Denim for days! Pippa O’Connor is opening a Dundrum POCO pop-up


We're big fans of Pippa O'Connor's coveted denim collection, POCO by Pippa. 

So imagine our excitement when the top Irish model announced that she will be hosting another pop-up shop for her denim wares in Dundrum Town Centre.


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Pippa's jeans have previously only been available online, and after hosting some seriously successful weekend pop-ups, the model is opting for something a little more long term.

The latest pop-up will open shop on March 10, and will run for a period of six weeks, so there's plenty of time to get your favourite pair in every hue.


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There are also new styles being added to the line in mid-March, so getting a glimpse of the latest styles is no longer an online endeavour

"I’m really excited to open a POCO by Pippa pop-up in Dundrum Town Centre," said the denim designer.

"We have had amazing feedback from customers and women all over Ireland, and we know a lot of women while shop online love to try on jeans, so this is a great opportunity for POCO by Pippa to be available in a stand-alone store in one of Ireland’s leading shopping centres.

"I personally love to meet customers and hear their stories and the pop-up is the perfect place to meet them.” she said.

Pippa herself will be hosting style clinics in the pop-up, so any fans of the model's style will be able to get personal pointers. 

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