Body-shaming is still massively prevalent in our society, without question.
Despite the cold, hard fact that it's 2019, people still feel the incessant need to pull others down for their appearance, and their weight.
Loey Lane is a well-known, GORGEOUS, experienced YouTuber who just so happens to be plus-sized. She speaks about it regularly, preaching the value of health above self-hatred and dieting.
15-25. One is miserable in her own skin, chased the high of seeing a lower number on the scale every time she stepped on. She was overcome by her own demons. One is confident and in love with her own body. She told those demons to fuck off. Turned off the comments because random people who have no idea who I am don’t know how to act lol. It has nothing to do with weight. It has everything to do with the fact that I hated myself for a long time because of the way I looked, and now everything I do is out of self love. I go to the gym because I love myself, not because I hate my body. I eat healthier because I want to feel good in my own skin. I take better care of myself now than I ever did eating 500 calories a day.
The vlogger has now released a shocking video of a diet pill company using footage of her as part of their horrendously shameful advertising campaign.
After returning from a sportswear photoshoot with iconic make-up guru James Charles, the model discovered a video selling diet pills which utilised images of her as their 'before' template, and she's understandably fuming.
CarbonFire 213 Complex makes it ridiculously difficult to find reviews of it online, but the video proclaims the product to be a certified miracle for anyone who wants to lose weight.
Diet pills have entered the media for an assortment of reasons over the last few years, with activists and public figures such as Jameela Jamil slamming weight-loss products which do more harm than good.
The Kardashians are renowned for selling appetite suppressants and weight-loss consumer goods, much to the dismay of many body positivity figures and health experts alike.
There are an array of dangers associated with items such as these, which are essentially glorified laxatives.
The advertising campaigns in the media are arguably as harmful, telling women their weight creates everyday problems such as finding a husband, having failing health and being embarrassed to look in the mirror.
No. Fuck off. No. You terrible and toxic influence on young girls. I admire their mother’s branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to. pic.twitter.com/zDPN1T8sBM
— (@jameelajamil) May 16, 2018
Loey Lane shows the video advert to her following, and it's one of the worst examples of body-shaming we've seen yet. It opens with a beautiful, pale-skinned blonde woman gazing at silk wedding gowns, after her friend asks her to be her maid-of-honour for a wedding.
"How I Fit Into My Wedding Dress" is the video's apparent title, despite the fact that it's NOT HER WEDDING. The problems aren't hard to spot throughout the disgraceful imagery.
The blonde woman looks into the camera lens, and the words; "Believe me, I wasn't always this way. This was me before losing all that weight," flash across the screen.
Lo-and-behold, the woman is now Loey Lane, allegedly the same person as the blonde woman.
Alright then, at this stage we've lost count of the issues within the video, and it's only about ten seconds in.
— (@victoria_dclay) October 30, 2014
As if the ad itself isn't traumatising enough to watch, actual graphics for OTHER diet pill companies and body-shaming articles pop up on the side of the screen. An assault is what that is.
"I'm going to share my secret so that it can be easy for you!" the advert claims. Thank God for that.
"A few months ago, one of my best friends from high school texted me. She was getting married and she wanted me to be her bridesmaid. I was SO excited, but there was just one thing… I was SO overweight," the video continues. Wow.
— (@FandomLord_Alex) January 13, 2019
"I couldn't go to the wedding like this, I was so pretty in high school and I would be so embarrassed looking like this. I wanted to go to the wedding and look like I did when I was 18. You know- slim, pretty, looking great in some heels." *Sharpens pitchfork*
"I cut out all junk food. I worked out every single day. After four months, I was still embarrassed to look in the mirror…my personal trainer friend said if I wanted to lose weight fast, I had to supercharge my metabolism."
Classic *insert scientific words here to fumble the consumer's brain* tactics.
"At this point I was desperate…time was running out." This isn't dismantling a bomb, you won't die if you attend your best friend's wedding at ANY weight.
"How could I show my face at the wedding looking like this?" Looking like.. a human woman? *Gasp* "I was even considering not showing up." Priorities aren't in order there, love.
— (@Loeybug) January 11, 2019
"CarbonFire Complex claimed to boost metabolism using only the healthiest ingredients, they looked very professional." Yes, and Donald Trump looks very diplomatic.
"After only a few days, I dropped a dress size. Ten days later, I lost two dress sizes. I felt lighter on my feet." Because your digestive system has just wasted away, perhaps?
"After another week, I was down three sizes. By the time the wedding came around, I lost seven dress sizes. I was getting a LOT more attention from guys, I almost felt bad for the bride, because I was getting so many compliments."
Male attention should be the motivational factor for every woman, after all.
I hate how the fitness industry tricks people into believing there is a magic pill to give people the results they desire. Fit tea and diet pills are dangerous and the people selling them are only interested in your money. THERE IS NO SUBSTITUTE FOR HARD WORK AND GOOD NUTRITION.
—(@proteinfarts_) January 4, 2019
This all comes at the reasonable price of ONE HUNDRED DOLLARS, by the way. You can buy happiness, male sexual attention and confidence all at this lovely sale.
The blonde woman in the video revealed herself as Amanda John, and she also did not consent to be used for the branding.
So they effectively stole imagery from two women without their permission and used it to scam vulnerable, hard-working people online with low self-esteem because of ads exactly like this, shaming their weight. As if a weighing scales can tell you your worth.
We hope Loey Lane and Amanda John take legal action against CarbonFire Complex, Lord knows they deserve it.
Watching all these brands trying to mess with our heads like… pic.twitter.com/KNMDCmVWwR
— (@jameelajamil) January 19, 2019
A reminder, there is no such thing as a magic pill. Your worth encompasses your hopes, fears, intelligence, beliefs, morals, family values, friends, career and everything in between, not just your appearance alone.
You can't lose weight and discover joy at the end of the scales.
Take a look at Loey Lane's original video below for some fresh morning rage;