HomeTagsPosts tagged with "beach body"

beach body


Women have long been told to hide their natural body hair, even if it means beginning the expensive and often painful habit of shaving or waxing half your body all the time.

I became completely normalised to harbour the notion that you are only attractive to men without any body hair at all, like a naked mole rat. However, the times are a-changing.

Women across the world and celebrities alike are embracing body hair, with some even choosing to dye their armpit pair (Miley Cyrus, who else). The movement has now been pushed to the forefront by Billie razors.

The brand released their 'Project Body Hair' video one year ago, which was the first ever razor ad to show female body hair.

"We very much wanted to not only acknowledge that body hair exists, and to show it," Billie co-founder Georgina Gooley told Glamour. "But we also wanted to move the conversation around the message that razor brands have been sharing with women—and that shaving is a choice, not an expectation.”

They've now smashed even more taboos by becoming the first ad to show pubic hair. Ideas of what constitutes beauty are definitely changing, courtesy of women like Janelle Monae and Ashley Graham.

Billie wants to normalise pubic hair with its newest campaign, Red, White, and You Do You, to celebrate the Fourth of July.

Image: Billie

The video shows the pubic hair of models in various states, from a total clean shave to a full bush. It's a pioneering idea, with the campaign being inspired by the spirit of last year's video but with a summer vibe.

"If we’re not acknowledging body hair exists, it’s a form of body shaming,” says Gooley, who believes that grooming is another way to force women to be "beach body ready".

“There has been this shame around body hair, and a lot of that is the shaving category talking about the topic as a problem that needs to be fixed with the product they're trying to sell. We didn’t want to be part of that conversation.”


A post shared by  (@beauty.binge) on

The director and photographer of the ad campaign, Ashley Armitage, who also directed 'Project Body Hair', agrees with Gooley wholeheartedly:

"In our film we wanted to normalize pubic hair because it’s exactly that—normal,” she says. Authenticity is deeply lacking in the advertising and beauty industry,

“Body hair grows on people of all genders, and it doesn’t suddenly become 'gross' or 'unhygienic' when it is on a woman, trans woman, or nonbinary individual. We wanted to show that body hair is a choice; shave it, wax it, grow it, or do a bit of both. All are valid."


A post shared by  (@livingavm) on

The razor brand chose not to showcase a single actual razor in the ad, but the female-focus feels beautifully candid and truthful. Breaking stigmas has never felt this good.

“I think for us it’s always been about putting our audience ahead of our product,” says Gooley. The brand have received huge support on social media, and sold out of razors after the video.

“With Project Body Hair we showed women with body hair and without body hair. We actually had the razor in that one, because we were making this statement and calling out the shaving category. But we were also saying that’s a choice, and with this new video, it's more of a celebration of that choice.”

Feature image: Billie/Unsplash


Since the break-up of their marriage, Millie Mackintosh and Professor Green haven't hid away from the public – and Millie is certainly not shy about the drama surrounding her.

The blonde beauty shared a photo on Instagram of her enviable beach body just a few weeks after she announced she is separating from her husband.

In the photo, Millie is seen lying down, bare faced and in a brown itsy-bitsy bikini, while enjoying a glass of rosé. She captioned the image, "rose and chill."

A glass of rosé and some friends by her side is seemingly all she needs to feel better about the split, as the clothing designer shared more photos of her and her friends having a fun night out in Australia. 

Sure a girl's therapy is a bottle of rosé and some BFFs, right? 



Some of us might be a bit worried that our bikini bods are not up to scratch, but usually we just try eat less bread and take-away for a week before we go and we’re grand.

Not for the cast of TOWIE though, they spent a ridiculous amount of money between them in the run up to Marbella.

Altogether, the cast spent over €12,000 getting their beach bods ready for their Marbs exploits.

The TOWIE girls have confessed to heat that they spent this money while preparing for filming The Only Way Is Marbs.

This insane amount is broken down into clothes, beauty treatments and personal training sessions.

This figure includes Danielle Armstrong’s 16 bikinis and 15 kaftans and Ferne McCann’s microdermabrasion facial.

Yet they STILL felt under pressure to look good at all times of the day and night, as Ferne confessed in this week’s heat magazine.

“You’re sat on a sun lounger, crouched over, trying to get your sun cream. You look up and FLASH, and you’re like, ‘Are you joking? I look horrendous’,” she explained.

Chloe Sims agreed with Ferne saying that after spending over €4,000 she still didn’t feel beach ready.

“At the end of the last season, I made a pact with Danielle that we’d go to the gym three times a week and up it to five [before Marbs],” she said.

“I went about three times in three months! Luckily for me, swimming costumes were in this year. I didn’t realise that before though – I was wearing them to hide the fact I hadn’t toned my tummy.”