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If you've been following Bloggers Unveiled for any amount of time, you may have noticed that she draws particular attention to bloggers and influencers not driving safely, wearing their seatbelts correctly or using their phones while driving. 

A campaign run by the Road Safety Authority (RSA) has been featuring bloggers spreading the importance of wearing your seatbelt the right way. 

According to The Journal, two online personalities have been asked to return fees paid to them for the campaign, after it was made public that they were wearing their belts incorrectly, going directly against the core message of the campaign. 

The RSA asked both influencers to either return the fee they were paid for the campaign, or donate it to charity. 

The Killer Look campaign used 10 different influencers to promote the wearing of seatbelts over the arm rather than under. 

'We are trying to get across the message wearing a seatbelt under the arm, it happens a lot more than people think,” a RSA spokesperson told The Journal.

'There are serious consequences for people and it is predominantly women who do it.'

'What we don’t want to have is people normalising that behaviour. That’s why we were disappointed. '

'The vast majority of the influencers were brilliant. They saw this as more than a commercial exchange.'



Despite it being an illegal offence to hold a mobile phone in your hand while driving, a number of Irish influencers are continuing to post to Snapchat and Instagram while behind the wheel.

If you're a regular user of either app, you'll know that this type of behaviour is nothing new, however, one Instagram account is exposing the offenders in an attempt to rid the roads of the irresponsible behaviour.

Blogger Unveiled was set up in January to highlight issues around photo editing and failure to disclose advertising deals, and has since amassed over 40,000 followers.

Image via Instagram 

However, over the past few weeks the account has shone a greater focus on the dangerous driving habits that are so prominent among the blogging community.

Should any of the accounts followers witness this kins of behaviour on their own feeds, they can anonymously submit screen shot or recordings showing which will then be reviewed by the account's admin.

The person behind the account says their end goal is to ultimately hold people accountable to what content they share with their followers, telling Buzz.ie: "If their job is to influence, I want to make sure that the curtain gets lifted and to make people aware that not everything that the influencers post is completely true.

"Hopefully there is a shift in the industry as I do feel like there are a lot of real and truthful influencers that work hard and I would like to be the same across the board."

Image via Instagram 

In response to the controversy, a spokesperson from the Road Safety Authority told Evoke.ie:  "We have noticed. If people are videoing themselves they are distracted and they are not concentrating on the task at hand.

"The car is not the place for videoing; it doesn’t matter what you are doing.

"You don’t need the RSA to tell you that this is utterly irresponsible behaviour and dangerous. And, as influencers, the dangers are two-fold as they attempt to influence people by their behaviour."

Image via Instagram 

You can follow the controversy on the Bloggersunveiled Instagram account.




So, while there may be no such thing as a free lunch, free coffee is a totally different story.

A brand new initiative is offering road users the chance to redeem a free hot drink – and all you have to do is leave your phone face down while you drive.

Toyota Ireland has today launched a genius new app called, “Face It Down”.

Available for iPhone and Android, the app is designed to save lives on Irish roads by allowing users to collect points for a complimentary hot drink at Topaz Re Store outlets nationwide.

In partnership with the RSA and Topaz, Toyota Ireland has developed the app in an effort to change driver behaviour and improve road safety for everyone.

The user must simply launch the app before starting their car, leave it face down, and earn points for every kilometre driven without picking up the phone.

Should the user pick up the phone while the vehicle is still moving, all points accumulated will be lost.

Once a driver has gathered 350 points, they will be able to trade them in for a hot drink of their choice at any participating Topaz Re Store.

Oh, and you'll get a bonus 250 points for completing your first successful journey.

Not convinced? We'll let Bressie take it from here. 

Moyagh Murdock, Chief Executive, Road Safety Authority highlighted the danger of using a mobile phone while driving, “Distracted driving could be a factor in as many 20-30% of all collisions in this country. However, the biggest distraction for drivers is the mobile.

“Despite the fact that using them when driving is killing people on Irish roads, rational, intelligent people continue to text, make phone calls, take selfies or update their social pages while driving. When you use your mobile behind the wheel, taking your mind and eyes off the road for just a split second can destroy everything forever. ”

“That’s why the RSA is fully supportive of the Face It Down campaign and commends Toyota for endeavouring to make a real difference to the lives of people in Ireland through safe, smart driving practices.”

Safer roads and free coffee? It's win-win!



The ice bucket challenge, a birthday cake in the office… a selfie with your loved-ones: some Facebook memories are meant to last.

Others, however, have much more sinister consequences.

That’s the powerful message behind the RSA’s latest campaign to get us ALL to put down our phones when we’re driving.

And with 42 percent of people admitting to being on their phones at least some of the time while driving, this is an issue that NEEDS to be addressed.

In a moving post to the Lifetime Of Memories Facebook page, the RSA implores: “Your memories and your life are precious. Don't lose them for a status update, a snapchat, a tweet or a whatsapp.”

An accompanying video shows ‘John’ – a young man who “could well be your friend or sibling or boyfriend or even your son”.

John can be seen carefree, enjoying activities with his friends and work colleagues. Until, that is, he takes a selfie with his girlfriend while driving – the consequences of which are harrowing.

Based on previous studies, the RSA reckons that mobile phone distraction plays a role in up to almost one-third of all road collisions in this country.


That translates into some 1,400 fatalities or injuries – all of which could be avoided if we didn’t let devices distract us while we're behind the wheel.

And we already know that you are four times more likely to be involved in a crash while using a mobile, than a driver who isn’t. So the message is simple – and not one that any of us can afford to forget.