Genius! This new app is rewarding safe drivers with free coffee

So, while there may be no such thing as a free lunch, free coffee is a totally different story.

A brand new initiative is offering road users the chance to redeem a free hot drink – and all you have to do is leave your phone face down while you drive.

Toyota Ireland has today launched a genius new app called, “Face It Down”.

Available for iPhone and Android, the app is designed to save lives on Irish roads by allowing users to collect points for a complimentary hot drink at Topaz Re Store outlets nationwide.

In partnership with the RSA and Topaz, Toyota Ireland has developed the app in an effort to change driver behaviour and improve road safety for everyone.

The user must simply launch the app before starting their car, leave it face down, and earn points for every kilometre driven without picking up the phone.

Should the user pick up the phone while the vehicle is still moving, all points accumulated will be lost.

Once a driver has gathered 350 points, they will be able to trade them in for a hot drink of their choice at any participating Topaz Re Store.

Oh, and you'll get a bonus 250 points for completing your first successful journey.

Not convinced? We'll let Bressie take it from here. 

Moyagh Murdock, Chief Executive, Road Safety Authority highlighted the danger of using a mobile phone while driving, “Distracted driving could be a factor in as many 20-30% of all collisions in this country. However, the biggest distraction for drivers is the mobile.

“Despite the fact that using them when driving is killing people on Irish roads, rational, intelligent people continue to text, make phone calls, take selfies or update their social pages while driving. When you use your mobile behind the wheel, taking your mind and eyes off the road for just a split second can destroy everything forever. ”

“That’s why the RSA is fully supportive of the Face It Down campaign and commends Toyota for endeavouring to make a real difference to the lives of people in Ireland through safe, smart driving practices.”

Safer roads and free coffee? It's win-win!