Kim Kardashian faced huge backlash over Christmas after she shared her gorgeous festive family portraits.
In the pictures, the family wears all black ensembles, except for Kim who opted for a statement white figure-hugging gown.
However, all anyone could talk about in the comments section was the bright red lipstick that Kim's daughter, five-year-old North was wearing.
Kim was criticised heavily for allowing her daughter to wear makeup at such a young age. However, Kim explained on Twitter that North loves makeup, and that Kim decided to allow her daughter to wear the lipstick to the annual Kardashian Christmas party as it was a special occasion.
'She picked it though! It’s a special occasion,' she tweeted.
Kim also revealed that the lipstick is a special red shade that will be released by KKW Beauty very soon.
Some fans in the comments section see no harm in North wearing lipstick because most children experiment with things like that, and they too did the same thing as kids.
Others think she is too young to have access to real makeup, and take issue with the face that they feel North is helping her mum sell her beauty products.
Others criticised Kim for straightening her daughter's naturally curly hair.
Kim previously told Refinery29 that North adored playing with makeup and getting creative with her look.
'I already know North is into makeup for sure.'
'She had friends over this weekend and some of her girlfriends came and they were just all in her room, giving themselves makeovers.'
Kim also responded to the criticism by uploading a video of North playing with makeup.
In typical child-like fashion, North is just copying her mum, adding deep blue eyeshadow and contouring powder to her nose in a liberal manner.
We're pretty sure we drew all over ourselves as kids with our mum’s lippie, so maybe just let kids be kids – and if that means letting them get creative with a bit of lipstick, so be it.