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poco by pippa


Calling all Pippa O'Connor fans – the model, mum and influencer is launching a brand new pop-up shop for her fashion and lifestyle brand. 

Poco by Pippa has been featured as a pop-up across the country, from Dundrum Town Centre to Cork's Mahon Point Shopping Centre.

This time, however, Poco by Pippa is heading to Kildare Village on May 3rd. 


A post shared by POCO By Pippa (@pocobypippa) on

Taking to the Poco Instagram, Pippa wrote: 

'Have you heard the news? The #POCOpopup is coming to @kildarevillage next Friday 3rd May. See you there.'

The model previously saw massive success with her Dundrum Town Centre pop-up in Dublin, so we're sure Kildare will be no different.

The brand was originally launched in March of 2017, and it has enjoyed astronomical success ever since. 

The pop-up will be continuing for five weeks, so you have plenty of time to plan a trip to Kildare Village as we venture into summer. 


A post shared by Pippa Collection (@pippacollection) on

While Poco originally began as a fashion brand specialising in denim, it has expanded to include lifestyle items. 

The Pippa Collection was launched in November of 2017, and was the product of Pippa's passion for interior items.

The collection includes a selection of decadently fragrant scented candles, from Manderin & Mint to Warming Winter Pine. 

The Pippa collection also includes a capsule set of undated planners, for getting organised and keeping motivated. 


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Last November, Pippa celebrated a milestone, marking two years in business with Poco. 

Pippa took to Instagram to celebrate the happy occasion, posting a video of her and husband Brian Ormond. 

She captioned it, ''Happy business Birthday to us! @pocobypippa celebrates 2 years today. what a flippin journey it’s been .. so so proud of it all!'

'Proud of feeling the fear and doing it anyway. People always ask me what it’s like working with your husband.. well!! I’d highly recommend it.'


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POCO by Pippa was designed by Pippa, for women of all ages and sizes.

The jeans rarely receive a bad review, with classic styles mixed in with contemporary finishes to create jeans that look fab today, and will still be a wardrobe staple years down the line.  

Pippa also revealed this week that she will be launching a brand new book. Following the success of her lifestyle book Pippa: Simple Tips To Live Beautifully, her second book is set to me more personal in tone, and titled The Pippa Guide: Live Your Best Life.

Pippa's pop-ups are often frequented by Ireland's biggest influencers and bloggers, so the style spotting at the launch of the Kildare Village store is sure to be amazing. 



Pippa O'Connor's hugely successful denim collection, POCO by Pippa, is back in Dundrum today. 

Back in it's original location, the pop-up opened to the public this morning. 

Open from 9.30am, the POCO pop-up is perfect for nabbing some early Christmas gifts. 

Located on level two opposite Karen Millen, the store is stocking all the old favourites along with a brand new range of POCO products.

Along with her cult jeans collection, there will be Pippa Collection planners 

The stunning planners some in four different variations, and we're obsessed with every single one. 

The store will be open until January 14, so if you're a fan of Pippa's denim and want to try it on IRL, now is your chance. 

We know exactly what we'll be treating ourselves to this pay day…



Pippa O'Connor's hugely successful jeans collection, POCO by Pippa, is coming to Dundrum Town Centre this Christmas.

Following its launch in March this year, the premium denim pop-up shop will return to its debut location for the festive shopping period.


Happy Treat Yo'self Thursday #mypocos (: @the_wistful_shopper)

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Located on level two opposite Karen Millen, the store will stock all the old favourites along with a brand new range of POCO products.

POCO by Pippa has been designed for women of all ages and with expert style advisors on hand to help, every customer is sure to find the right denim and fit to suit them.

The temporary pop-up shop will run for 10 weeks from November 9, 2017.


A post shared by POCO By Pippa (@pocobypippa) on

Pippa O'Connor, Founder of POCO, said: “We are thrilled to be returning to Dundrum Town Centre in November. Our POCO pop-up in Dundrum Town Centre was a huge success earlier this year, so we are excited about returning for Christmas!”

“We will have our newest styles available and two brand new POCO products ready for the store opening on the 9th November.”

That's our Christmas shopping sorted anyway!



We're big fans of Pippa O'Connor's coveted denim collection, POCO by Pippa. 

So imagine our excitement when the top Irish model announced that she will be opening a brand new location in Cork City.

The stunning businesswoman took to Facebook to announce that her new POCO pop-up is coming to the Mahon Point Shopping Centre in Cork city on August 4. 

'Co Cork we're coming for you! POCO pop up is opening on August 4th at Mahon Point,' she said. 

The model previously saw massive success with her Dundrum Town Centre pop-up in Dublin, so her new venture in Cork is sure to be a smash hit. 


A post shared by POCO By Pippa (@pocobypippa) on

'The pop up shop in Cork is going to be in Mahon Point, which I'm so excited about because I really wanted to go to Cork and what a better place to be,' said Pippa.

We're dying to check it out!



After the great success of the POCO by Pippa pop up in Dundrum Town Centre, fans of the designer will be delighted to know that the next pop up location has been revealed.

Pippa is taking her denim collection down south to Cork, and we're sure many of her followers in the county will be running to the shop when it's open.


A post shared by POCO By Pippa (@pocobypippa) on

The mum-of-two took to Snapchat to reveal the news, and said that her husband Brian believes the Mahon Point place is gorgeous.

“We confirm our next POCO pop up shop, and we are coming to Munster,” Pippa confirmed.

“The pop up shop in Cork is going to be in Mahon Point which I’m so excited about because I really wanted to go to Cork and what a better place to be.


A post shared by POCO By Pippa (@pocobypippa) on

“I haven’t seen the shop unit yet, but my husband assures me it’s amazing!”

Details of when the pop up will open still have to be revealed, but if Dundrum was anything to go by, it'll be a huge success.



We're big fans of Pippa O'Connor's coveted denim collection, POCO by Pippa. 

So imagine our excitement when the top Irish model announced that she will be hosting another pop-up shop for her denim wares in Dundrum Town Centre.


A post shared by POCO By Pippa (@pocobypippa) on

Pippa's jeans have previously only been available online, and after hosting some seriously successful weekend pop-ups, the model is opting for something a little more long term.

The latest pop-up will open shop on March 10, and will run for a period of six weeks, so there's plenty of time to get your favourite pair in every hue.


A post shared by POCO By Pippa (@pocobypippa) on

There are also new styles being added to the line in mid-March, so getting a glimpse of the latest styles is no longer an online endeavour

"I’m really excited to open a POCO by Pippa pop-up in Dundrum Town Centre," said the denim designer.

"We have had amazing feedback from customers and women all over Ireland, and we know a lot of women while shop online love to try on jeans, so this is a great opportunity for POCO by Pippa to be available in a stand-alone store in one of Ireland’s leading shopping centres.

"I personally love to meet customers and hear their stories and the pop-up is the perfect place to meet them.” she said.

Pippa herself will be hosting style clinics in the pop-up, so any fans of the model's style will be able to get personal pointers. 



We're big fans of Pippa O'Connor's coveted denim collection, Poco by Pippa. 

So imagine our excitement when the top Irish model announced that she will be hosting a pop-up shop showcasing her jeans this coming weekend. 


A photo posted by POCO By Pippa (@pocobypippa) on

Pippa's jeans have previously only been available online, and after hosting a roaring success of a pop-up shop down in Limerick, the influencer is taking her IRL store to Dublin.

The pop-up shop will be in he Radisson Blu hotel on Golden Lane this weekend, so if you prefer to try before you buy, this is your chance. 

The event is exclusively set for this weekend, so it will run for three days only. 

The denim delicatessen will be open Friday 12-8pm, Saturday 12-7pm, and Sunday 12-6pm.

That's our weekend plans sorted. 



POCO by Pippa was a major success for Ms O'Connor at the end of last year. We loved all the styles from 'The Saturday Night' to 'The Off Duty' and everything in between.

And now, Pippa has revealed her plans to grow her already booming business.


A photo posted by Pippa O'Connor Ormond (@pipsy_pie) on

While speaking to the Irish Daily Mail, the entrepreneur said: "I don't know how far I want to go with it, but I really want to nail denim.

"So there will definitely be jackets and skirts – I want to be known for that."


A photo posted by POCO By Pippa (@pocobypippa) on

She finished off by saying: "I live in my jeans – it's my uniform – and I always wanted to do something like this."

We can't wait to see what Pippa will come out with next.


Move over the LBD; stand aside the festive frock – because party jeans are having their moment in the spotlight this Christmas. And we are totally on board.

Each December, we spend ages trawling the shops and online in search of the perfect party dress, and we are always spoiled for choice with an array of shiny, shimmering sequinned numbers.

But what about those of us who aren't feeling the frock phenomenon? We want a stylish alternative that's as glamorous as the party dress and inspires just as much confidence – so, this year, we're building our Christmas wardrobe around our favourite jeans.

music video dancing 90s desert janet jackson

We have collaborated with POCO by Pippa O'Connor and River Island to bring you a selection of alternative party looks, and each one is to die for.

The statement sweater

Heading for a few casual drinks with an old friend, and struggling with the smart-casual dress code? Style-dilemma solved! Simply team your party jeans with a trophy sweater, and you're prepared for any and every situation. This look is comfy and cosy, but it still oozes festive cheer and class.



Gold tinsel knit Christmas jumper, River Island, €50

'The Saturday Night' jeans, POCO. €110

Shemazing!'s own shoes

The metallic top

If you only invest in one top this festive season, we'd make a serious case for a metallic number. This gold cold-shouldered piece just screams 'Christmas', and when paired with a great pair of jeans like these POCOs, it will take you anywhere.



Gold pleated bardot top, River Island, €25

'The Saturday Night' jeans, POCO. €110

Shemazing!'s own shoes

The trophy jacket

Embroidery and brocade are adding a quirky twist to festive style this season, and the best way to parade a piece like this is to team it with your favourite denims. This cami-and-jeans pairing is sleek, chic and understated – allowing that epic jacket to do all of the talking.


Gold jacquard floral blazer coat, River Island, €120

Gold metallic lace trim cami top, River Island, €30

'The Saturday Night' jeans, POCO. €110

Shemazing!'s own shoes

The 'Audrey' look 

Just because everyone around you is donning unicorn sequins for the party season, doesn't mean you can't still stun in an amazing all-black ensemble. Set the tone of cool sophistication with your party jeans, and rock Audrey Hepburn vibes by layering with a simple black top and blazer. Embellishments like these pearls will really make the outfit pop.



Black ruched sleeve blazer, River Island, €73

Black embellished neck choker top, River Island, €40

'The Saturday Night' jeans, POCO. €110

Shemazing!'s own shoes

There's only one rule of the season, ladies: be confident, feel amazing, and have FUN!



Having once been described as a “poster girl for all things Celtic Tiger”, it’s hard to align Pippa O’Connor’s photocall image with her current status as leading influencer, denim designer and doting mum.

As drastic as her journey away from the days of Krystle nightclub and Andy Quirke now seems, there’s no denying that Pippa has managed to remain relevant in the increasingly competitive circles of Irish fashion.

In addition to ditching the false tan, “bad hair extensions” and “too short” clothing, the 32-year-old has made a number of clever career moves which have enabled her to become the celebrated fashionista she is today.

Blogging: While pregnant with her oldest son, Ollie, in 2013, Pippa launched her award-winning blog, pippa.ie.  Presenting her approach to fashion, beauty, lifestyle and motherhood in a relatable style quickly enabled Pippa to gain an impressive social media following, which currently enables her to reach around half a million people per day.  By 2015, this “accidental” success story enabled its founder to retire from modelling and focus on her entrepreneurial endeavours.

The Pippa Palette: Truly placing the Kildare native on the pathway to commercial success, the Pippa Makeup Palette has been sold 150,000 times since its release last year.  Produced by Blank Canvas Cosmetics and retailing for €34.99, the Pippa Palette features six wearable eyeshadow shades as well as blush, highlighter and contour powders.

Fashion Factories: In the last two years, Pippa has entertained around 40 different gatherings with her Fashion Factories.  In a recent interview with the Irish Independent, the mum of two described how running these fashion, beauty and lifestyle events helped her deal with the untimely death of her own mother, Louise, who passed just a fortnight before Pippa’s Fashion Factory debut.     

TV Presenting: While her husband, Brian Ormond, remains one of Ireland’s most recognisable television presenters, Pippa herself is no stranger to life on the small screen.  Having been open about her desire to try presenting, last year she joined TV3’s Xposé as a guest host.  She returned to the channel this August to front The Seven O’Clock Show with Brian.

Becoming an author: In September this year, Pippa released her first book, Pippa: Tips to Live Beautifully.  Channelling her interests in fashion, beauty and lifestyle into a series of easy to apply tips, Pippa’s book aims to help others discover their own personal style while enhancing their sense of self-confidence.

National advertising campaigns: Adding yet another string to her bow, the busy blogger starred in the first TV advertising campaign for Connacht Gold Half-Fat Butter this October.  The ad – which sees a very glam Pippa posing in an oversized butter tub – has been played on RTÉ, TV3, 3e, Sky and E4.

POCO: Last month, Pippa began to tease her latest entrepreneurial project across her social media channels.  It was quickly revealed that said venture was a five piece range of jeans called POCO, which had been designed by the model herself.  Just as her book is filled with advice learned through her own life experiences, POCO was created to counteract issues Pippa has previously had while finding jeans.  This is especially obvious when it comes to the ‘Mama To Be’ style, which features an “ultra comfort” band that sits beneath the expectant mother’s bump.  POCO is currently available at pocobypippa.com.  Prices range from €85-€110. 


Little snippet of our behind the scenes from our @pocobypippa campaign  #pocobypippa

A video posted by Pippa O'Connor Ormond (@pipsy_pie) on



Two days ago, Pippa O'Connor shared a post on her Instagram page telling her followers something exciting is coming! And she didn't disappoint…

This morning, the mum-of-two revealed that she has created her own denim line, and it looks totally gorgeous.

Taking to the social networking site, Pippa shared and slick black and white video and so far, the reaction has been unreal.

Many commented on Pippa's post congratulating her and praised her for including maternity jeans in her new collection.


A video posted by Pippa O'Connor Ormond (@pipsy_pie) on

One user wrote, "on FIRE @pipsypie," while another said, "Absolutely brilliant. Nothing you cannot do."

The collection is launching November 14 and we can't wait to try a pair!

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