HomeTagsPosts tagged with "Blogging"



Congrats are in order for fashion blogger Ashlee Coburn, who has welcomed a beautiful little girl.

Although we are absolutely delighted for the couple on the birth of their first child – we are devastated that Ashlee won't be rolling out those pregnancy look-books anymore.

Slaying pregnancy fashion, the blogger who goes by the name Oh So Femme documented her stunning style throughout the nine months.


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While maternity wear is still leaving a lot to be desired in terms of fashion, Ashlee didn't let that stop her as she looked flawless.

From off-the-shoulder dresses to owning animal prints, her Instagram is a must-stop if you need clothing inspiration, pregnant or not.

Right up to the day before she gave birth, the blogger stunned in a leopard print jumpsuit.


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Ashlee also shared our sadness at seeing her pregnancy come to an end, as she said: "Today is the very last day I get to dress my bump."

However, we can't wait to see what she does as a new mum and of course, what clothes she chooses to style her baby girl in.

The blogger announced the arrival of her daughter with the CUTEST picture – Hello, broodiness. 


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In the caption, the new mum said: "Welcoming my most prized possession into the world on Tuesday night 13th November 2018, 6lb 11, my gorgeous little girl."

"Now we had a tough day (her cord got stuck around her neck during delivery but I made sure we got her here safe and well) mummy is just a little tender so will be taking a couple days to enjoy our little bundle."

"But I just want to thank every single person for all your messages! Hundreds coming in and although I won’t be able to answer all of them I will be reading them and appreciate every one!! Absolutely in love with my little girl and so proud to be a mummy! Best feeling in the world," she finished.


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Congrats to the couple on their new addition. 

And we will remain forever obsessed with her pregnancy looks.



In recent months, Irish bloggers and influencers have been under intense scrutiny, as followers become more vigilant of sponsorships and undeclared ads and pages like Bullshitcallerouter and BloggersUnveiled expose the underhanded tactics some bloggers are partial to.

This atmosphere of negativity has led influencer Jodie Wood to give her personal opinion on influencer hate, and the stigma attached to bloggers accepting paid endorsements.

The blogger and Beauty Editor of Social & Personal, who has accumulated over 27,700 Instagram followers, took her her stories last night to highlight her feelings about receiving hate for accepting brand sponsorships.

'I'm annoyed that my photos of me drinking a cup of bloody tea can get 2,000 likes, but as soon as you see it's a collaboration it's not supported,' she wrote.

'Why should we (influencers) have to continue to provide free entertainment, advice and inspiration and be expected to receive nothing in return?'

'Blogging is a job, would you go to work for free every day?'

Jodie makes a good point, as celebrities who appear in haircare and makeup ads or as brand ambassadors are rarely subject to the same scrutiny.

It's the expectation of authenticity which comes from the influencer audience that drives the opposition to sponsored posts, but to make a living, influencers need these endorsements, which they mix in with their 'authentic' content.'

'The minute we are seen to be earning an income from blogging, it's not supported,' she continued via her Instagram story.

'I know there are bloggers out there who aren't the most transparent or genuine, but I have worked my arse off making my poor husband take photos for YOU GUYS continuously over the last few years.'

'You have no idea how much effort goes into the shots you see, that just look like a quick snap on my phone.'

'I think it's so sad and typically Irish to not be happy for someone else as soon as they appear to be doing well,' she continued.

Jodie elaborated to say that she is exceptionally lucky and thankful to have the supportive following that she does, but that her statement on the matter stems from a DM she received which slated her for accepting a brand sponsorship.

'Used to love following you months ago before it turned purely into advertisements.' the DM writer, who Jodie anonymised, complained.

'I think it's such a shame that you have gone so drastically from not paid content to pretty much everything being #ad.'

In her final thoughts, the influencer said that she won't be stopped from working with brands in the future that she feels are a good fit for her personal brand.

'I only ever work with brands I believe in and would tell you about even if I wasn't paid,' she said, emphasising her commitment to remaining transparent with her following.

Jodie isn't the first influencer to speak out about the criticism of the audience regarding sponsorships and transparency.


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Sarah Hanrahan of I Come Undone took to her Instagram stories a number of weeks ago to highlight the power of the follower when it comes to engaging with bloggers.

Sarah reminded her followers that they control the content they see, and by continuing to engage with content that they don't agree with by liking and following those who create it, they are allowing for the continued conception of that content.

The power is in your hands, gals.


Clear your weekend schedule, because there is an event coming up on Saturday that all hopeful bloggers need to attend.

Blogger Conf is coming to Dublin on May 20 in the Mansion House Hotel, and the speakers will be spilling the secrets of a difficult to crack industry. 

Whether you're a blogger, love social media, work in advertising, digital marketing, media or PR, this event is a must-see.


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With an agenda that reads like a who's who of the blogging, influencing and digital media world, it's not to be missed.

The scheduled talks address many hugely important aspects about blogging that some people don't consider when kicking off their influencer careers.

Things like copyright and defamation, legalities for the digital space, blog security and increasing brand strength will all be covered, and that's just before lunch. 


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Other speakers include Instagram star Eimear Varian Barry, Conn Ó Muíneacháin of Blacknight Solutions, Jenny Taaffe, the CEO of iZest Marketing, Youtuber Rob Lipsett and Sue Jordan of It's Cherry Sue will all be on hand to share their stories, insights, top tips and advice with attendees, along with many more. 

They will be sharing helpful insights into how they have grown their brands across various social media platforms. 


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There are still a few tickets left for the conference, which you can find here if you want to head along to the event. 

Tickets are €80.00, and the conference includes a jam packed goody bag and access to networking drinks at 37 Dawson Street.



Blogging has become one of the most covetable careers in the modern world, but it's not all about schmoozing at press days and taking pretty flat lays. 

Bloggerconf 2017 is in the works, and as Ireland's leading conference for bloggers, influencers and digital creatives, it's a must-do for those hoping to improve their content and meet other like minded creatives. 


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The conference gives up-and-coming bloggers the chance to chat and mingle with established industry professionals, and it gives aspiring influencers the chance to connect with one another in the real world.

There will be a menagerie of successful online stars who will be giving talks on the day, and if last year's conference is anything to go by, there will be some seriously interesting topics covered.  

Instagram star Eimear Varian Barry, Conn Ó Muíneacháin of Blacknight Solutions, Jenny Taaffe, the CEO of iZest Marketing, Youtuber Rob Lipsett and Sue Jordan of It's Cherry Sue will all be on hand to share their stories, insights, top tips and advice with attendees, along with many more. 

There will even be a video master class with Simeon Quarrie of Vivida for budding YouTube stars. 

The event is the perfect chance to take your digital presence to the next level, and connect with fellow micro influencers. 

The conference will kick off at 9am on Saturday, May 20, in the Round Room of the Mansion House, Dublin


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The event is sponsored by some massive names like BMW, Blacknight, Revive Active, Listerine, Neutrogena, WetnWild Makeup, JustEat and Click and Go, so it's definitely not to be missed.

Tickets are available from www.bloggerconf.com for €70 plus booking fee, which includes a blogger lunch and well stocked goodie bag. 

Luckily for any upcoming bloggers, we have a special discount code 'SHEMAZING' worth €10.00 off your ticket

Oh, and while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!



This week, the entire Irish blogosphere was in uproar over some comments that were made by one of Ireland's leading beauty entrepreneurs, Marissa Carter.

During an interview on The Capital B, the fake tan mogul made some remarks that rubbed quite a few people up the wrong way.

In case you hadn't  heard, here is what she had to say: 

"Innovation is key to getting ahead. Never do the same thing twice because you won't get the same results. Brands copy us now all the time."

"They try to do what we did with Cocoa Brown when we initially started…working with bloggers to try and grow their brand. But that game is dead now, there's absolutely no authenticity left in that business."

"When I started Cocoa Brown bloggers still had credibility…they were telling the truth about the products that they tried. Now, the value of a blogger endorsement is nothing – there are no bad reviews anymore."

"There was an authenticity in the market when we started, you sucked up the bad reviews and delighted in the good reviews but at least it was real," she said. 

Of course, Marissa is completely entitled to her opinion, and as someone who has started her very own business, Cocoa Brown, from scratch, Marissa is probably at a better vantage point than many to give an overview of a particular area of the market. 

However, many bloggers and fake tan fans alike took issue with her statement, because Cocoa Brown is very well known as a brand that works very closely with bloggers.

In fact, the very day the comments came out, one very influential blogger was praising the brand on Instagram after receiving some brand new Cocoa Brown merchandise, which seemed pretty ironic to some Twitter users.

The comments really ruffled some feathers with the blogging community, who began to write posts about their own experiences with Cocoa Brown, and how they felt that they were all being unjustly tarred with the same brush. 

As someone who began blogging almost eight years ago (now I feel like a dinosaur), I began penning my internet thoughts at a time when the Irish blogging landscape was so small it was basically nonexistent. 

Most of the typical high-status bloggers we all admire today hadn't even started yet, and you could probably count the amount of full time bloggers in the Irish community on one hand.

It was more of a wilderness than a landscape, to be honest. 

At the time, I was just a 15-year-old projecting my thoughts about fashion, beauty and feminism out there and hoping my dial-up connection wouldn't crash before I had a chance to click save, but I was pretty well aware of who else was out there, and what kind of things they put their name to.

At the time, people were just posting their own reviews about products that they had bought themselves or complaining about the slagging they had gotten on Bebo that week, there were very few freebies, bloggers brunches or sponsorships, and press days were the territory of journalists and industry insiders only. 

Now, the landscape has totally changed, it's full of thousands of amazing women who are taking the time to tell the world how they feel about certain things, and a lucky few of us sometimes get paid to do so.

It's when you add in these semi-new concepts of freebies or trading treatments for review that things have the potential to get a little shady, between people not disclosing that a post is sponsored, to people who just get so much free sh*t they simply don't have time to review it, and so adding a picture on Snapchat and saying it's great is one way to keep the brand's PR happy and ensure you stay on their invite list.

This definitely isn't an authentic way to present brands to your followers, but where do we draw the line between what is and isn't authentic?

Is it authentic if the product has been bought with the bloggers own money and reviewed independently? Or is it authentic if a blogger gets sent something for free but tries it and gives her best go at giving an honest review?

Will there not always be an underlying vested interest with the latter method to stay on the brand's good side thanks to the perks that come with it? 

Or, can bloggers truly separate the longing to climb the ladder from wanting to keep brands on side?

Obviously, bloggers can't just go on creating this free content when there are bills and rent to be paid, so giving a glowing Instagram review to a bottle of tan for a few quid doesn't seem so bad. 

As established blogger and journalist Rosemary MacCabe pointed out in her blog post about the issue: " They are, after all, how we can afford to do what we do – and, if readers don’t read the posts because they think they’re not authentic, can you blame the bloggers who decide not to disclose?!"

Personally, I know bloggers are able to give honest (sometime too honest) reviews of products, I've done it myself, and so have many hundreds and thousands of others out there, so to say that the entire industry is one mass of dishonest yes-men does a disservice to the whole concept of blogging. 

As someone who has been involved with blogging for the best part of a decade, I can say that it is true that the community is less authentic, but less is the operative word here. Not all bloggers choose to court brands for the sake of maintaining favour. 

Marissa has since released a statement apologising for her comments.

"I’m deeply sorry for the words that I used to describe the blogging industry during my interview with The Capital B.It was wrong of me to tar an entire industry with the same brush after some previous bad experiences," she said, in a handwritten note posted to Twitter. 

"I have always genuinely appreciated the blogging community and made an effort to reciprocate that support to both up-and-coming and established bloggers."

"Those that know me will know that I have never been the type of person to intentionally speak ill of anyone, or cause anger the way that my words have.

"I have always and will continue to recognise hard working and talented beauty bloggers. I hope those who have been affected by my words can accept my sincere apology."

Marissa clearly regrets her statements, but there have been mixed responses from the blogging community, not all of whom are willing to forgive and forget. 

While the beauty mogul definitely projected a very negative view of bloggers, she obviously meant for her comments to refer only to those who actually are inauthentic, rather than branding the entire lot of us as such. 

Perhaps in an industry which is already so notorious for being a little bitchy, we can take this as an instance of major foot in mouth by a company who has in the past proven that it relies on bloggers to build themselves up. 

While I definitely think her comments were harmful, coming from such as established business woman, and misplaced, it's only through the work of truly authentic and hardworking bloggers that these impressions of the industry can be revoked. 



While people have been blogging since the birth of the internet, the advent of social media means their level of exposure has increased dramatically.

With the aid of Facebook, Twitter, Instagram and Snapchat, bloggers can direct members of the public to their personal website, and – if lucky – acquire an overnight fan base.

And one quick scroll through any social media feed would have you believe that the life of a blogger is one long and glamorous launch, right?

But, is it really as simple as that?

Rachel Martin of The Insider Daily decided to address the myths head-on in a move which has helped shed light on the so-called 'ugly side' of the blogging world.

We'll let Rachel take it from here…

"Until now, I hadn’t realised that I only show the “pretty side” of being a blogger, without showing what it really takes. I post an airbrushed, glossier version of reality and more people need to understand the darker side of blogging. The profession of blogging and all the things that happen behind the scenes that readers never see or hear about," Rachel writes.

The title ‘blogger’ has become so unappealing. More often than not, people are speculating how much money bloggers are earning and their ‘dishonesty’ to their followers.

When I tell people I’m a beauty blogger, there’s a fairly good chance they’ll either question how I make money from it, or say something along the lines of, “You get free makeup? How do I sign up for that?”

Bloggers have received their fair share of backlash with a lot of negative connotations surrounding their ethics.

So, if a blogger is paid to promote a product, is it an honest review? I can only speak for myself but it’s very hard to say whether you’re opinion changes if you’re paid to promote a product. After all, if I’m being paid to review a product, I’m probably looking at it through rose-tinted glasses.

On the other hand, I’ve been spending my hard earned pocket-money on makeup for as long as I can remember. I have a standard that I maintain for all my beauty products, whether they have been sent to me or I’ve bought them, they have to meet my stamp of approval!

Now don’t get me wrong, I understand it’s big business for some people. I understand you have to do whatever it takes to do well but personally, I genuinely believe that you should always care about the honesty of the content you’re providing for your readers most of all.


There's a little bit of devil in her angel eyes Brows @anastasiabeverlyhills Dipbrow in Dark Brown

A photo posted by Rachel Martin (@itsrachmartin) on

Like in most industries, there’s definitely cliques within the blogging world.

A very fun, yet hugely intimidating part of blogging is attending events for brands. If you’re looking at these events on a blogger’s Snapchat, it’s easy to forget that the blogger attending has usually arrived solo. You arrive to the event and you don’t know a single person. Not one.

There are definitely bloggers, especially in the fashion and beauty categories, who are really friendly with one another. You might be welcomed with open arms or you might not, I’ve experienced both!

It can be so intimidating meeting these bloggers in this type of setting. The chances are you will meet absolutely lovely people but my social anxiety always seems to give me a mild heart-attack – despite knowing this.


Self esteem starts inside and radiates outward, not the other way around

A photo posted by Rachel Martin (@itsrachmartin) on

Blogging and social media go hand-in-hand. If you’re a blogger reading this, you’ll know what I mean. I’m always on the pursuit of certain activities with the end-goal of cropping it into a square and filtering my memories into perfection.

I’ll spend hours scrolling through Instagram but when you’re constantly hit with carefully curated and staged shots that show only happy moments in peoples’ lives, it’s easy to think yours isn’t good enough.

I’ve been thinking more and more about this. I realise that the problem isn’t only in what I post but why I post. I was so ‘connected’ through social media that I never had to be alone. 


Gone over to the dark side|| fresh set of @platinumhairextensions the lovely Stacey gave me the perfect balayage blend

A photo posted by Rachel Martin (@itsrachmartin) on

There wasn’t a moment where I had to look at myself long and hard in the mirror and say “This is it. This is who I really am,” and decide for myself whether or not I like the person I see. There’s no need for that any more; A handy device in our pocket can quantify just how loved and wanted and valued we are, one like at a time.

Not that long ago, I realised that all of this superficial gratification wasn’t benefiting me in the slightest and chose to start improving myself instead.

I’m not letting the number of likes or comments on a photo decide whether or not I’m good enough. Now I am happy with who I am, I can go on social media and not wish I was someone else.