models in various states, from a total clean shave to a full bush. It's a pioneering idea, with the campaign being inspired by the spirit of last year's video but with a summer vibe.

"If we’re not acknowledging body hair exists, it’s a form of body shaming,” says Gooley, who believes that grooming is another way to force women to be "beach body ready".

“There has been this shame around body hair, and a lot of that is the shaving category talking about the topic as a problem that needs to be fixed with the product they're trying to sell. We didn’t want to be part of that conversation.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@beauty.binge) on

The director and photographer of the ad campaign, Ashley Armitage, who also directed 'Project Body Hair', agrees with Gooley wholeheartedly:

"In our film we wanted to normalize pubic hair because it’s exactly that—normal,” she says. Authenticity is deeply lacking in the advertising and beauty industry,

“Body hair grows on people of all genders, and it doesn’t suddenly become 'gross' or 'unhygienic' when it is on a woman, trans woman, or nonbinary individual. We wanted to show that body hair is a choice; shave it, wax it, grow it, or do a bit of both. All are valid."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@livingavm) on

The razor brand chose not to showcase a single actual razor in the ad, but the female-focus feels beautifully candid and truthful. Breaking stigmas has never felt this good.

“I think for us it’s always been about putting our audience ahead of our product,” says Gooley. The brand have received huge support on social media, and sold out of razors after the video.

“With Project Body Hair we showed women with body hair and without body hair. We actually had the razor in that one, because we were making this statement and calling out the shaving category. But we were also saying that’s a choice, and with this new video, it's more of a celebration of that choice.”

Feature image: Billie/Unsplash

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For most women, if not all, removing hair from their neck down to their toes is an integral part of their grooming process. Having perfectly smooth and silky skin makes them feel confident and beautiful. Today, there are many methods of removing this hair, with each of them having their benefits and drawbacks.

Creams, waxing, laser treatments, and razors are some of the methods, but for most women, it all boils down to whether to choose a shaver or an epilator.

The two hair removal devices are the most accepted among women, especially those who do not want to spend so much in beauty parlours and those looking for a less risky method with great results.

But what should you choose between an electric shaver and an epilator? Below we discuss the key differences between electric shavers and epilators to make it easier for you to decide.

Working Mechanism

The primary difference between an electric shaver and an epilator is based on whether the hair is removed below or above the skin level. Shavers use cutters to slice the hair off at skin level, leaving the root under the skin.

On the other hand, an epilator uses tiny, rotating tweezers to remove the hair at the root level, leaving a much smoother skin. The surface of the epilator rotates as it passes over the skin, grabbing the hairs and slickly removing them from the follicle.

Comfort

Epilators are quite painful and offer a certain level of discomfort, especially your first time. An epilator uses about 15-20 tweezers to pluck out hair from your skin, so you can be sure you'll experience some amount of pain.  

This pain factor can limit where the device can be comfortably used.

For most women, the face, armpits, and genital areas are too sensitive for epilator use. However, most epilators have two rotation speeds, and hence you can use the slower one for such areas.

Moreover, once you use it repeatedly, you get accustomed to the pain, and you don’t experience it as such. Applying some ice on the skin surface can help soothe the pain.

On the contrary, a shaver will barely hurt since it just trims down the hair. You can comfortably shave even the sensitive parts. However, you need to be careful with the curvy parts, so you don’t cut yourself.

Stubble

Since shaving cuts down the hair at the skin level, it just makes it shorter rather than completely removing it from the skin surface.

Though you’ll find the skin smooth right after shaving, the hair will grow quicker, and stubble will be visible in just a day or two, especially if you have black hair.

When you use epilators, the roots of the hair are destroyed, and the hair takes a relatively longer time to grow again, offering a more lasting smoothness.

Speed

When choosing the right hair removal device, it’s important to consider the speed of operation. How much time do you want to spend removing the hair on your legs, arms, and back? Shaving is considerably faster than epilating.

This is because, when epilating, you have to hold the device perfectly perpendicular to the skin so as not to break the hair mid-way. When it comes to shaving, you can shave as fast as you can as long as you’re careful not to cut yourself.

Effectiveness

As mentioned earlier, epilators work by plucking out hair from the roots beneath the skin. This leaves a smoother skin surface, and since the roots are destroyed, hair takes much longer to grow again. In addition, the hair that grows is much thinner than before.  

On the other hand, shavers cut hair at the skin’s surface, leaving a relatively rougher skin and the hair grows much faster. In addition, the hair that grows after shaving is thick and coarser than the previous.

Therefore, it is quite clear that epilators offer better results in terms of smoothness and durability hence are more effective than shavers.

Hair Length

The two devices also have different requirements regarding how long the hair should be to successfully remove it. Typically, an epilator is most effective when the hair is at least 0.25inches in length. On the other hand, a shaver can cut the hair at any length, even that which is closer to the skin.

Cost

An epilator can cost you between €26 and €180 depending on the quality of the device, brand, and the features offered, but there are no other costs once you’ve bought it.

Electric shavers, on the other hand, are cheaper, ranging from about €8 to €80. However, you will need to replace the blades now and then.

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