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Natural beauty has never been more prominent, especially with environmental and ethical factors now firmly in the public eye.

Finding the perfect deodorant that doesn't contain chemical or potentially harmful ingredients can be a challenge, but one Irish brand is blazing a trail in the search for healthy beauty habits.

We decided to trial Indeora's beautiful-smelling spray-on magnesium deodorant, for research purposes. We weren't let down, and the product deserves every bit of praise it has steadily earned.

Trying to feel fresh and clean throughout the day can be challenging. With stressful work routines and errands to run, it feels like we're constantly in a rush or on the go.

Squeezing in exercise or trips to the gym is a whole other story when it comes to smelling like roses, even multiple bursts of antiperspirant feels futile at times.

There is definitely a stereotypical opinion that natural deodorants aren't powerful enough to mask sweat for the entire day, but the coconut and vanilla scent of Indeora's product masked anything and everything for me.

Despite the fact that natural deodorants don't aim to stop you sweating, it has discovered an even better solution to keep you feeling like your best self. 

Eimear Tully began Indeora after she began to question the components of everyday antiperspirants and their effect on her well-being.

She consulted with her partner, Dr Pranshul Chauhan, who was aware of the health risks of antiperspirant ingredients such as inorganic aluminium and propellants. Tully knew from then on that it was time to find a natural replacement, and she went on to create a brilliant product.

Many natural deodorants use baking soda as their base, which can irritate sensitive skin. Eimear started cooking up mixtures in her own kitchen which weren't comprised of harmful chemicals or irritants.

Her partner was knowledgeable on the principles of Ayurveda, an ancient medical practice which focusses on using naturally-derived active ingredients to benefit health.

Image: Instagram/@indeora.ie

Using magnesium is pure genius, as the mineral is responsible for countless functions in our bodies and a unique formulation of the mineral can keep you odour-free for up to 24 hours.

Eimear discovered the many benefits of oceanic-sourced magnesium as the perfect base for her deodorant, and we have to agree. Every woman could use one of these little bottles, they even slot perfectly into your purse for a quick refresher on a night out or on the sly at work.

After about one week straight of trialling the natural deodorant, I was totally hooked on the product. As somebody who only uses vegan, cruelty-free products with recyclable packaging, I struck gold with Indeora.

Free from aerosol gases, aluminium, baking soda and silicones, the gorgeous scented deodorant won't stain your clothes or block your pores. If you're asthmatic, it's a smart move to ditch the aerosol cans.

We cannot recommend it enough, ladies, try it for yourselves. 

As if you aren't sold already, Indeora shipping is free for all Republic of Ireland customers. Check out their full list of products on their website.

Feature image: Instagram/@indeora.ie


We’ve been wearing twice as much deodorant since this heatwave made an appearance. We love the soaring temperatures, but they have also left us melting from the moment we wake up until the early hours of the morning.

Being stuck on a packed Luas when it's 25 degrees outside isn’t a pleasant experience, especially when someone’s sweaty armpit is mere centimetres away from your face.

Gross encounters like this inspire us to be extra hygienic during the summer months.

Once we hop out of the shower in the morning we spritz ourselves with a florally scented deodorant.

However, experts have found that we have been applying deodorant the wrong way all this time.

Doctor Dawn Harper told The Sun that you should apply deodorant at night instead of in the morning. She explained that applying deodorant at night will give it time to dry on your armpits.

“Apply at night before going to bed to allow to dry fully. Leave on overnight and wash off any residue in the morning with soap and water.”

She added: "To get the best results you apply deodorant to completely dry skin."

The best piece of advice she could offer was to be diligent when purchasing deodorant. She said many people fail to buy antiperspirant deodorant and opt for fancy designs and flowery scents instead.

Antiperspirant deodorants stop you from sweating, whereas other sprays just mask the smell of sweat temporarily.

Applying your deodorant at night may be the right way, but we'll be applying deodorant on the hour every hour during this heatwave.



Summer is over (whatever) and that can mean only one thing: AUTUMN HAS ARRIVED.

How do we know this? Because the pumpkin spice latte goods have started to descend on us, and we couldn't be happier.

With sweater weather here, it's important to ensure you remain sweat free (and smelling delicious at the same time).

That is why we are pleased to announce that Native have launched a PSL scented deodorant. 

They're calling it "the perfect holiday gift," and we couldn't agree more! 

Native are selling this spice-filled anti-perspirant for $12 a pop, which seems fairly reasonable (as a once of purchase, perhaps).

The limited-edition deo is made with shea butter, coconut oil, vitamin E, arrowroot powder, acidophilus, and other natural ingredients. Sounds good to us!

This isn’t Native’s first beverage-inspired offering either.

They recently released a brunch-inspired collection (amazing) featuring deodorants scented like mimosas, rose, and sangria. POUR IT UP! 

This PSL deodorant won't start shipping until next week, but it will be worth the wait! 



So, it seems that everyone's favourite heartthrob has a bit of a BO problem.

According the Kendall Jenner, the former One Direction singer really needs to take a shower.

In the latest episode of Keeping Up With The Kardashians, Kendall was talking to Kylie about Harry Styles improving his hygiene.

"I've asked him to shower more, and told him a little deodorant never hurts," the model said. Ouch.

But we're guessing Ken doesn't have to worry about it too much as she's keeping things easy on the dating front.

According to Daily Mail, Harry and Kendall both have big careers abd Harry doesn't want anything serious for the moment. 

"Harry doesn't want to settle down so he would never get a serious girlfriend during this phase of his life… In Harry's eyes, it was never anything official."

We're just hoping he listened to Kendall.